Fliff

Director / Senior Director, CRM & Lifecycle Marketing

Promotions Director

Recruiter (EU) - Contract

Director of Compliance

Director of Offline Media

Senior Manager / Director, Growth Analytics

Director, Influencer & Partnerships Marketing

Fliff is seeking a top-tier Director / Senior Director, CRM & Lifecycle Marketing with deep real-money gaming experience to lead and build the CRM function. This role involves owning the end-to-end strategy and execution across email, push, and in-app channels to maximize player retention, frequency, and lifetime value. The leader will leverage data, segmentation, and experimentation, partnering with Product, Data, Acquisition, and Creative teams to develop personalized experiences for millions of sports fans.

Senior Python Engineer (Contract)

Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">The Role:</h3>We’re looking for a top-tier CRM & Lifecycle leader with deep real-money gaming / gambling experience to own how we keep players active, engaged, and coming back to Fliff.This person will:Build and lead our CRM function end-to-end — from strategy to hands-on execution — across email, push, in-app, and other owned channels.Leverage cutting-edge data, segmentation, and experimentation tools to maximize retention, frequency, and LTV.Bring a deep understanding of iGaming / sports betting / casino user behavior, regulation-aware messaging, and VIP/rewards dynamics.You’ll partner closely with Product, Data, Acquisition and Growth, and Creative to build an ecosystem of always-on programs, experiments, and personalized experiences across millions of sports fans.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Key Responsibilities:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Strategy & Ownership</li><li class="leading-relaxed">Own the CRM & retention strategy across the full player lifecycle: acquisition handoff, onboarding, activation, engagement, VIP development, reactivation, and win-back.</li><li class="leading-relaxed">Define north star and operational metrics for lifecycle (D1/D7/D30 retention, WAU/MAU, session and pick frequency, ARPU, churn, reactivation rates, LTV).</li><li class="leading-relaxed">Build a clear program roadmap balancing always-on journeys, sport-seasonality (NFL, NBA, MLB, etc.) and big tentpole / marquee events.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lifecycle Programs & Campaigns</li><li class="leading-relaxed">Design, launch, and optimize lifecycle flows including:</li><li class="leading-relaxed">New user onboarding & education (how Fliff works, dual currency, rewards, risk & responsible play messaging).</li><li class="leading-relaxed">Activation drives to get first deposit-equivalent / first pick / first parlay / first streak.</li><li class="leading-relaxed">Daily/weekly engagement programs (missions, streaks, challenges, leaderboards, promotions).</li><li class="leading-relaxed">VIP & loyalty programs: tiers, benefits, bonus structures, and personal concierge-style communications.</li><li class="leading-relaxed">Churn prevention and win-back for lapsed and at-risk players, with clear incrementality and control groups.</li><li class="leading-relaxed">Build sports-calendar-driven CRM (game days, playoffs, tournaments, tentpole events) that feels native to how real bettors/fans watch and sweat games.</li><li class="leading-relaxed">Develop triggered and behavioral messaging based on actions like first pick, bet size milestones, big win/loss, risk patterns, and abandoned betslip/pickbuilder moments (where applicable).</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Advanced Data, Segmentation & Tooling</li><li class="leading-relaxed">Own the segmentation strategy:</li><li class="leading-relaxed">Value tiers (VIP, high-value, mid, casual)</li><li class="leading-relaxed">Product preferences (sport, market type, pick formats)</li><li class="leading-relaxed">Lifecycle stage & cohort</li><li class="leading-relaxed">Risk indicators and bonus sensitivity</li><li class="leading-relaxed">Partner with Data Analytics to:</li><li class="leading-relaxed">Build and activate predictive models (churn risk, value propensity, reactivation likelihood, bonus abusers, etc.).</li><li class="leading-relaxed">Translate them into live segments and CRM treatments.</li><li class="leading-relaxed">Use modern tools to operationalize segmentation and personalization, such as:</li><li class="leading-relaxed">Custom Data Platforms</li><li class="leading-relaxed">Data warehouse</li><li class="leading-relaxed">Analytics platforms (e.g.,Mixpanel)</li><li class="leading-relaxed">Establish a rigorous testing culture (A/B, multivariate, incrementality testing, holdouts) across offers, creative, cadence, and channels, and publish clear learnings.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Channel & Technology Management</li><li class="leading-relaxed">Own day-to-day execution in our CRM platform (e.g., Optimove):</li><li class="leading-relaxed">Journey and canvas design</li><li class="leading-relaxed">Trigger and event setup</li><li class="leading-relaxed">Templates, personalization, and dynamic content</li><li class="leading-relaxed">Real-time messaging (game starts, live sweat, results)</li><li class="leading-relaxed">Drive channel best practices for a real-money gaming context:</li><li class="leading-relaxed">Deliverability & list hygiene</li><li class="leading-relaxed">Frequency caps and fatigue management</li><li class="leading-relaxed">Preference centers and responsible communication</li><li class="leading-relaxed">Ensure best-in-class creative in partnership with design/content:</li><li class="leading-relaxed">Strong hooks and urgency</li><li class="leading-relaxed">Clear offer / promo explanations</li><li class="leading-relaxed">Compliance-friendly copy that still feels fun and native to sports bettors.