Bird Grey

Lifecycle Marketing Manager

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Birdy Grey is seeking a Lifecycle Marketing Manager to lead email and SMS marketing initiatives, focusing on developing and executing strategies that enhance customer engagement and retention. This role involves managing various email and SMS touchpoints, crafting automated lifecycle journeys, and utilizing testing and best practices to optimize performance. The ideal candidate will collaborate across teams, synthesize campaign data into actionable insights, and ensure alignment with business goals in a fast-paced eCommerce environment.

<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">THE COMPANY: BIRDY GREY</h2>Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">THE OPPORTUNITY: Lifecycle Marketing Manager</h2>REPORTS TO: Growth Marketing DirectorLOCATION: US - Remote (West Coast Preferred)Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-HybridBirdy Grey is seeking a Lifecycle Marketing Manager to lead our email and SMS marketing initiatives, focusing on developing and executing strategies that enhance customer engagement and retention. This role will involve managing various email and SMS touchpoints and crafting automated lifecycle journeys while utilizing testing and best practices to optimize performance. The ideal candidate will collaborate across teams to promote our brand, synthesize campaign data into actionable insights and ensure alignment with business goals. A proactive, analytical mindset and a strong background in eCommerce marketing are essential for success in this fast-paced and dynamic environment.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">SCOPE OF RESPONSIBILITIES</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Build and execute multi-channel campaigns aimed at driving customer engagement, conversion and retention at all funnel stages</li><li class="leading-relaxed">Create and optimize automated lifecycle journeys and personalized campaigns</li><li class="leading-relaxed">Design and implement sophisticated A/B and multivariate tests across email and SMS</li><li class="leading-relaxed">Develop testing frameworks, establish hypotheses, and translate insights into actionable strategic recommendations</li><li class="leading-relaxed">Build and leverage weekly reports to track and present on results and performance</li><li class="leading-relaxed">Synthesize campaign and performance data into digestible insights and present findings to stakeholders and leadership</li><li class="leading-relaxed">Connect performance to business impact, ensuring alignment with organizational goals</li><li class="leading-relaxed">Maintain and optimize email and SMS as core channels, focusing on deliverability, list health, segmentation, and personalization</li><li class="leading-relaxed">Continuously improve processes and operational workflows, establishing best practices and staying current with industry trends</li><li class="leading-relaxed">Collaborate with cross-functional teams to develop audience segments, creative, and content personalization strategies that improve relevance and performance</li><li class="leading-relaxed">Establish strong partnerships with relevant teams including Creative, Product, Analytics, Brand, Performance marketing, Merchandising, and Technology to identify growth opportunities and manage dependencies effectively</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES</h2>EDUCATION: Bachelor’s Degree RequiredEXPERIENCE / REQUIREMENTS:<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">5+ years with Email and SMS experience, preferably with Klaviyo</li><li class="leading-relaxed">Must possess a strong background in identifying, implementing, managing, and analyzing high volume B2C email marketing programs</li><li class="leading-relaxed">Expert knowledge of email best practices, including targeted lists, subject lines, messaging, campaign tracking, and deliverability</li><li class="leading-relaxed">Extensive experience executing personalized campaigns utilizing segmentation</li><li class="leading-relaxed">Proficient in HTML/CSS, Excel, and Google Analytics</li><li class="leading-relaxed">Analytical mindset and quantitative skills with a strong ability to compile, analyze, and report data</li><li class="leading-relaxed">Excellent writing, grammar, and proofreading skills</li><li class="leading-relaxed">Impeccable organizational skills and attention to detail</li><li class="leading-relaxed">Excellent verbal, written, and interpersonal communication skills</li><li class="leading-relaxed">Strong analytical skills with the ability to perform data deep dives to surface actionable insights.