Krafton

PUBG IP Franchise Lead of Global Marketing - PUBG:BATTLEGROUNDS PC/Console

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The Global Marketing Lead for PUBG: BATTLEGROUNDS (PC/Console) will develop and execute marketing strategies to boost brand awareness, user engagement, and revenue. This role requires a deep understanding of gaming culture and industry trends, along with the ability to create innovative campaigns that resonate with gamers across various platforms and regions. You will lead strategic planning, brand positioning, campaign development, content creation, and community engagement, leveraging data analysis and cross-departmental collaboration to maximize marketing ROI.

Character Concept Artist

<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Introducing Our Team (Project)</h3>The Global Marketing Lead for PUBG: BATTLEGROUNDS (PC/Console) will be responsible for operating an organization that develops and executes marketing strategies to increase product brand awareness, user engagement, and revenue. This role requires a deep understanding of gaming culture and industry trends, along with the ability to create innovative marketing campaigns that resonate with gamers across various platforms and key regions.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Our Mission Together</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Strategic Planning: Develop comprehensive marketing plans aligned with overall business objectives, target user demographics, and market trends in the gaming industry.</li><li class="leading-relaxed">Brand Positioning: Build and maintain a strong brand presence within the gaming community through strategic partnerships and influencer collaborations.</li><li class="leading-relaxed">Campaign Development: Lead the ideation and execution of integrated marketing campaigns across various channels, including social media, digital advertising, events, and partnerships, collaborating with regional business units as HQ to maximize efficiency.</li><li class="leading-relaxed">Content Creation: Work closely with internal creative teams or agencies to plan and produce engaging content tailored for the Battlegrounds audience, such as videos, live streaming content, blogs, and social media posts.</li><li class="leading-relaxed">Community Engagement: Build relationships with gaming communities, forums, and online platforms, developing strategies for UGC and viral marketing to increase user community engagement.</li><li class="leading-relaxed">Data Analysis: Utilize data analysis tools to track and analyze marketing campaign performance, identify areas for optimization, and measure ROI.</li><li class="leading-relaxed">Market Research: Stay updated on industry trends, including competitors, emerging trends, and technologies, and explore new marketing opportunities.</li><li class="leading-relaxed">Cross-Departmental Collaboration: Collaborate with internal organizations such as Merchandise, BD, and PR to lead PUBG: BATTLEGROUNDS-related marketing initiatives at all touchpoints.</li><li class="leading-relaxed">Budget Management: Efficiently manage marketing budgets, allocate resources effectively, and optimize spending to maximize the ROI of marketing expenses.</li><li class="leading-relaxed">Reporting: Provide regular reports and presentations to management on the performance of marketing initiatives, key metrics, and actionable insights for future strategies.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">We want to grow with someone who has these experiences! (Required Qualifications)</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Minimum 10 years of experience in marketing, with a focus on the gaming industry.</li><li class="leading-relaxed">High understanding and play experience of PUBG: BATTLEGROUNDS and Battle Royale, FPS games.</li><li class="leading-relaxed">Business/marketing experience in global and local areas.</li><li class="leading-relaxed">Experience in developing and executing marketing campaigns from new product launch to live service.</li><li class="leading-relaxed">Practical leadership experience in global game products across various platforms (PC, Mobile, Console, etc.) and genres.</li><li class="leading-relaxed">Proficiency in English (verbal, written) for smooth communication with global collaborating departments.</li><li class="leading-relaxed">Strategic thinking and smooth communication skills to collaborate and exert influence with executives and internal/external senior partners.</li><li class="leading-relaxed">Analytical mindset proficient in data analysis tools and metric-based decision making.</li><li class="leading-relaxed">No disqualification for overseas business trips.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">If you have these experiences, you are the one we are looking for! (Preferred Qualifications)</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Multitasking ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.</li><li class="leading-relaxed">Passion for innovation and creative thinking to stay ahead of industry trends.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">To join KRAFTON's challenge, the following selection process is required.</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Document Screening > Phone Interview > Technical Fit Interview > Culture Fit Interview > Offer & Onboarding</li><li class="leading-relaxed">Recruitment is ongoing and may close early if excellent candidates are hired.</li><li class="leading-relaxed">Successful candidates for each stage will be individually notified via the email or phone number registered in their application.</li><li class="leading-relaxed">Please note in advance that the phone interview is an optional stage conducted as needed, not a mandatory one. Detailed information will be provided individually.</li><li class="leading-relaxed">Additional interviews may be added if necessary, and detailed information will be provided individually.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Please check the required documents!</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Application form (free format), self-introduction, career description, portfolio (mandatory), language proficiency certificate.</li><li class="leading-relaxed">For new graduates, please focus on the self-introduction; for experienced professionals, focus on the career description.</li><li class="leading-relaxed">If attaching a portfolio, please check the information below.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Work Location</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Seocho Majesta City Tower I</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Employment Type</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Full-time</li></ul>

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<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Software Engineer II - UI</h2>Location: NoidaAs a Software Engineer - II, UI in the UI framework team, you will work on the platform powering the Sumo Logic Frontend Web Application that empowers our customers to monitor and troubleshoot their applications.Responsibilities<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Building rich user interfaces primarily for our mission-critical high-availability analytics platform using React and TypeScript.</li><li class="leading-relaxed">Participate in user experience design, and architecture initiatives and lead regular code reviews with a major focus on ease of use, visual appeal, re-usability, and performance.</li><li class="leading-relaxed">Build and maintain tooling for Developer Productivity and Experience.</li><li class="leading-relaxed">Instrument and measure UI performance with well-defined SLIs to provide a best-in-class experience for customers.</li><li class="leading-relaxed">Collaborate with feature teams during both design and development phases to ensure adherence to UI architectural standards and best practices.</li><li class="leading-relaxed">Write detailed design documents and documentation on platform level design items and their implementation.</li><li class="leading-relaxed">Promote cross-team awareness.</li><li class="leading-relaxed">Mentor junior engineers and improve software development processes.</li></ul>Required Qualifications and Skills<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">B.S. or M.S. Computer Sciences or related discipline</li><li class="leading-relaxed">2-4 years of experience delivering enterprise-class JavaScript web applications</li><li class="leading-relaxed">Expertise in JavaScript/ES6/Typescript and 3+ years of experience with React.</li><li class="leading-relaxed">Experience with NodeJS & Frontend Build Tools like Webpack / Vite etc.</li><li class="leading-relaxed">Expertise in modern testing frameworks (e.g. React Testing Library, Jest, Karma, Cypress).</li><li class="leading-relaxed">Experience with dealing with open ended problem statements.</li><li class="leading-relaxed">Experience working in an Agile development environment.</li><li class="leading-relaxed">Experience leading projects and mentoring engineers.</li><li class="leading-relaxed">Comfortable working with a remote team operating in multiple time zones.</li><li class="leading-relaxed">Comfortable communicating about your work with both technical and non-technical team members, including fellow engineers, product managers, designers, and analysts.</li><li class="leading-relaxed">Experience working in teams with a heavy emphasis on Automation and Quality (CI/CD).</li><li class="leading-relaxed">Team player, able to take and give constructive feedback and apply (from code reviews to 1-1s)</li></ul>Desirable Skills<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Familiarity with full stack web app development using Node.js / Next / Remix / GraphQL.</li><li class="leading-relaxed">Experience of leading a team of 3+ people.</li><li class="leading-relaxed">Experience in the design, development, and maintenance of component-based architectures, preferably with React and Redux.</li></ul>

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