GlossGenius is an all-in-one solution that over 90,000 customers within the beauty and wellness industry rely on to manage their critical business needs. We like to think of ourselves as a business-in-a-box solution, tailored to the professionals we serve. Our powerful yet easy-to-use app offers a range of business management tools such as booking and scheduling, advanced marketing, insightful analytics, payment processing, stunning card readers, web hosting – the list goes on. Our mission as a company is to empower small business owners to get back to what they love doing – their creative work – instead of the overwhelming administrative tasks that come with running a business.

Gloss Genius

Performance Creative Strategist

Senior Software Engineer, Backend

Engineering Manager, Core Experience

Senior Software Engineer, Infrastructure

Senior Product Analyst

Content Marketing Manager

Senior Product Designer

As the Performance Creative Strategist, you will be at the forefront of our paid social efforts. You will own the creative strategy process, manage paid campaign launches, ideate new creative concepts, and drive the growth marketing strategy forward. This role involves developing creative briefs, executing high-velocity creative testing, analyzing performance data, and staying updated on industry trends. The role also includes collaborating with in-house teams to develop ad copy and assets.

<div><p><strong>About GlossGenius</strong></p> <p>GlossGenius is building an ecosystem that enables beauty and wellness entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing, and much more.&nbsp;</p> <p>Over 90,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.</p> <p><strong>About the Role</strong></p> <p>As the Performance Creative Strategist, you'll be at the forefront of our paid social efforts, owning the end-to-end creative strategy process. You will also support the management of paid campaign launches and optimizations, ideate and brief new creative concepts based on hypotheses and insights, help scale and optimize our content production engine, report on actionable learnings, and drive our growth marketing strategy forward.&nbsp;</p> <p>You will report to the Director of Paid Social. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays &amp; Thursdays).</p> <p><strong>What You’ll Do</strong></p> <ul> <li>Drive our end-to-end creative strategy process for paid social, turning research, competitor intel, creative instinct, and performance data into new, top-performing ads</li> <li>Develop comprehensive creative briefs for our in-house design and content teams, and external ugc partners</li> <li>Develop and execute a high-velocity creative testing roadmap across Meta, TikTok, and other paid social channels&nbsp;</li> <li>Support day-to-day management of paid social campaigns by launching, analyzing, and optimizing creative test campaigns to reduce cost per acquisition and increase lifetime value (LTV) over time</li> <li>Collaborate with our in-house teams to develop compelling ad copy, landing pages, and image assets to optimize for performance</li> <li>Analyze performance data and metrics to identify top-performing creatives and iterate based on learnings</li> <li>Stay ahead of industry trends, platform updates, and emerging creative best practices in paid social to continuously innovate our strategy</li> </ul> <p><strong>What We’re Looking For</strong></p> <ul> <li>3+ years of performance marketing experience, with a strong focus on paid social creative strategy and execution, ideally at a high-growth company</li> <li>Hands-on experience working in digital marketing platforms such as Meta and TikTok Ads Manager, with knowledge of bidding, targeting, and optimization levers</li> <li>Internet obsessed - passion for social trends, meme, and creator culture&nbsp;</li> <li>Demonstrated ability to translate data and insights into effective creative strategies and high-performing ad concepts</li> <li>Ability to thrive in a fast-paced environment and manage multiple projects simultaneously</li> </ul> <p><strong>Benefits &amp; Perks&nbsp;</strong></p> <ul> <li>Flexible PTO</li> <li>Competitive health &amp; dental insurance options, with premiums partially covered by GG</li> <li>Fertility and adoption benefits via Carrot and Kindbody</li> <li>Generous, fully paid parental leave policy</li> <li>401k benefit - employees are eligible to contribute starting day 1 of employment</li> <li>Professional development - employees receive a yearly stipend for approved learning and educational-related expenses</li> <li>Pre-tax commuter benefits</li> <li>Dependent Care FSA</li> <li>Home office stipend</li> <li>Team bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year</li> </ul> <p><em>The starting base salary for this role in New York, California, and Washington is between $120,000-$150,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.&nbsp; Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health &amp; wellbeing, retirement savings, and other benefits within our total rewards offering.</em></p> <p><em>At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.</em></p></div><div><p><a href="https://drive.google.com/file/d/1FF_5dYGdwHfNCMqV4X9NSnCLdnk9z7Ms/view?usp=sharing"><em>Personal Information: Notice at Collection for Employees and Applicants</em></a></p> <p><em>Agency Submissions<br></em><em>If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired.&nbsp;</em></p></div>