</li><li class="leading-relaxed">Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.</li><li class="leading-relaxed">Hard working and willing to roll sleeves up - no job is too big or too small.</li><li class="leading-relaxed">You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.</li></ul>NICE TO HAVES:<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Start-up experience</li><li class="leading-relaxed">Interest in bridal and fashion</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Competitive Compensation: Based on experience and performance + Annual Performance Bonus</li><li class="leading-relaxed">Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits</li><li class="leading-relaxed">Retirement: 401K + up to 4% match after 3 months</li><li class="leading-relaxed">Generous PTO: Flexible Open PTO Policy + 11 paid holidays</li><li class="leading-relaxed">Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays</li><li class="leading-relaxed">Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend</li><li class="leading-relaxed">Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products</li><li class="leading-relaxed">Family Benefits: 3 months of paid parental leave</li><li class="leading-relaxed">Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Highlights:</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022</li><li class="leading-relaxed">#22 on BuiltIn’s Best Startups to Work for in LA</li><li class="leading-relaxed">Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)</li><li class="leading-relaxed">Join a <a href="https://www.today.com/video/meet-the-friends-behind-birdy-grey-s-99-bridesmaid-dresses-183785541925" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Women Founded Small Business</a> blazing trails in the Bridal industry</li><li class="leading-relaxed">Birdy Grey is making waves on <a href="https://www.buzzfeed.com/essencegant/this-company-sells-all-its-bridesmaids-dresses-for-99-and?utmterm=.xiRdyZaQVl#.jiOgXMaoPl" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">BuzzFeed</a>, <a href="https://www.theknot.com/content/bridesmaid-dresses-under-100" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">The Knot</a>, <a href="https://www.brides.com/gallery/affordable-bridesmaid-dresses-under-100" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Brides</a>, <a href="https://people.com/style/bridesmaid-dress-shopping-tips-rental-easier" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">People</a>, <a href="https://www.allure.com/story/cheap-bridesmaid-dresses-shop" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Allure</a>, <a href="https://www.popsugar.com/fashion/Affordable-Bridesmaid-Dress-All-Body-Types-46149165" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">PopSugar</a>, <a href="https://www.bustle.com/p/birdy-grey-sells-stylish-affordable-bridesmaid-dresses-so-youll-never-have-to-go-broke-over-ugly-gown-again-3001269" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Bustle</a> and more</li><li class="leading-relaxed">Named #5 on <a href="https://dot.la/fastest-growing-companies-in-la-2645351186.html" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">LA’s 50 Hottest Startups</a> in 2020 by Pitchbook & Dot.LA</li><li class="leading-relaxed">Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Additional Information</h2><a href="https://finance.yahoo.com/news/lead-announces-2021-foremost-50-163000539.html" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands</a><a href="https://dallas.culturemap.com/news/fashion/03-29-22-birdy-grey-99-dollar-bridesmaid-dresses-pop-up-neighborhood-goods/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano</a><a href="https://www.insider.com/guides/style/birdy-grey-review-affordable-bridesmaid-dresses" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once</a><a href="https://www.instagram.com/birdygrey/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Birdy Grey Instagram - @birdygrey</a>Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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British Vogue is seeking a highly organized and proactive Editorial Assistant to support the Head of Editorial Content and the wider editorial team. This role is crucial for the smooth operation of the editorial department, involving administrative, logistical, and coordination responsibilities in a fast-paced, creative environment. The assistant will manage diaries, travel, expenses, and communication, while also assisting with research, fact-checking, and social media coordination. The position offers significant exposure to British Vogue's inner workings and collaboration with senior staff.