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Real-Money Gaming Context, Compliance & Risk</li><li class="leading-relaxed">Work with Legal, Compliance, and Operations to:</li><li class="leading-relaxed">Ensure all lifecycle communications align with real-money gaming / sweepstakes regulations, age gating, state-level nuances, and responsible gaming guidelines.</li><li class="leading-relaxed">Help define VIP and high-value treatment strategies that balance LTV growth with responsible play.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Cross-Functional Leadership</li><li class="leading-relaxed">Partner with:</li><li class="leading-relaxed">Acquisition / Growth to ensure downstream retention performance is built into acquisition strategies and creative.</li><li class="leading-relaxed">Product & UX to align in-app surfaces (modals, inboxes, banners) with CRM journeys.</li><li class="leading-relaxed">Data on dashboards, cohorting, and experiment readouts.</li><li class="leading-relaxed">Build and lead a small but highly capable CRM & retention team (managers, ops specialists, analysts) as the function scales.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What Success Looks Like:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Within 12–18 months, success looks like:</li><li class="leading-relaxed">Significant lift in early-life retention (D7/D30), WAU/MAU, and pick frequency per active user.</li><li class="leading-relaxed">Improved activation funnel from install → account creation → first real-money-style pick behavior.</li><li class="leading-relaxed">Measurable incremental uplift in LTV through lifecycle and VIP programs, validated with proper control and holdout frameworks.</li><li class="leading-relaxed">A clear testing and learning framework with a constantly prioritized backlog and published learnings.</li><li class="leading-relaxed">Fliff’s CRM function is seen internally as a core profit and LTV engine, not just the team that sends emails and push notifications.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Qualifications:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Must-Haves:</li><li class="leading-relaxed">10+ years in B2C CRM / Lifecycle / Retention marketing as a leader and builder of departments, with at least 4–5 years owning strategy at Director+ level.</li><li class="leading-relaxed">Deep experience in real-money gaming / gambling (sports betting, iGaming, gambling, casino, social casino, DFS, or closely related categories) with a clear understanding of:</li><li class="leading-relaxed">Player behavior and motivations</li><li class="leading-relaxed">Bonus/offer mechanics</li><li class="leading-relaxed">VIP dynamics and lifetime value</li><li class="leading-relaxed">Regulatory and responsible gaming constraints in communication</li><li class="leading-relaxed">Hands-on experience with modern CRM platforms (Optimove) plus data tooling:</li><li class="leading-relaxed">CDP + data warehouse + reverse ETL</li><li class="leading-relaxed">Event-driven segmentation</li><li class="leading-relaxed">Real-time and batch campaigns</li><li class="leading-relaxed">Proven track record driving retention and LTV through:</li><li class="leading-relaxed">Sophisticated segmentation</li><li class="leading-relaxed">Triggered journeys</li><li class="leading-relaxed">Structured experimentation</li><li class="leading-relaxed">Strong analytical chops:</li><li class="leading-relaxed">Cohort analysis, incrementality, and experiment design</li><li class="leading-relaxed">Ability to partner with Data/DS and work from SQL / BI dashboards.</li><li class="leading-relaxed">Ability to operate at two altitudes:</li><li class="leading-relaxed">Set vision and roadmap</li><li class="leading-relaxed">Go hands-on to ship campaigns, troubleshoot data flows, and iterate quickly.</li><li class="leading-relaxed">Excellent communication and storytelling skills, especially with non-CRM stakeholders and execs.</li><li class="leading-relaxed">Genuine passion for sports and sports betting culture; you “get” how bettors think, talk, and engage.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Nice-to-Haves:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience launching or scaling CRM programs in multi-state or multi-jurisdiction environments.</li><li class="leading-relaxed">Prior ownership of VIP, loyalty, or rewards programs within gaming or real-money-like products.</li><li class="leading-relaxed">Experience leading small, senior-heavy CRM teams and influencing broader orgs (Product, Creative, Ops).</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Benefits:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Competitive compensation package, including base salary, benefits, and equity.</li><li class="leading-relaxed">Unlimited/flexible paid time off.</li><li class="leading-relaxed">Medical, dental, vision, and generous parental leave.</li><li class="leading-relaxed">Employee-sponsored 401(k).</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Perks:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">$500 work-from-home stipend + equipment.</li><li class="leading-relaxed">Fully remote work environment.</li><li class="leading-relaxed">Professional development opportunities.</li><li class="leading-relaxed">High-ownership, collaborative culture.</li></ul>We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:Welcoming and FriendlyWe want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.Lively and CreativeWe respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.Stimulating and RewardingWe know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.Equal Employment Opportunity StatementFliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Join Our Team!If you're ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All of our legitimate job opportunities can be found on our official career site (<a href="https://www.getfliff.com/careers" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">https://www.getfliff.com/careers</a>). Please be cautious of communications and links that come from non-company email addresses (@getfliff.com), social media messaging platforms or unsolicited phone calls.

