Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson &amp; Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Critical mass

Senior Designer, Visual Design - Future Opportunities

Freelance Presentation Designer

Designer

Senior Project Manager

Senior Developer

Project Manager

Media Supervisor

The Critical Mass Design team collaborates with clients to create applications for high-traffic websites. As a Senior Visual Designer, you will focus on visual communication, translating concepts into visual formats. Responsibilities include designing digital solutions, creating user-friendly interfaces, rationalizing solutions, balancing creative with client requirements, and designing various visual elements. The role requires a blend of creativity and attention to detail, working with a team to develop engaging digital experiences. This posting is for future opportunities.

<div>The Critical Mass Design team sits and works should-to-shoulder with our client. We create applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences. Think of all the ways that we explore and purchase products - direct from the source, other retail stores both on and offline. This team focuses on maintaining the branding and human-centered design thinking and experiences throughout indirect channel partners digital ecosystem and drives strategies that provide customers with a thoughtful and engaging experience that stays on-brand. As a Senior Visual Designer focused on visual communication, crafting creative concepts that translate visually is your bread and butter. You are an original thinker and a team player—matching strategic direction with appropriate design results across digital experiences. In addition to creativity, keen attention to detail makes your work stellar. ***Please note this is a posting for future opportunities.&nbsp; <hr> You will: <ul> <li>Design digital solutions that meet or exceed strategic objectives.</li> <li>Create highly usable interface solutions focused on user experience.</li> <li>Rationalize solutions to project teams and clients.</li> <li>Balance creative with client business requirements.</li> <li>Design mood boards, storyboards, interactive page layouts, site grids and interface demos, photo retouches and enhancements, and animated GIFs.</li> <li>Provide quality assurance on creative deliverables.</li> <li>Build and maintain a rapport with creative team, account managers, and project managers.</li> <li>Visualize and verbalize ideas to team and client.</li> </ul> You have: <ul> <li>4-7+ years of working experience in digital design and interactive.</li> <li>Strong digital design portfolio showcasing storytelling abilities through thoughtfully designed case studies.</li> <li>Developed and diverse communication skills.</li> <li>Ability to articulate creative ideas.</li> <li>Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines.</li> <li>A solid working knowledge of the latest versions of Mac OS, Photoshop, and Illustrator.</li> <li>Figma, Photoshop and Sketch expertise, including file organization, and preparation of pixel-perfect files for design team use.</li> <li>An understanding of the strengths and limitations of After Effects, Sketch, Principle as well as information architecture and hierarchy.</li> <li>Comprehensive understanding of interactivity and the Web.</li> <li>Illustration in both electronic and traditional media.</li> </ul> &nbsp; What We Offer: <ul class="ul1"> <li class="li1">Maternity and parental leave extra days</li> </li> <li class="li1">Competitive benefits packages</li> <li>Vacation, compassionate leave, sick days, and flex days</li> <li>Access to online services for families and new parents</li> <li>13 affinity groups</li> <li>Internal learning and development programs</li> <li>Enterprise-wide employee discounts</li> <li>And more…</li> </ul> &nbsp;</div><div class="job__pay-ranges"></div><div>Critical Mass is an equal opportunity employer.&nbsp; The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com&nbsp;and&nbsp;<a href="mailto:no-reply@us.greenhouse-mail.io">us.greenhouse-mail.io</a>. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. If U.S. based:&nbsp;<a href="https://www.consumer.ftc.gov/articles/job-scams#avoid">https://www.consumer.ftc.gov/articles/job-scams#avoid</a> If Canada based:&nbsp;<a href="https://www.canada.ca/en/services/finance/consumer-affairs.html">https://www.canada.ca/en/services/finance/consumer-affairs.html</a> If U.K. based:&nbsp;<a href="https://www.gov.uk/consumer-protection-rights">https://www.gov.uk/consumer-protection-rights</a> If Costa Rica based: <a href="https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx">https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx</a>&nbsp; </div>

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<h2>Requirements</h2>
<ul>
<li style="font-weight: 400;" aria-level="1">Over 1 year of hands-on experience in user acquisition</li>
<li style="font-weight: 400;" aria-level="1">Proven track record managing Paid Social campaigns (Meta Ads, TikTok, Snapchat) with budgets exceeding $300K.</li>
<li style="font-weight: 400;" aria-level="1">Strong communication skills, with the ability to structure and deliver clear ideas, feedback, and instructions across teams.</li>
<li style="font-weight: 400;" aria-level="1">Analytical approach to campaign performance, with solid working knowledge of Microsoft Excel and Google Workspace tools (Sheets, Docs, Slides).</li>
<li style="font-weight: 400;" aria-level="1">Demonstrated ability to navigate shifting priorities, make quick decisions, and adapt strategies in fast-paced environments.</li>
<li style="font-weight: 400;" aria-level="1">Proficiency in English – B2 or higher level</li>
</ul>
<h2>Responsibilities</h2>
<ul>
<li style="font-weight: 400;" aria-level="1">Managing the full lifecycle of advertising campaigns, including launch, optimization, and scaling.</li>
<li style="font-weight: 400;" aria-level="1">Use a data-driven approach to analyze campaign performance, funnels, and creatives daily to optimize toward performance goals</li>
<li style="font-weight: 400;" aria-level="1">Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.</li>
<li style="font-weight: 400;" aria-level="1">Researching and evaluating new user acquisition channels to expand reach and improve ROI.</li>
<li style="font-weight: 400;" aria-level="1">Keeping up-to-date with industry trends, emerging threats, and best practices in user acquisition and digital marketing technologies.</li>
</ul>

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