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<p>- This assessment gives us an idea of your C++ skills<br>- Companies that evaluate this skillset in interviews: <strong>Rockstar Games, Ubisoft, Mayhem Studios, etc.</strong><br>- 10 Multiple Choice questions<br>- Average time to complete: <strong>7 to 10 minutes</strong></p>

<p>Let's assess your Data Structures! 📋<br>&nbsp;- This assessment gives us an idea of your problem solving skills using DSA<br>- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.<br>- 10 Multiple Choice questions<br>- Average time to complete: 7 to 10 minutes</p>

<p>Let's assess your Programming Patterns! 📋</p><p>- This assessment gives us an idea of your code architecture skills<br>- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.<br>- 10 Multiple Choice<strong> </strong>questions<br>- Average time to complete: 7<strong> </strong>to 10 minutes</p>

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optillusion games

Video Game Marketing Manager

2D Generalist

3D Generalist (Character Animation)

Technical Designer

tonies studios

Senior Financial Analyst – Cash & Balance Sheet

antada studio

2D Background Artist

Game Developer

Social Media

Creative/ Art Director

We are seeking a Marketing Lead to define how our games connect with the world. This role requires a blend of strategy, storytelling, and experimentation, suitable for individuals who can develop high-level strategies and execute detailed testing. You will lead the go-to-market strategy for existing and upcoming game titles, conduct early-stage market validation for new concepts, and work closely with the Community Manager and Development Team. This is a pivotal leadership position for those who excel in indie-scale environments, offering the opportunity to build, lead, and shape game discovery and player engagement.

