<p>Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.</p><p>Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&amp;John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.</p>

Bally's Interactive


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As Head of Business Operations at Sunday, you will build and lead the "Clarity & Impact" unit, a lean operations team focused on project management, prioritization, and ROI-driven decision-making.  You will partner with leadership to define, track, and evaluate key initiatives across various departments (Product, UA, Monetization, Tech). Responsibilities include setting up and leading the business operations function, ensuring company-wide alignment on priorities, building dashboards and tools for visibility, identifying bottlenecks, facilitating quarterly planning, and fostering a culture of ownership and ROI-focused thinking.  The role requires strong experience in startup operations, strategy, or PMO, ideally with mobile gaming experience.

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<div class="EditorContent-sc-dc2fd2dc-0 RmbKY"><div class="sc-hLseeU eFIfeu"><p>At Sunday, we fuel hybrid-casual games by developing and marketing fun, easy-to-play mobile games that consistently top the charts and generate hundreds of millions of downloads globally. Our talented team of developers, artists, designers, and marketers work together to build games that are easy to jump into but hard to put down, striking the perfect balance between enjoyment and monetization. As proud members of the applike group, our primary focus is on leveraging their cutting-edge advertising technology to deliver smart, player-friendly monetization and contribute to a thriving mobile ecosystem. Supported by Bertelsmann, Europe's largest media company, we are equipped with the resources to push the boundaries of the mobile gaming space. Join us as we continue to shape the future of hybrid-casual gaming.</p><p>Your Mission</p><p>Build and lead our central “Clarity &amp; Impact” unit - a lean, high-leverage operations team that drives project management, prioritization, and ROI-based decision making across the company. You’ll act as a strategic enabler to leadership and team leads, helping Sunday make faster, smarter, more focused decisions - while creating visibility into what moves the needle and what doesn’t.</p><h2 id="what-you-will-do">What you will do:</h2><ul><li>Set up and lead a central business operations function covering project management, operational steering, and controlling.</li><li>Partner closely with MDs and leads to define, track, and evaluate top initiatives across Product, UA, Monetization, Tech.</li><li>Ensure company-wide alignment on priorities, timelines, and expected business impact of ongoing initiatives.</li><li>Build and maintain lightweight dashboards and tools that create visibility without killing speed.</li><li>Identify bottlenecks, distractions, or low-impact work - and help teams cut or pivot <a href="http://fast.Facilitate" rel="noopener nofollow" target="_blank">fast.</a></li><li>Facilitate quarterly planning and bet-setting rituals (e.g. Top 3 Bets, Kill Sessions, Weekly Ops Reviews).Drive a culture of ownership, speed, and ROI thinking through clarity and enablement - not bureaucracy.</li></ul><h2 id="who-you-are">Who you are:</h2><ul><li>Strong experience in startup operations, strategy, or PMO-type roles (ideally 3+ years).</li><li>Previous experience in mobile gaming is a strong plus</li><li>Ability to translate chaos into clarity - and complexity into simple systems.</li><li>High business acumen and ROI thinking - you care about results more than process.</li><li>Empathy for builders - you know how to support teams without slowing them down.</li><li>Bias for action. You get stuff done, and you help others do the same.</li><li>Experience building small but mighty ops teams is a plus.</li></ul><h2 id="fuel-for-the-adventure-what-you-get-at-sunday">Fuel for the Adventure: What You Get at Sunday</h2><ul><li><strong>Build Your Skills, Not Just Your CV:</strong> At Sunday, you grow by doing. Real ownership, fast feedback, and steep learning curves are the norm. We don’t just offer development programs - we offer real problems to solve and the space to own them.</li><li><strong>Start Fresh in Hamburg - We’ll Back You:</strong> Moving to a new city? We’ll help you make it happen. From visas to relocation bonuses to language support, we’ve got your back. Our goal: help you hit the ground running and feel at home fast.</li><li><strong>Flexible Setup for Maximum Impact:</strong> We work in a hybrid setup with three core office days, plus flexibility where it matters. You’ll get 30 days of vacation, the chance to work remotely up to 3 weeks per year, and access to our in-house gym and mental health support when you need a reset.</li><li>Work Where It Feels Good: Our office has a 5th floor Alster lake view, strong coffee, top gear, and way too many snacks. But more than that - it’s a space designed for makers, thinkers, and game-changers to connect, collide, and build.</li><li><strong>More Than Just a Job - Join the Crew:</strong> We don’t just work side by side. We share wins, tackle challenges, and have fun together. Team events, game nights, spontaneous pizza runs - they’re part of the ride. Work hard, play smart.</li></ul></div></div>

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The Director of CRM & Player Engagement will lead the development and execution of strategic initiatives to drive customer retention, loyalty, and engagement within Bally's UK iGaming and sports betting operations.  Responsibilities include defining the UK CRM and engagement marketing strategy, developing long-term customer lifecycle management plans, overseeing multi-channel CRM initiatives, leading promotional marketing activities, building player loyalty programs, translating data insights into actionable strategies, leading and mentoring a team, driving cross-departmental collaboration, ensuring regulatory compliance, and leading responsible gambling initiatives. The role requires a strong understanding of iGaming, sports betting regulations, and app/web-based business models.

