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As the Head of Social and Influencer Marketing, you will define and lead Gusto's social and influencer strategy to significantly grow brand awareness, engagement, and consideration among small businesses and their advisors. You will build, manage, and develop a high-performing team, overseeing all social channels, content strategy, and end-to-end influencer programs. This role is a key leadership position within our marketing organization, vital for shaping Gusto's public presence and accelerating growth across direct and indirect channels, contributing to Gusto's mission to serve over 400,000 small businesses.

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<p class="my-4 text-gray-700 leading-relaxed"><strong>About Gusto</strong></p><p class="my-4 text-gray-700 leading-relaxed">Gusto is a modern, online small business platform on a mission to grow the small business economy. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide, that’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our <a href="https://gusto.com/about/careers/total-rewards" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Total Rewards philosophy</a>.</p><p class="my-4 text-gray-700 leading-relaxed"><strong>About the Role:</strong></p><p class="my-4 text-gray-700 leading-relaxed">As the Head of Social and Influencer Marketing, you will <strong>define and lead Gusto's social and influencer strategy to significantly grow brand awareness, engagement, and consideration among small businesses and their advisors</strong>. You will be responsible for building, managing, and developing a high-performing team, overseeing all social channels, content strategy, and end-to-end influencer programs. You’ll work closely with brand, product marketing, sales, and PR teams to ensure a consistent, compelling, and integrated brand voice across all social touchpoints, driving measurable impact on our B2B growth objectives. You’re a <strong>visionary leader, deeply analytical, and customer obsessed</strong>, with a proven track record of scaling social and influencer initiatives.</p><p class="my-4 text-gray-700 leading-relaxed"><strong>About the Team:</strong></p><p class="my-4 text-gray-700 leading-relaxed">This role is a key leadership position within our marketing organization, vital for shaping Gusto's public presence and accelerating growth across direct and indirect channels. We are a team that combines creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. You will build and empower a team dedicated to fostering vibrant communities and amplifying our message, contributing to Gusto's mission to serve over 400,000 small businesses, and we’re just getting started</p><p class="my-4 text-gray-700 leading-relaxed"><strong>Here’s what you’ll do day-to-day:</strong></p><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed"><strong>Develop and execute a comprehensive social media and influencer marketing strategy</strong> aligned with business objectives, brand guidelines, and B2B audience needs.</li><li class="leading-relaxed"><strong>Lead, mentor, and grow a team of social media and influencer marketing professionals</strong>, fostering a culture of innovation, collaboration, and continuous improvement.</li><li class="leading-relaxed"><strong>Oversee content strategy, creation, and distribution</strong> across all owned social channels (e.g., LinkedIn, Meta, YouTube, TikTok), ensuring brand consistency and engagement.</li><li class="leading-relaxed"><strong>Design, launch, and manage end-to-end influencer programs</strong> that drive authentic advocacy, reach new audiences, and generate measurable results for B2B segments.</li><li class="leading-relaxed">Establish and evolve community management best practices, ensuring timely and engaging interactions with our audience.</li><li class="leading-relaxed">Partner closely with Brand, Product Marketing, PR, and Sales teams to integrate social and influencer efforts into broader campaigns and product launches.</li><li class="leading-relaxed"><strong>Define key performance indicators (KPIs)</strong>, conduct regular analysis of social media and influencer performance, and provide actionable insights to optimize strategy and demonstrate ROI.</li><li class="leading-relaxed">Manage budgets, agency relationships, and social media tools/platforms effectively.</li><li class="leading-relaxed">Stay abreast of emerging social media trends, platforms, and technologies (including AI advancements) to identify new opportunities for growth and innovation.</li></ul><p class="my-4 text-gray-700 leading-relaxed"><strong>Here’s what we're looking for:</strong></p><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed"><strong>12+ years of overall marketing experience</strong>, with at least <strong>5+ years specializing in social media and influencer marketing</strong>, and <strong>3+ years in a leadership role managing a team</strong>.</li><li class="leading-relaxed"><strong>Proven track record of building and scaling social media and influencer programs for B2B brands</strong>, demonstrating measurable growth in awareness, engagement, and lead generation.</li><li class="leading-relaxed">Deep expertise in developing content strategies tailored for various social platforms and audience segments.</li><li class="leading-relaxed">Strong understanding and hands-on experience with social media management platforms, analytics tools, and influencer marketing platforms.</li><li class="leading-relaxed">Exceptional analytical skills: ability to interpret complex social data, measure campaign effectiveness, and translate insights into strategic recommendations.</li></ul><p class="my-4 text-gray-700 leading-relaxed">Our cash compensation amount for this role is targeted at $169,000 - $200,000/yr in Denver, Phoenix, and Atlanta, and $200,000 - $240,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.</p><p class="my-4 text-gray-700 leading-relaxed"><em>#LI-Hybrid</em></p><p class="my-4 text-gray-700 leading-relaxed">Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately <strong>2-3 days</strong> per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.</p><p class="my-4 text-gray-700 leading-relaxed">Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.</p><p class="my-4 text-gray-700 leading-relaxed">When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.</p><p class="my-4 text-gray-700 leading-relaxed">Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.</p><p class="my-4 text-gray-700 leading-relaxed">Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out <a href="https://docs.google.com/forms/d/e/1FAIpQLSdEfl7Bp-Twz7LLlhGlha46CrxZ9Kacgakmarf3K2TbnaEgKQ/viewform" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">this form</a> and a member of our team will get in touch with you.</p><p class="my-4 text-gray-700 leading-relaxed">Gusto takes security and protection of your personal information very seriously. Please review our <a href="https://gusto.com/about/careers/fraudulent-activity-disclaimer" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Fraudulent Activity Disclaimer</a>.</p><p class="my-4 text-gray-700 leading-relaxed">Personal information collected and processed as part of your Gusto application will be subject to <a href="https://gusto.com/about/careers/applicant-privacy-notice" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Gusto's Applicant Privacy Notice</a>.</p>

