<h1>Axys Nutrition Products Pvt. Ltd.</h1>

Axys Nutrition Products Pvt. Ltd.

Social Media Manager

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As a Business Analyst - Content, you'll analyze complex data sets to understand user behavior, improve content recommendations, and optimize user experience.  You will work with cross-functional teams (product, engineering, content, marketing) to ensure data-informed decisions. Key responsibilities include tracking and analyzing content performance across cultures, creating dashboards and reports, analyzing viewer preferences, supporting content acquisition with performance insights, and building forecasting models to predict content success and ROI.  The role requires strong analytical skills, proficiency in SQL, Excel, product analytics tools (Mixpanel, Amplitude), and BI tools (Tableau).

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<div id="cw-rich-description" style="color:#171B27; margin-bottom: 32px;"> About the opportunity : As a Business Analyst - Content, you will play a critical role in analysing and interpreting complex data sets to help us understand user behaviour,improve content recommendations, optimize user experience, and drive strategic decisions. You will work closely with cross functional teams, including product, engineering, content,and marketing, to ensure our day-to-day work is strongly data-informed. <div> </div>Key responsibilities: <ol><li dir="ltr">Track and analyse content performance across regional cultures. </li><ul><li dir="ltr">Analyse metrics like watch time, completion rates, and engagement for content in different cultures </li><li dir="ltr">Compare performance across cultures to identify successful content patterns </li></ul><li dir="ltr">Create content performance dashboards and reports </li><ul><li dir="ltr">Build automated dashboards showing key content metrics </li><li dir="ltr">Generate regular reports on content performance for stakeholders and content team </li></ul><li dir="ltr">Analyse viewer preferences and behaviour by cultures and regions </li><ul><li dir="ltr">Study how different regions consume content. </li><li dir="ltr">Understand peak viewing times, preferred devices, and viewing patterns by cultures </li></ul><li dir="ltr">Support content acquisition with performance insights and forecasts </li><ul><li dir="ltr">Help acquisition team make data-driven decisions on content purchases </li><li dir="ltr">Predict potential performance of new content based on historical data </li></ul><li dir="ltr">Generate ROI analysis for content investments </li><ul><li dir="ltr">Calculate return on investment for different types of content </li><li dir="ltr">Compare ROI across cultures and genres </li></ul><li dir="ltr">Optimize content scheduling based on viewing patterns </li><ul><li dir="ltr">Recommend best release times for new content </li><li dir="ltr">Optimize content placement on platform based on viewing data </li></ul><li dir="ltr">Create content performance forecasting models </li><ul><li dir="ltr">Build models to predict content success </li><li dir="ltr">Develop viewership forecasts for new content releases </li></ul></ol>Our ideal candidate: Must have: ● 1-4 years of product analytics experience in a B2C context ● Proficiency with SQL, Excel, product analytics (Mix panel, Amplitude or similar) and Business Intelligence (Tableau or similar) tools ● Strong problem-solving skills and an insatiable curiosity to get behind the ‘why’of every problem statement ● Exceptional attention to detail and the ability to work both independently and collaboratively within a cross-functional team Should have: ● Ability to judge what metrics to measure for different problem statements ● Ability to design and run experiments independently ● Ability to write great analysis documents/notes to succinctly communicate your findings to a broad audience ● Experience designing event tracking schemas Nice to have: ● Experience in the OTT/entertainment industry <div dir="ltr"> </div><div> </div> </div>

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

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Let's assess your Programming Patterns! ????- This assessment gives us an idea of your code architecture skills- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.

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Nutrova seeks a Social Media Manager to drive their social presence. Must-haves include proven experience, strong communication skills, Instagram-first content expertise, and collaboration with design & strategy teams.

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 About NutrovaNutrova (nutrova.com) is the umbrella brand of Axys Nutrition Products Pvt. Ltd., a start-up focused on developing evidence-based nutrition and nutraceutical products that allow people to take charge of their health. Our goal is to provide consumers with the products and information that allow them to achieve their health goals in a safe, effective and sustainable way. Our approach to is to focus on nutrition products with evidence and measurable outcomes. We achieve this through clinical studies and third-party testing of all our products, and make the same accessible to consumers and healthcare practitioners. About the roleThis role drive Nutrova's social media presence and will be responsible for: <ul><li>Designing and implementing social media strategy to align with business goals</li><li>Developing content ideas and translating them into engaging creatives with our in-house design team</li><li>Optimizing all interactions with consumers reaching out to Nutrova through various social channels in a timely manner</li><li>Working closely with Nutrova's marketing and leadership teams to align our social media strategy with our larger business goals</li><li>Engaging with customers to drive UGC</li><li>Identifying and collaborating with relevant social media handles and social media opinion leaders and influencers to drive awareness</li><li>Nurturing a community of consumers who believe in Nutrova's products and enhancing their experience at all digital touchpoints</li><li>Tracking, analysing and acting on engagement metrics to drive business outcomes</li></ul>
 Requirements: <ul><li>Proven work experience as a social media manager for a brand or at an agency</li><li>Strong written and verbal communication skills</li><li>Ability to ideate, co-create and execute Instagram-first content</li><li>Experience working with internal design and strategy teams as well as liaising with agencies to drive content execution</li><li>Note: This is an in-office role at Nutrova's office in Lower Parel, Mumbai.</li></ul>

 
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