Cartwheel

Lifecycle Marketing Manager

Eligibility Specialist

Business Operations Associate

Sales Enablement Manager

Cartwheel is seeking a Lifecycle Marketing Manager to own and optimize the critical care journey from referral to active utilization. This role focuses on converting referrals into engaged families receiving services and nurturing relationships with referring staff. It requires expertise in Iterable, a deep understanding of lifecycle strategy, and strong data-driven marketing skills. The manager will collaborate with marketing, clinical, operations, and success teams to ensure timely, personalized, and impactful messaging and experiences, contributing to tackling the youth mental health crisis.

Join Cartwheel to help tackle the student mental health crisis!Cartwheel is tackling the youth mental health crisis with a novel school-based approach.Through our technology platform, students access evidence-based mental health care with no waitlists, school staff seamlessly collaborate with the student’s care team, and district administrators get the data and insights they need to deeply understand mental health trends on campus. This supports earlier intervention, higher student and family engagement in care, and better coordination among the trusted adults in a student's life.On the back end, Cartwheel’s funding model combines subscription funding from districts with Medicaid and commercial insurance billing. In doing so, we offset two-thirds or more of the cost of services for our districts and ensure every student can access great care.Over 12 months, we've become the largest provider of school-centered telehealth nationwide, serving over 300 school districts across 15 states. We recently raised a significant Series B funding round backed by top investors including A-Street Ventures, Menlo Ventures, Reach Capital, and General Catalyst, and we're looking for mission-driven teammates to join our team as we aggressively expand our footprint and our product platform over the next 2 years.We believe kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they're excited to live. If you join Cartwheel, you'll help make this vision a reality for millions of students.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">ABOUT THE ROLE</h2>We're seeking a Lifecycle Marketing Manager to own and optimize the critical care journey from referral to active utilization. This role will be instrumental in converting referrals into engaged families receiving services, while also nurturing relationships with referring staff.This is a hands-on role requiring expertise in Iterable, deep understanding of lifecycle strategy, and a strong grasp of data-driven marketing. You’ll collaborate closely with our marketing, clinical, operations, and success teams to ensure messaging and experiences are timely, personalized, and impactful.Role type: This is a W2, Full-Time, Salaried positionLocation: Remote in the U.S.Start date: November 2025<h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">WHAT YOU'LL DO</h4><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Primary Focus: Referral to Utilization Conversion</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Design and execute end-to-end lifecycle campaigns in Iterable that move families from referral through assessment, enrollment, and active care utilization</li><li class="leading-relaxed">Build automated trigger-based campaigns that respond to user behaviors, drop-off points, and engagement signals throughout the care journey</li><li class="leading-relaxed">Optimize conversion funnels at each stage: referral acceptance, family engagement, initial appointment scheduling, and ongoing session attendance</li><li class="leading-relaxed">Develop segmentation strategies to personalize messaging based on referral source, student needs, family engagement level, and utilization patterns</li><li class="leading-relaxed">A/B test messaging, timing, and channels to continuously improve conversion rates and reduce friction in the care journey</li><li class="leading-relaxed">Create nurture sequences that address common barriers to engagement (stigma, logistics, confusion about services)</li><li class="leading-relaxed">Collaborate with clinical, operations, and product teams to understand drop-off reasons and address them through strategic communications</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Secondary Focus: Staff and Family Engagement</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Build campaigns to engage and educate referring staff (counselors, teachers, administrators) on Cartwheel services, referral best practices, and student progress</li><li class="leading-relaxed">Create feedback loops that keep referring staff informed about student outcomes and reinforce referral behaviors</li><li class="leading-relaxed">Develop family engagement campaigns that support family self interest form submissions</li><li class="leading-relaxed">Design re-engagement campaigns for families who have disengaged or students who have missed appointments</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Strategic Ownership</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Own lifecycle marketing strategy from concept through execution, measurement, and iteration</li><li class="leading-relaxed">Conduct market and customer research to inform messaging, positioning, and campaign strategy</li><li class="leading-relaxed">Develop product marketing materials that clearly communicate Cartwheel's value proposition to families and school staff</li><li class="leading-relaxed">Partner with marketing, operational, and product leadership to align lifecycle campaigns with broader company goals and outcomes</li><li class="leading-relaxed">Build reporting dashboards that track campaign performance, conversion metrics, and impact on utilization KPIs</li><li class="leading-relaxed">Identify and prioritize opportunities to improve the end-to-end experience through marketing interventions</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">WHAT YOU BRING</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">3+ years of lifecycle or email marketing experience, preferably in healthcare, mental health, edtech, or mission-driven organizations</li><li class="leading-relaxed">Expert-level proficiency in Iterable, including campaign building, segmentation, automation/triggers, A/B testing, and reporting</li><li class="leading-relaxed">Proven track record of designing and executing campaigns that drive measurable conversion improvements</li><li class="leading-relaxed">Strong analytical skills with the ability to translate data into actionable insights and optimization strategies</li><li class="leading-relaxed">End-to-end ownership mentality — you can develop strategy, execute campaigns, analyze results, and iterate independently</li><li class="leading-relaxed">Excellent written communication skills with the ability to craft empathetic, clear messaging for diverse audiences</li><li class="leading-relaxed">Experience with complex, multi-touch conversion funnels where timing, trust-building, and education are critical</li><li class="leading-relaxed">Experience with SMS, push notifications, or multi-channel lifecycle programs</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">WHAT SUCCESS LOOKS LIKE</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Improved conversion rates at each stage of the referral-to-care journey</li><li class="leading-relaxed">Increased utilization rates among referred families</li><li class="leading-relaxed">Reduced time from referral to first appointment</li><li class="leading-relaxed">Higher engagement from referring staff, resulting in more appropriate referrals and better outcomes</li><li class="leading-relaxed">Data-driven optimization that demonstrably improves the family and staff experience</li><li class="leading-relaxed">Scalable campaign infrastructure that can grow with Cartwheel's expanding district partnerships</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">WHY YOU’LL LOVE CARTWHEEL</h4>Our hope is that Cartwheel will be your best career decision! In addition to tackling one of the biggest challenges of our time, at a company well-positioned to do so, you’ll have:<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Competitive cash compensation</li><li class="leading-relaxed">Equity ownership stake in the company</li><li class="leading-relaxed">High-quality health insurance with a $0 monthly premium option for employees</li><li class="leading-relaxed">Dental, Vision, and Employer-Sponsored Life Insurance</li><li class="leading-relaxed">4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)</li><li class="leading-relaxed">Sick Leave + Holidays</li><li class="leading-relaxed">401K with 2% employer match</li><li class="leading-relaxed">Team-based culture with mission-driven colleagues who will go to bat for you</li></ul>