<section class="job-header" data-astro-cid-3ekgtbyo="">
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 <a href="/job" data-astro-cid-3ekgtbyo="">← Back to Careers</a>
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 <h1 class="job-title" data-astro-cid-3ekgtbyo="">Video Game Marketing Manager</h1>
 <div class="job-meta" data-astro-cid-3ekgtbyo="">
 <span class="job-type" data-astro-cid-3ekgtbyo="">Full-time</span>
 <span class="job-location" data-astro-cid-3ekgtbyo="">Hybrid</span>
 <span class="job-city" data-astro-cid-3ekgtbyo="">Orange County, CA</span>
 </div>
 <div class="job-summary" data-astro-cid-3ekgtbyo="">
 <p data-astro-cid-3ekgtbyo="">We're looking for a Marketing Lead to shape how our games connect with the world. This role blends strategy, storytelling, and experimentation—perfect for someone who can zoom out to craft the big picture while diving in to test what actually moves the needle.</p>
 <p data-astro-cid-3ekgtbyo="">You'll drive the go-to-market strategy for both current and upcoming titles, lead early-stage market validation for new concepts, and work hand-in-hand with our Community Manager and Development Team.</p>
 <p data-astro-cid-3ekgtbyo="">This is a key leadership role for someone who thrives in indie-scale environments—big enough to make an impact, small enough to own the vision. You'll have the freedom to build, the responsibility to lead, and the creativity to shape how our games are discovered and loved.</p>
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 <h3 data-astro-cid-3ekgtbyo="">Responsibilities</h3>
 <ul data-astro-cid-3ekgtbyo="">
 <li data-astro-cid-3ekgtbyo="">Develop and execute marketing strategies for pre-launch, launch, post-launch, and other key milestones.</li>
 <li data-astro-cid-3ekgtbyo="">Manage backend operations across Steamworks, the App Store, Google Play, and Nintendo platforms.</li>
 <li data-astro-cid-3ekgtbyo="">Create and distribute the monthly developer broadcast newsletter via Steam, and social channels.</li>
 <li data-astro-cid-3ekgtbyo="">Collaborate with marketing partners or other organizations to execute marketing campaigns.</li>
 <li data-astro-cid-3ekgtbyo="">Collaborate with Community Manager to develop meaningful events.</li>
 <li data-astro-cid-3ekgtbyo="">Host and manage game-related events and shows, both virtually and in-person.</li>
 <li data-astro-cid-3ekgtbyo="">Create high-quality marketing assets, including banners, screenshots, animations, and short videos.</li>
 </ul>
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 <h3 data-astro-cid-3ekgtbyo="">Must-Haves</h3>
 <ul data-astro-cid-3ekgtbyo="">
 <li data-astro-cid-3ekgtbyo="">2+ years of professional experience in video game marketing or equivalent.</li>
 <li data-astro-cid-3ekgtbyo="">Proven track record of strong execution in delivering successful marketing and community campaigns, including preparing and distributing press releases and engaging with content creators.</li>
 <li data-astro-cid-3ekgtbyo="">Excellent communication and organizational skills.</li>
 <li data-astro-cid-3ekgtbyo="">Intermediate skills in image and video editing (e.g., Photoshop, Krita, DaVinci Resolve, Premiere).</li>
 <li data-astro-cid-3ekgtbyo="">Love for indie and AI technology.</li>
 </ul>
 </div>
 <div class="job-section" data-astro-cid-3ekgtbyo="">
 <h3 data-astro-cid-3ekgtbyo="">Nice-to-Haves</h3>
 <ul data-astro-cid-3ekgtbyo="">
 <li data-astro-cid-3ekgtbyo="">2+ years of marketing communication professional experience in video game, content creation, fashion, tech or adjacent industry.</li>
 <li data-astro-cid-3ekgtbyo="">4+ years of professional experience in video game marketing or equivalent.</li>
 <li data-astro-cid-3ekgtbyo="">Familiarity with AI-focused applications (AI Dungeon, Character.AI, Talkie).</li>
 <li data-astro-cid-3ekgtbyo="">Existing social connections or network within the gaming, or AI sectors</li>
 <li data-astro-cid-3ekgtbyo="">Familiarity with analytics tools and game-specific data analysis.</li>
 </ul>
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 <div class="sidebar" data-astro-cid-3ekgtbyo="">
 <div class="apply-card" data-astro-cid-3ekgtbyo="">
 <h3 data-astro-cid-3ekgtbyo="">Ready to Apply?</h3>
 <p data-astro-cid-3ekgtbyo="">Send us your resume and portfolio</p>
 <a href="mailto:contact@optillusion.games?subject=Application: Video Game Marketing Manager" class="apply-btn" data-astro-cid-3ekgtbyo=""> Apply Now </a>
 </div>
 <div class="company-card" data-astro-cid-3ekgtbyo="">
 <h3 data-astro-cid-3ekgtbyo="">About Optillusion</h3>
 <p data-astro-cid-3ekgtbyo="">We are the creator of fun, artistic, and beautiful games. Our debut game <strong data-astro-cid-3ekgtbyo="">Moncage</strong> won the iPad Game of the Year 2022.</p>
 <div class="company-links" data-astro-cid-3ekgtbyo="">
 <a href="/" class="company-link" data-astro-cid-3ekgtbyo="">Learn More About Us</a>
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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

Data Structures and Algorithms

Let's assess your Programming Patterns! ????- This assessment gives us an idea of your code architecture skills- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.

Programming Patterns

Let's assess your OOPs skills! ????- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills- Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc.

Object Oriented Programming

Let's assess your Unity Skills ????- This assessment gives us an idea of your Unity fundamentals- Companies you can apply for after taking this assessment: Godspeed games, Salvation Games, nCore Games, etc.