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The foundation of Vogue’s leadership and authority is the brand’s unique role as a cultural barometer for a global audience. Vogue places fashion in the context of culture and the world we live in — how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Thought-provoking, relevant and always influential, Vogue defines the culture of fashion.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Job Description</h2>Location:London, GBCondé Nast is a global media company, home to iconic brands including <a href="https://www.vogue.co.uk/" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Vogue</a>, <a href="https://www.gq-magazine.co.uk/" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">GQ</a>, <a href="https://www.glamourmagazine.co.uk/" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Glamour</a>, <a href="https://www.cntraveller.com/" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">CN Traveller</a>, <a href="https://www.vanityfair.com/?srsltid=AfmBOoqzTBFZnVHhFwQWV6XwfpphPrz6ZXNumj1XhNlEEjDhWVQRc69W" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Vanity Fair</a>, <a href="https://www.wired.com/" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Wired</a>, <a href="https://www.worldofinteriors.com/" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">The World of Interiors</a>, <a href="https://www.houseandgarden.co.uk/" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">House & Garden</a> and <a href="https://www.tatler.com/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Tatler</a>, among many others.We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms.Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday).We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">The Role</h2><a href="http://www.vogue.co.uk/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">British Vogue</a> is looking for a highly organised, detail-oriented and proactive Editorial Assistant to support the Head of Editorial Content and the wider editorial team.This role is essential to the smooth running of the editorial department and involves a range of administrative, logistical and coordination responsibilities within a fast-paced, creatively driven environment.The ideal candidate will be confident, efficient and collaborative, with excellent communication skills and a strong ability to prioritise.The Editorial Assistant will serve as a key point of contact across internal teams and external partners, requiring professionalism, discretion and a calm approach under pressure.While this role may occasionally involve light editorial tasks, the primary focus is on administrative support and departmental organisation.This position offers exposure to the inner workings of British Vogue and close collaboration with senior editorial staff.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What will you be doing?</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Support the editorial team with daily operational and administrative tasks.</li><li class="leading-relaxed">Manage the Head of Editorial Content’s diary, schedule, expenses and meeting coordination.</li><li class="leading-relaxed">Manage all travel arrangements for the Head of Editorial Content, including flights, accommodation, ground transportation and visas - prepare comprehensive travel itineraries, coordinate schedule changes, and ensure all logistics are handled efficiently and in line with budget and company policy.</li><li class="leading-relaxed">Maintain smooth communication between editorial leaders, internal departments and external stakeholders.</li><li class="leading-relaxed">Manage general editorial logistics, including office administration.</li><li class="leading-relaxed">Coordinate documents, image assets, call-ins, permissions and other materials needed for stories and shoots.</li><li class="leading-relaxed">Assist in planning team events, appointments and work sessions.</li><li class="leading-relaxed">Assist senior editors with research, fact-checking, sourcing references and preparing briefing materials.</li><li class="leading-relaxed">Support the Head of Editorial Content with social media coordination.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">About you</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Proven experience in an administrative or coordination role, ideally within media, fashion or a related creative industry.</li><li class="leading-relaxed">Exceptional organisational skills, strong attention to detail and the ability to manage multiple priorities simultaneously.</li><li class="leading-relaxed">Strong written and verbal communication skills and a professional, polished demeanour.</li><li class="leading-relaxed">Comfortable working in a fast-paced environment and adapting to changing needs.</li><li class="leading-relaxed">A proactive problem-solver with sound judgement and a positive, collaborative attitude.</li><li class="leading-relaxed">A genuine interest in fashion, culture and the editorial values of British Vogue.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Does this sound like you?</h2>Please upload your CV and cover letter, which highlights why you'd love to take on this role and why you're a great match for what we're looking for.We value the time and effort behind every application. All submissions are reviewed by a member of our talent team - we don’t use AI-assisted technology to review applications.The closing date for applications is Friday, 16th January at 10 am.As you can imagine, we receive a high volume of applications and may close the advert early. We recommend submitting your application as soon as possible to avoid disappointment.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What benefits do we offer?</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.</li><li class="leading-relaxed">You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.</li><li class="leading-relaxed">We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.</li><li class="leading-relaxed">We’re a dog friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast.</li><li class="leading-relaxed">We encourage personal and professional growth through the Condé Nast Learning Hub where you’ll find an extensive portfolio of learning courses and training, available in local languages.</li><li class="leading-relaxed">Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What happens next?</h2>If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

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