thumbnail_Rockstar.webp

Rockstar.webp

Rockstar Jobs

thumbnail_EA.webp

EA.webp

EA Jobs

thumbnail_Playstation.webp

Playstation.webp

Playstation Jobs

small_Ubisoft.webp

thumbnail_Ubisoft.webp

Ubisoft.webp

Ubisoft Jobs

thumbnail_Epic Games.webp

Epic Games.webp

Epic Game Jobs

thumbnail_Riot Games.webp

Riot Games.webp

Riot Jobs

08cafc09dac48d655284704f063dc64e.webp

CDPR Jobs

80ad888d-4837-48d9-8b65-0ffdee910f35.webp

Krafton Jobs

thumbnail_a14feb4b393500244d0b8864bda07b2c.webp

a14feb4b393500244d0b8864bda07b2c.webp

Twitch Jobs

thumbnail_865c7fd0-1ffd-4000-80b6-1e69d6665257.webp

865c7fd0-1ffd-4000-80b6-1e69d6665257.webp

Larian Jobs

thumbnail_02_21_2024__11_00_53.webp

02_21_2024__11_00_53.webp

Wargaming Jobs

medium_naughty dog.webp

small_naughty dog.webp

thumbnail_naughty dog.webp

naughty dog.webp

Naughty Dog Jobs

large_netflix.webp

medium_netflix.webp

small_netflix.webp

thumbnail_netflix.webp

netflix.webp

Netflix Jobs

large_supercell.webp

medium_supercell.webp

small_supercell.webp

thumbnail_supercell.webp

supercell.webp

Supercell Jobs

zynga_logo.jpg

Zynga Jobs

Test your Unity Animations knowledge with this quiz! Explore concepts like Animator Controller, Blend Trees, and many more.

Test your Unity UI knowledge with this quiz! Explore essential concepts like Canvas, EventSystem and many more. 

Challenge yourself with this Unity Input System quiz! Test your skills in input mapping, device handling, and action events.

Take your Unity skills to the next level with Part 3 of this quiz, covering scripting, physics, rendering, and performance optimization!

Test your Unity expertise with this quiz, covering initialization to advanced rendering and physics!

Test your Unity knowledge with this comprehensive quiz, covering everything from MonoBehaviour basics to advanced physics, rendering, and optimization techniques across multiple difficulty levels!

Assess your knowledge of Unity's Rigidbody component and its advanced physics interactions with this in-depth quiz!

