Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson &amp; Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Critical mass

Senior User Experience Designer

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This Senior User Experience Designer role focuses on designing major features, contributing significantly to design and development, and owning end-to-end UX project delivery. The role requires mastery-level design skills, independent decision-making, and leadership in the UX discipline. Career development is typically guided by Associate Director or Director of UX.

Senior UX DesignerOutput of this role is to design major features and contribute influential input at a design and development level and be responsible for part of a project’s user experience design and end-to-end delivery.Career Development is typically provided by Associate Director UX or Director of UX but can be adapted to suit an account and/or office location.Nature of this role of role is that of a ‘deliver-er’: here to design at a mastery level, contribute to design and development process and own full project deliverables with little oversight. Starting to be seen as leader or go-to in the User Experience discipline.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Skills Developed Creative</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">User-centered approach by fostering self-awareness and empathy</li><li class="leading-relaxed">Incorporate simplicity, elegance, and beauty into design of systems, flows and interfaces</li><li class="leading-relaxed">Expertise with process/business analysis, software development and large-scale project delivery processes</li><li class="leading-relaxed">Support business development process by conducting relevant research, identifying key insights, and producing pitch materials</li><li class="leading-relaxed">Articulate complex ideas clearly to both the internal team and client</li><li class="leading-relaxed">Understand how a discipline works, what they need from you and how you can work together to fine-tune or delivery a concept</li><li class="leading-relaxed">Habit of being well-informed regarding new software and design concepts</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Delivery</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lead mid-level project work from a design perspective with autonomy and authority</li><li class="leading-relaxed">Proactively integrate into the production process at a project level (versus a task level)</li><li class="leading-relaxed">Independent decision making on design and executing the process</li><li class="leading-relaxed">Understand how a discipline works, what they need from you and how you can work together to fine-tune or delivery a concept</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Leadership</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Know when and who to escalate to, how to communicate the issue, and how to collaborate for solutions for any project delivery issue</li><li class="leading-relaxed">Present your work and the work of other to clients</li><li class="leading-relaxed">Answer discipline-related questions from other user experience designers</li><li class="leading-relaxed">Foster relationships with other disciplines and the creative team</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Activities Performed</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Design systems, flows and interfaces</li><li class="leading-relaxed">Gather and incorporate client and user feedback</li><li class="leading-relaxed">Conduct research, identify insights</li><li class="leading-relaxed">Conduct surveys, user interviews and synthesis</li><li class="leading-relaxed">Outline research criteria for research team</li><li class="leading-relaxed">Conduct usability testing</li><li class="leading-relaxed">Set up information architecture, navigation and system design</li><li class="leading-relaxed">Write and update documentation</li><li class="leading-relaxed">Create system and site architecture, logic maps and flow diagrams</li></ul>What We Offer:<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Global maternity and parental leave</li><li class="leading-relaxed">Work-life balance</li><li class="leading-relaxed">Competitive benefits packages</li><li class="leading-relaxed">Vacation, compassionate leave, wellness days, and flex days</li><li class="leading-relaxed">Access to online services for families and new parents</li><li class="leading-relaxed">Diversity and Inclusion Board with 13 affinity groups</li><li class="leading-relaxed">Internal learning and development programs</li><li class="leading-relaxed">Asociación Solidarista - You can join voluntarily</li></ul>

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This is a senior, high-autonomy role focused on launching our business in Taiwan and winning new customers. You will report to regional leadership and operate as the first commercial hire locally, building momentum without relying on an established in-country team or office.In this position, you will open the market from scratch: decide where to play first, create a practical go-to-market approach, and develop early customer and partner traction. You will run the full sales motion end-to-end, engaging senior stakeholders, communicating a clear business case for our solution, and coordinating with internal teams to deliver successful outcomes for customers.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What You Will Do</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lead Taiwan market entry activities, including vertical prioritization and early go-to-market execution.</li><li class="leading-relaxed">Build the initial network of merchants and ecosystem partners to accelerate pipeline creation.</li><li class="leading-relaxed">Develop channel relationships with relevant players such as agencies and key service providers (for example: fulfillment, delivery, and payments) to support lead flow and adoption.</li><li class="leading-relaxed">Act as a local representative at industry gatherings to increase awareness and credibility.</li><li class="leading-relaxed">Provide ongoing, structured insight to APAC leadership on competitor movements, policy or regulatory shifts, and customer needs.</li><li class="leading-relaxed">Own new business growth and expand share in a greenfield territory.</li><li class="leading-relaxed">Run the complete sales cycle from discovery and demo through negotiation and close, working closely with internal stakeholders (sales development, solutions/implementation, and partnerships).</li><li class="leading-relaxed">Sell consultatively to both mid-market and enterprise customers, anchored on value, measurable impact, and ROI.</li><li class="leading-relaxed">Build and maintain relationships with senior decision-makers.</li><li class="leading-relaxed">Maintain pipeline hygiene, forecasting accuracy, and consistent delivery against quarterly targets.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What You Will Need</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">5+ years of B2B commercial experience in SaaS, e-commerce technology, payments, or closely related areas (experience with cross-border commerce is a plus).</li><li class="leading-relaxed">Evidence of building pipeline and closing net-new business in a self-directed, “start-from-zero” environment.</li><li class="leading-relaxed">Strong relationships and a credible network across Taiwan’s retail and consumer brand landscape, including DTC.</li><li class="leading-relaxed">Comfortable working independently with limited local infrastructure and moving quickly with ambiguity.</li><li class="leading-relaxed">Track record of meeting or exceeding sales goals.</li><li class="leading-relaxed">Strong stakeholder management skills, with the ability to influence both customers and internal cross-functional teams.</li><li class="leading-relaxed">Bachelor’s degree or equivalent experience.</li><li class="leading-relaxed">Fluent in Chinese and English with strong presentation skills.</li><li class="leading-relaxed">Based in Taiwan.</li></ul>

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