Kwalee

Head of PC & Console Marketing

Senior Product Marketing Manager

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Kwalee is seeking a Head of PC & Console Marketing to lead a team of 10+ across various marketing disciplines. This role involves launching over 10 premium Indie titles, collaborating with digital marketing, and focusing on building brand awareness, wish lists, community, and game sales. The successful candidate will be responsible for creating, executing, tracking, and optimizing integrated campaigns across paid and organic media, reporting directly to the Head of Publisher Operations.

Senior Game Scout

Kwalee has been making the most fun games for the world’s players for over a decade. By joining our talented team, you’ll be part of a space where ideas flow freely, innovation flourishes, and team spirit stays strong.We’ve found that when we’re all together, great things happen. With over 1 billion players already reached, your work will contribute to our shared mission of making the most fun games for the world's players.As the Head of PCC Marketing, you'll lead a team of 10+ across Product Marketing, Community & Social Media (CSM), Creative and Influencer & Media (I&M) as you launch a portfolio of more than 10 premium Indie tiles across multiple platforms. You’ll also work in close collaboration with our digital marketing team encompassing UA and Growth for paid social and paid digital campaigns.Your KPIs will focus on building brand awareness, advocacy, Wish Lists, community and ultimately (most importantly) game sales.Reporting into the Head of Publisher Operations, you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Responsibilities</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging objectives and Wishlist/ sales KPIs are met.</li><li class="leading-relaxed">Your job is to ensure we deliver hit game launches and beat even the most aspirational Wish List and sales targetsBeing fully accountable for overseeing all PCC launch marketing budgets, KPIs and game launch schedules and reporting these regularly to the vertical and marketing leads as well as the wider business.</li><li class="leading-relaxed">Acting as the main liaison between PCC Marketing and the Scouting and Production teams as well as our partner developers.</li><li class="leading-relaxed">Managing internal structure, individual performance development and skills development within the PCC Marketing team.</li><li class="leading-relaxed">Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these targets.</li><li class="leading-relaxed">Play our games and research competitor products to understand how other successful PC & Console games work and what makes them successful.</li><li class="leading-relaxed">Brief and analyse marketing research and use findings to augment your strategic plans.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Requirements</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">3+ years as a senior leader of a PCC marketing team, preferably with a notable Indie publisher. You’ll be channel agnostic, game industry fluent, an engaging motivator and use data constantly to make good decisions quickly.</li><li class="leading-relaxed">Highly numerate and data fluent you’ll oversee your team’s game launch budgets and be ultimately accountable for adhering to them.</li><li class="leading-relaxed">Experience setting both high-level and personal goals for an expansive, multi-discipline team and evidence of achieving these goals through tight KPI tracking.</li><li class="leading-relaxed">Natural communication skills. You’re a proven leader with the ability to motivate and guide a diverse range of marketers from graduate level up to senior managers.</li><li class="leading-relaxed">A passion for PC & Console gaming and integrated marketing is essential - you know how to build hype and noise around new game titles in a beat cycle and likely have strong relationships with the media and influencers in the space.</li><li class="leading-relaxed">Significant experience and knowledge of the Steam and Epic ecosystems.</li><li class="leading-relaxed">You'll interpret data and translate it into creative, cohesive integrated product marketing campaign strategies and tactical plans seamlessly whilst using a ‘test and learn’ approach to optimising campaign performance.</li><li class="leading-relaxed">You’ll have a track record of mentoring and augmenting teams under your jurisdiction to create and hone a high performance culture in the PC Console marketing team.</li></ul>Why Kwalee?<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!</li><li class="leading-relaxed">Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.</li><li class="leading-relaxed">Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.</li><li class="leading-relaxed">Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.</li><li class="leading-relaxed">Free Food & Drink: Fuel your day with unlimited free snacks and drinks.</li><li class="leading-relaxed">Gaming Goodies: Receive Steam codes for all our game releases!</li><li class="leading-relaxed">Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.</li><li class="leading-relaxed">Office Location: Leamington Spa office location, with from parking and electric charging stations.</li><li class="leading-relaxed">Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.</li></ul>Our Commitment to Diversity & InclusionAt Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Position Summary</h3>An Associate Business Consultant is responsible in providing leadership for a major portion of a product or program and design product-based solutions to meet customer requirements. They are expected to have strong knowledge on both domain and product with up-to-date insights to industry trends. They should cultivate collaboration across teams to provide required support to meet project deliverables and business goals.The selected candidate is expected to become a Subject Matter Expert in the domain in terms of product offering, technology and regulation and work with senior members of the team to ensure customer solution competitive in features, performance and cost.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Role Responsibilities</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Conduct product walkthrough and design discussions to ensure the business need is correctly capture in the proposed solution. Should be able to manage very dynamic scope/changing requirements.</li><li class="leading-relaxed">Validate requirements against market/industry standards and best practices and propose changes to client requirements.</li><li class="leading-relaxed">Analyze the product/solution impact and build acceptance criteria of CRs together with the team. Review test cases and verify the test coverage.</li><li class="leading-relaxed">Facilitate functional refinement with the development team members to ensure implementation details are well defined.</li><li class="leading-relaxed">Manage a sprint backlog aligned with delivery milestone plan and business priorities.</li><li class="leading-relaxed">Monitor project progress and highlight cost/schedule overruns upfront.</li><li class="leading-relaxed">Uphold and improve documentation templates/structures and maintain the correct level of detail for epic/story level requirements.</li><li class="leading-relaxed">Maintain/evaluate traceability of requirements with correct linkage of functional/non-functional requirements and test documents.</li><li class="leading-relaxed">Ability to own a functional area of large change program without supervision.</li><li class="leading-relaxed">Should have end-to-end knowledge on the market structure, standards and regulations relevant to own product domain.</li><li class="leading-relaxed">Conduct end-to-end trainings and demos to prospective or existing clients.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Preferred Skills and Experience</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Bachelor’s degree with an inclination towards FinTech/Technology.</li><li class="leading-relaxed">4+ years of experience in IT Business Analysis, product owner roles.</li><li class="leading-relaxed">Should have had exposure to all phases of a project; initial requirements gathering, build, go-live, post-go-live support.</li><li class="leading-relaxed">CFA L1 or CISI L2 completed will be an advantage.</li><li class="leading-relaxed">Strong knowledge on market/industry standards and regulations related to Capital Markets will be an added advantage.</li><li class="leading-relaxed">Familiarity in technologies related to data engineering and cloud such as Kafka, Redis, Kudu, Spark. Flink and languages such as Python, Scala</li></ul>Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.

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