Lead Product Designer

<div class="row">
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                <p class="opportunity-description" data-automation="job-description" data-bind="html: Description"></p><p><strong>Who we are</strong></p>
<p>Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.</p>
<p>With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.&nbsp;</p>
<p><strong>Well, what about the team?</strong></p>
<p>Maximising customer and business growth in the UK, the Director of CRM and Player Engagement will be responsible for leading the development and execution of strategic initiatives aimed at driving customer retention, loyalty, and engagement. This role demands a strategic thinker with deep expertise in CRM, promotional marketing, and engagement strategies within the iGaming and sports betting industry, with a focus on delivering against commercial targets today alongside long-term business growth through data-driven insights and innovation.&nbsp;<br><br></p>
<p>As a key member and leader in the UK market Team, the Director will shape and guide the UK market’s CRM and engagement marketing strategy, ensuring the delivery of high-impact, app and web campaigns designed to maximise customer lifetime value, player engagement, and retention across our full suite of UK brands. They will also be instrumental in leading cross-functional collaboration, driving team performance, and adapting strategies in response to market trends and regulatory changes.&nbsp;<br><br></p>
<p>This position reports to the VP Commercial, UK.&nbsp;<br><br></p>
<p><strong>So, what about the role?</strong></p>
<ul>
<li>&nbsp;Defining&nbsp;and leading the overall UK CRM and engagement marketing strategy, aligning it with broader business goals and industry trends.</li>
<li>Developing long-term plans that focus on customer lifecycle management, retention, and player reactivation, with an emphasis on optimising the app-based user experience.&nbsp;</li>
<li>Refining strategic roadmaps based on customer behaviour insights, market developments, and emerging opportunities within the online casino and sports betting industry.&nbsp;</li>
<li>Working closely with the leadership team to ensure CRM and promotional strategies support the company's growth and profitability goals.&nbsp;</li>
<li>Overseeing the design and implementation of multi-channel CRM initiatives, with a particular focus on driving engagement through personalised, data-driven campaigns.&nbsp;</li>
<li>Leading the strategic planning of promotional marketing activities, ensuring the development of high-impact, regulatory-compliant promotions to boost player engagement and conversion.&nbsp;</li>
<li>&nbsp;Building and enhancing player loyalty programs, segmented experiences, and targeted offers aimed at maximising player lifetime value.</li>
<li>Translating data insights into actionable marketing strategies, ensuring continuous optimisation and innovation.&nbsp;</li>
<li>Leading, mentoring, and inspiring a high-performing team of CRM, promotional marketing, and engagement specialists.&nbsp;</li>
<li>Fostering a collaborative, innovative, and results-driven environment that encourages continuous learning and growth.&nbsp;</li>
<li>Driving cross-departmental collaboration, working closely with product, analytics, legal, and ops teams to ensure integrated and aligned campaign execution.&nbsp;</li>
<li>Building relationships with external stakeholders, including marketing technology partners and regulatory bodies, to stay ahead of industry developments.&nbsp;</li>
<li>Utilising customer data, predictive analytics, and customer segmentation to create highly personalised and relevant marketing strategies.&nbsp;</li>
<li>Tracking, analysing, and reporting on key performance metrics (e.g., customer lifetime value, ROI, engagement) to optimise marketing performance and deliver long-term business growth.&nbsp;</li>
<li>Ensure the development and maintenance of dashboards that provide real-time visibility into campaign performance and customer insights.&nbsp;</li>
<li>Ensuring all marketing, CRM, and promotional activities comply with market specific gambling regulations.&nbsp;</li>
<li>Leading responsible gambling initiatives, embedding them into CRM and promotional strategies to ensure player safety and well-being.&nbsp;&nbsp;</li>
</ul>
<p><strong>And what do you need?</strong></p>
<ul>
<li>Possess extensive experience in CRM and engagement marketing roles within the online sports betting, iGaming, or related industries, with a track record of successful marketing campaigns and strategic leadership.&nbsp;</li>
<li>Possess strong strategic planning and analytical skills, with the ability to translate data-driven insights into actionable strategies that drive long-term business success.&nbsp;</li>
<li>Holds a strong understanding of app and web-based business models in sports betting and iGaming, with a proven ability to execute and drive performance.</li>
<li>Have in-depth understanding and demonstrable experience in iGaming and Sportsbook verticals, including regulations, market dynamics, and emerging trends. Experience navigating complex regulatory environments is critical.&nbsp;</li>
<li>Possess exceptional leadership and team management abilities, with a focus on fostering a collaborative and innovative work environment that drives performance and inspires a high level of engagement from the team.&nbsp;</li>
<li>Have excellent communication and interpersonal skills to effectively engage with internal and external stakeholders, build relationships, and represent the company's brand at the highest levels.&nbsp;</li>
<li>Possess the ability to thrive in a fast-paced, dynamic environment, demonstrating agility and resilience in adapting strategies to evolving market conditions, competitive pressures, and regulatory changes.&nbsp;</li>
<li>Have a proven track record of delivering measurable results - ability to set ambitious targets, track and communicate performance, and drive continuous improvement.</li>
</ul>
<p><strong>This is what you'll get</strong></p>
<p>Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:</p>
<ul>
<li>Annual leave</li>
<li>Annual bonus</li>
<li>Pension plan</li>
<li>Health insurance</li>
<li>Company share scheme</li>
<li>Volunteering days</li>
<li>Home office allowance</li>
<li>Wellness or Gym allowance</li>
</ul>
<p><strong>DNA / Values&nbsp;</strong></p>
<p>At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!<br><br>We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Equal Opportunities&nbsp;</strong></p>
<p>At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.<br><br>Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.&nbsp;<br><br>We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>#LI-ZH1&nbsp;</p><p></p>
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