Rockstar Jobs

EA Jobs

Playstation Jobs

Ubisoft Jobs

Epic Game Jobs

Riot Jobs

CDPR Jobs

Krafton Jobs

Twitch Jobs

Larian Jobs

Wargaming Jobs

Naughty Dog Jobs

Netflix Jobs

Supercell Jobs

Zynga Jobs

Test your Unity Animations knowledge with this quiz! Explore concepts like Animator Controller, Blend Trees, and many more.

Test your Unity UI knowledge with this quiz! Explore essential concepts like Canvas, EventSystem and many more. 

Challenge yourself with this Unity Input System quiz! Test your skills in input mapping, device handling, and action events.

Take your Unity skills to the next level with Part 3 of this quiz, covering scripting, physics, rendering, and performance optimization!

Test your Unity expertise with this quiz, covering initialization to advanced rendering and physics!

Test your Unity knowledge with this comprehensive quiz, covering everything from MonoBehaviour basics to advanced physics, rendering, and optimization techniques across multiple difficulty levels!

Assess your knowledge of Unity's Rigidbody component and its advanced physics interactions with this in-depth quiz!

Test your understanding of Unity’s Physics, Movement, and MonoBehaviour with this insightful beginner-friendly quiz!

Dive into the fundamentals of open-world game development in Unity with this beginner-friendly quiz.

Challenge yourself with this beginner-friendly quiz on building an endless runner in Unity!

Test your beginner-level knowledge of Unity platformer development with this engaging quiz.

Test your basic knowledge of Unity and Unreal Engine with this beginner-friendly quiz on game development fundamentals.

This assessment evaluates your understanding of Unity's component-based architecture, how GameObjects and their components interact, the hierarchy system with nested GameObjects, and how to reference them in scripts.

This assessment evaluates your understanding of Unity's NavMesh system, including navigation baking, NavMeshAgents, pathfinding, obstacles, and scripting interactions with NavMesh to create AI-driven movement.

An assessment to test the correct usage of Unity's events and lifecycle functions in the context of the game "Clash Royale"

- This assessment gives us an idea of your C++ skills - Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! 📋 &nbsp;- This assessment gives us an idea of your problem solving skills using DSA - Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

Let's assess your Programming Patterns! 📋- This assessment gives us an idea of your code architecture skills - Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

Let's assess your OOPs skills! 📋- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills - Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

Let's assess your Unity Skills 📋 - This assessment gives us an idea of your Unity fundamentals - Companies you can apply for after taking this assessment: Godspeed games, Salvation Games, nCore Games, etc. - 9 questions: 9 Multiple Choice - Minimum score needed to qualify: 80% - Average time to complete: 5 to 10 minutes