Test your understanding of Unity’s Physics, Movement, and MonoBehaviour with this insightful beginner-friendly quiz!

Dive into the fundamentals of open-world game development in Unity with this beginner-friendly quiz.

Challenge yourself with this beginner-friendly quiz on building an endless runner in Unity!

Test your beginner-level knowledge of Unity platformer development with this engaging quiz.

Test your basic knowledge of Unity and Unreal Engine with this beginner-friendly quiz on game development fundamentals.

This assessment evaluates your understanding of Unity's component-based architecture, how GameObjects and their components interact, the hierarchy system with nested GameObjects, and how to reference them in scripts.

This assessment evaluates your understanding of Unity's NavMesh system, including navigation baking, NavMeshAgents, pathfinding, obstacles, and scripting interactions with NavMesh to create AI-driven movement.

An assessment to test the correct usage of Unity's events and lifecycle functions in the context of the game "Clash Royale"

- This assessment gives us an idea of your C++ skills - Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! 📋 &nbsp;- This assessment gives us an idea of your problem solving skills using DSA - Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

Let's assess your Programming Patterns! 📋- This assessment gives us an idea of your code architecture skills - Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

Let's assess your OOPs skills! 📋- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills - Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

Let's assess your Unity Skills 📋 - This assessment gives us an idea of your Unity fundamentals - Companies you can apply for after taking this assessment: Godspeed games, Salvation Games, nCore Games, etc. - 9 questions: 9 Multiple Choice - Minimum score needed to qualify: 80% - Average time to complete: 5 to 10 minutes

Philips

Technical Consultant

Field Service Engineer - Imaging Systems (Albany, NY)

Rental Contracts Specialist, Sleep & Respiratory Care (Murrysville, PA)

Analytics Reporting Manager, Sales Operations

Sr. Program Manager – Product Compliance Projects

Sales, Territory Manager – Peripheral Image Guided Therapy Devices (Houston, TX)

Service Contract Administrator

Netflix

Lead Game Designer

Publicis Groupe

Associate Producer

This role as a Technical Consultant at Philips involves leveraging a Bachelor's or Master's degree in Health Science, Business, or Engineering. With a Bachelor's, a minimum of 2 years experience in technical consulting, customer support, or healthcare is required, while a Master's degree requires no prior experience. The consultant will contribute to Philips' mission of improving global health through meaningful innovation, working within a team to deliver quality healthcare solutions. This position offers professional and personal development opportunities within a health technology company committed to making a significant impact on people's lives worldwide.

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

Purchase to Pay Senior Specialist with Hebrew

Product Industrialization Engineer

Clinical Education Delivery Consultant - IR/CV (Travel: Central Zone - AR/KS/MO)

Minimum required Education: Bachelor's / Master's Degree in Health Science, Business or Engineering or equivalent. Minimum required Experience: Minimum 2 years of experience with Bachelor's in areas such as Technical Consulting, Customer Support, Healthcare Industry or equivalent OR no prior experience required with Master's Degree. Minimum required Certification: N/A Job title: One sentence description of role Your role: • The greater impact of this role. • Detail elements of the team and stakeholders for this role. • What are the professional and personal opportunities for development within this role? • From (benefit 1) to (benefit 2), a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in your region. You're the right fit if: (4 x bullets max) 1. Experience. 2. Skills. 3. Education. 4. Anything else. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. Indicate if this role is an office/field/onsite role. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. • Learn more about <a href="https://www.philips.com/a-w/about.html" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">our business</a>. • Discover <a href="https://www.philips.com/a-w/about/our-history.html" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">our rich and exciting history</a>. • Learn more about <a href="https://www.philips.com/a-w/about/environmental-social-governance/our-purpose" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">our purpose</a>. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care <a href="https://www.careers.philips.com/global/en/our-culture" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">here</a>. This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. ### About Us At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

Follow Mayank - career advice

Follow Mayank Grover for game development resources

Free | C# | Midnight Pizza Fight

Free | C++ | Lethos

Free | C++ | Pong

Follow Abhishek - tech content

Follow Abhishek Smith for game programming content

This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

Data Structures and Algorithms

Let's assess your Programming Patterns! ????- This assessment gives us an idea of your code architecture skills- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.

Programming Patterns

Let's assess your OOPs skills! ????- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills- Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc.

Object Oriented Programming

Let's assess your Unity Skills ????- This assessment gives us an idea of your Unity fundamentals- Companies you can apply for after taking this assessment: Godspeed games, Salvation Games, nCore Games, etc.

Lifecycle Marketing Manager

Eligibility Specialist

Business Operations Associate

Sales Enablement Manager

Job Details