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<p>- This assessment gives us an idea of your C++ skills<br>- Companies that evaluate this skillset in interviews: <strong>Rockstar Games, Ubisoft, Mayhem Studios, etc.</strong><br>- 10 Multiple Choice questions<br>- Average time to complete: <strong>7 to 10 minutes</strong></p>

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At PwC, this role focuses on integrating environmental, social, economic, and governance considerations into business strategies and operations, providing guidance to organizations on managing sustainability risks and identifying opportunities. In climate and energy, you will offer consulting services related to climate change mitigation, adaptation, energy efficiency, and renewable energy solutions, developing strategies to reduce greenhouse gas emissions and supporting clients in transitioning to a low-carbon economy.

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<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Line of Service</h2><p class="my-4 text-gray-700 leading-relaxed">Advisory</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Industry/Sector</h2><p class="my-4 text-gray-700 leading-relaxed">Not Applicable</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Specialism</h2><p class="my-4 text-gray-700 leading-relaxed">Managed Services</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Management Level</h2><p class="my-4 text-gray-700 leading-relaxed">Manager</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Job Description & Summary</h2><p class="my-4 text-gray-700 leading-relaxed">At PwC, our people in sustainability focus on integrating environmental, social, economic, and governance considerations into business strategies and operations. They provide guidance and support to organisations by managing sustainability risks, identifying opportunities, and driving positive social and environmental impact. In climate and energy at PwC, you will focus on providing consulting services related to climate change mitigation and adaptation, as well as energy efficiency and renewable energy solutions. You will analyse client needs, develop strategies to reduce greenhouse gas emissions, and offer guidance and support to help clients transition to a low-carbon economy.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Why PWC</h3><p class="my-4 text-gray-700 leading-relaxed">At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more <a href="https://www.pwc.in/about-us.html" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">about us</a>.</p><p class="my-4 text-gray-700 leading-relaxed">At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.</p><p class="my-4 text-gray-700 leading-relaxed">A career within General Consulting services, will provide you with the opportunity to help clients seize essential advantages by working alongside business leaders to solve their toughest problems and capture their greatest opportunities. We work with some of the world’s largest and most complex companies to understand their unique business issues and opportunities in an ever-changing environment. We help create sustainable change by stimulating innovation, unlocking data possibilities, navigating risk and regulatory complexity, optimizing deals, and aligning costs with business strategy to create a competitive advantage.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Responsibilities:</h3><p class="my-4 text-gray-700 leading-relaxed">you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:</p><p class="my-4 text-gray-700 leading-relaxed">1. Business development</p><p class="my-4 text-gray-700 leading-relaxed">2. Client relationship management</p><p class="my-4 text-gray-700 leading-relaxed">3. Project management</p><p class="my-4 text-gray-700 leading-relaxed">4. Consulting / Advisory</p><p class="my-4 text-gray-700 leading-relaxed">5. P & L Responsibility</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Sector-specific skills:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Battery</li><li class="leading-relaxed">Decarbonization</li><li class="leading-relaxed">Carbon capture</li><li class="leading-relaxed">Low carbon initiatives</li><li class="leading-relaxed">Green Hydrogen</li><li class="leading-relaxed">BESS</li><li class="leading-relaxed">Energy Storage</li><li class="leading-relaxed">Sustainability</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Mandatory skill sets:</h3><p class="my-4 text-gray-700 leading-relaxed">Battery, Consulting background, Decarbonization, Green Hydrogen, Carbon capture, Low carbon, Energy Storage, ENERGY EFFICIENCY , Sustainability, Climate change</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Preferred skill sets:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Use feedback and reflection to develop self awareness, personal strengths and address development areas.</li><li class="leading-relaxed">Delegate to others to provide stretch opportunities, coaching them to deliver results.</li><li class="leading-relaxed">Demonstrate critical thinking and the ability to bring order to unstructured problems.</li><li class="leading-relaxed">Use a broad range of tools and techniques to extract insights from current industry or sector trends.</li><li class="leading-relaxed">Review your work and that of others for quality, accuracy and relevance.</li><li class="leading-relaxed">Uphold the firm's code of ethics and business conduct.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Years of experience required:</h3><p class="my-4 text-gray-700 leading-relaxed">Minimum 7 years</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Education qualification:</h3><p class="my-4 text-gray-700 leading-relaxed">B.tech + MBA</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Education</h2><p class="my-4 text-gray-700 leading-relaxed">Degrees/Field of Study required: MBA (Master of Business Administration), Bachelor of Technology</p><p class="my-4 text-gray-700 leading-relaxed">Degrees/Field of Study preferred:</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Certifications</h2><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Required Skills</h2><p class="my-4 text-gray-700 leading-relaxed">Decarbonization Modelling, Hydrogen</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Optional Skills</h2><p class="my-4 text-gray-700 leading-relaxed">Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Carbon Accounting, Carbon Footprint, Carbon Offsets, Carbon Pricing and Trading, Carbon Taxes and Incentives, Climate Change Adaptation Program Design, Climate Change Impacts and Risks, Climate Change Scenarios, Climate Finance, Climate Policy, Climate Reporting, Coaching and Feedback, Communication, Creativity, Embracing Change, Emission Trading, Emotional Regulation, Empathy, Energy Efficiency, Energy Policy and Regulation, Energy Transition {+ 15 more}</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Desired Languages</h2><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Travel Requirements</h2><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Available for Work Visa Sponsorship?</h2><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Government Clearance Required?</h2><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Job Posting End Date</h2>

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