GLu Mobile

Tools Software Engineer - EA SPORTS FC

Machine Learning Engineer

Software Engineer III - LCM Ads Data, Data and Insights (D&I)

Veracity


Oracle APEX Software Developer

Block


Field Sales Account Executive, Brisbane

Field Sales Account Executive, Hobart

Field Sales Account Executive, Gold Coast

Field Sales Account Executive, Sydney

Agoda

WFM Capacity/ Senior Capacity Planner (KUL Based Only)

As a .NET Full-Stack Software Engineer for EA SPORTS FC, you will develop and upgrade internal tools, participate in planning and SCRUM meetings, ensure code quality through reviews, and resolve complex technical issues. This hybrid role requires expertise in C#/.NET, ASP.NET Core, REST API, JavaScript/TypeScript, Single Page Application frameworks, and SQL queries, with 5+ years of professional experience in designing maintainable, structured, and documented code using object-oriented design patterns.

Software Engineer III_ Devops

Director, Program Management - Central Technology

Senior Accountant II, Revenue Accounting

Technical Development Manager (TIE team)

Development Director II - Creative Innovation

Software Engineer (CI/CD & Build) - Development and Release Engineering

Software Engineer - Frostbite

As one of the largest sports entertainment platforms in the world, EA SPORTS FC is redefining football with genre-leading interactive experiences, connecting a global community of fans to The World's Game through innovation and unrivaled authenticity.With more opportunity than ever to design, innovate and create new, immersive experiences that bring joy, inclusivity, and connection to fans everywhere, we invite you to join our passionate and dynamic team as we pioneer the future of football fandom.This is a hybrid role reporting to the Development Director, we are looking for a .NET Full-Stack Software Engineer with demonstrable web development experience and an in-depth understanding of C#/.NET and Single Page Application frameworks. You should have experience in both designing and developing RESTful applications, and have a desire to deliver without sacrificing quality.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Your Responsibilities</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">You will work with internal partners to develop new tools to support features or upgrade existing ones</li><li class="leading-relaxed">You will participate in planning sessions and daily SCRUM style stand-up meetings</li><li class="leading-relaxed">You will ensure quality of the code by participating in the code reviewing process</li><li class="leading-relaxed">You will solve complex technical issues in a time-sensitive fashion</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Your Qualifications</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">High level of proficiency with C#/.NET, ASP.NET Core, REST API, and a good understanding of JavaScript/TypeScript</li><li class="leading-relaxed">Experience with single Page Application frameworks such as Angular, React or Vue.js</li><li class="leading-relaxed">Experience with writing efficient SQL queries</li><li class="leading-relaxed">Experience with source control software such as Git or Perforce</li><li class="leading-relaxed">5+ years of professional software development experience</li><li class="leading-relaxed">Experience in designing maintainable, structured, and documented code</li><li class="leading-relaxed">Experience with object-oriented design patterns</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Pay Transparency - North America</h3><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">COMPENSATION AND BENEFITS</h3>The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">PAY RANGES</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">British Columbia (depending on location e.g. Vancouver vs. Victoria) *$100,000 - $139,500 CAD</li></ul>Pay is just one part of the overall compensation at EA.For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Follow Mayank - career advice

Follow Mayank Grover for game development resources

Free | C# | Midnight Pizza Fight

Free | C++ | Lethos

Free | C++ | Pong

Follow Abhishek - tech content

Follow Abhishek Smith for game programming content

This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

Data Structures and Algorithms

Let's assess your Programming Patterns! ????- This assessment gives us an idea of your code architecture skills- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.

Programming Patterns

Let's assess your OOPs skills! ????- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills- Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc.

Object Oriented Programming

Let's assess your Unity Skills ????- This assessment gives us an idea of your Unity fundamentals- Companies you can apply for after taking this assessment: Godspeed games, Salvation Games, nCore Games, etc.

Director / Senior Director, CRM & Lifecycle Marketing

Promotions Director

Recruiter (EU) - Contract

Recruiter (EU) - Contract

Recruiter (EU) - Contract

Director of Compliance

Director of Offline Media

Senior Manager / Director, Growth Analytics

Director, Influencer & Partnerships Marketing

Job Details