Liquid Advertising

Associate Media Strategist

This role involves developing, executing, and optimizing comprehensive media strategies for clients in the gaming industry. The Associate Media Strategist will leverage data and communication skills to drive results in media operations, campaign execution, and strategic planning. The position requires a passion for gaming, advertising, and data, with a focus on data-driven insights and analytics. Responsibilities include managing the end-to-end campaign lifecycle, analyzing performance data, managing budgets, collaborating with internal teams, and staying updated on industry trends. This is a demanding role that requires going above and beyond to learn and implement new concepts.

This position is a remote opportunity for candidates based in the United Kingdom.First, a little about us:<ul> <li>Born in 2000 as an ad agency for the video game community.</li> <li>Ad agency partner for Indiana Jones, Doom, Starfield, Magic: the Gathering, Sonic, Final Fantasy and more! See our work at&nbsp;<a tabindex="0" data-role="button-link" class="button--2de5X button--14TuV tertiary--1JsWJ external" rel="nofollow noreferrer noopener" target="_blank" href="http://www.liquidadvertising.com/">www.liquidadvertising.com</a>.</li> <li>Our clients are growing quickly - and so are we.</li> <li>This is a remote position based in the United Kingdom</li> </ul>What's this position about?If you have a passion for gaming, advertising, and data and are ready for a challenging and rewarding career, it's time to level up with us!We put data-driven insights, analytics, and player behavior at the core of everything we do. More than just a media agency, we operate like a laboratory - constantly testing, refining, and evolving our approach to be the best possible extension of our clients' teams.&nbsp;By deeply understanding player motivations and market dynamics, we craft strategies that don’t just drive awareness but turn games into cultural phenomena. From high-level strategic planning to executing precision-targeted digital campaigns across display, social, page takeovers, digital video, and beyond, we make every decision with data, impact, and innovation in mind.What’s this position about?As an Associate Media Strategist, you will work toward responsibilities for developing, executing, and optimizing comprehensive media strategies for our clients. In this highly competitive role, you will leverage your data and communication skillset to drive results in media operations, campaign execution and analysis, and strategic planning, ensuring alignment with client objectives and agency best practices. You will collaborate extensively with internal teams and may have opportunities for client-facing interactions.You'll work hard. There is a lot to learn in this position. We're looking for people who know how to go above and beyond to learn and put into action a broad variety of new concepts. This is not a 9-to-5 role during many weeks. What you’ll do<ul> <li>Move through training to develop, execute, and manage innovative, data-driven paid media strategies across various digital and traditional channels (e.g., social, display, video, programmatic, influencer).</li> <li>Own the end-to-end campaign lifecycle, including planning, setup, trafficking, QA, monitoring, optimization, and reporting.</li> <li>Work with teams on in-depth market research, competitive analysis, and audience segmentation to identify strategic opportunities and inform campaign development.</li> <li>Analyze campaign performance data to generate actionable insights and provide strategic recommendations for optimization and future campaigns.</li> <li>Manage campaign budgets effectively, ensuring optimal pacing, spend allocation, and achievement of KPIs.</li> <li>Collaborate closely with internal teams (e.g., creative, analytics, account management) to ensure integrated and impactful campaign execution.</li> <li>Develop the ability to prepare and present strategic recommendations, campaign performance reports, and insights to internal stakeholders and potentially clients.</li> <li>Stay at the forefront of emerging trends, tools, platforms, and best practices in digital media, advertising technology, and the gaming industry.</li> <li>Contribute to new business pitches and proposals as needed.</li> </ul>Please note this is an opportunity to join our media strategy and buying teams, not for creative strategy/execution.

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You will have opportunities to work on multiple layers of the technology stack, ranging from customer-focused user experience, greenfield middle-tier services, and intelligent data solutions. You excel in a highly collaborative, fast-paced, agile software development environment. You will learn and incorporate Russell IT standards, tooling, and practices while working to improve Russell’s software code quality, performance, and delivery.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Years of Experience</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">10+ years of Software Development experience required</li><li class="leading-relaxed">5+ years of experience in Financial Services such as Asset Management, Investment Banking, Capital Markets, Private Markets, or similar field required.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Qualifications</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Bachelor’s degree in computer science, Mathematics, Statistics, or related engineering field required.</li><li class="leading-relaxed">Experience with C#, .NET, ASP.NET Core (MVC + Web API), Entity Framework, SQL Server, JavaScript, Service-Oriented Architecture, Web APIs, Frontend frameworks is required.</li><li class="leading-relaxed">Strong understanding of asset management concepts.</li><li class="leading-relaxed">Demonstrated ability to communicate clearly and build trusted relationships with others.</li><li class="leading-relaxed">Excellent verbal and written communication skills, with the ability to effectively engage across all functions and levels of the organization independently.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Responsibilities</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Design and deliver maintainable, testable, and reusable production quality code in a corporate financial environment using Agile development practices</li><li class="leading-relaxed">Use technical expertise combined with business acumen to envision and implement solutions to strategic business challenges, thereby using technology to differentiate Russell Investments in the market.</li><li class="leading-relaxed">Work directly with business units to implement features in existing software as well as to build new prototypes and software solutions</li><li class="leading-relaxed">Optimize application performance and stability by anticipating, investigating, and resolving problems ahead of time</li><li class="leading-relaxed">Conceptualize and be able to articulate solutions to team members and clients</li><li class="leading-relaxed">Take responsibility for the analysis, design, coding, testing, debugging, and documentation of complex technical systems</li><li class="leading-relaxed">Consistently find and deliver new ways to develop and improve processes and technologies</li><li class="leading-relaxed">Act as a primary contact for users to address development questions and concerns</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Candidate Requirements</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience collaborating with multiple teams, including business unit teams, to deliver solutions through all aspects of the SDLC required</li><li class="leading-relaxed">High proficiency with full stack development skills including UI, web, middle-tier, and database required</li><li class="leading-relaxed">Act as a primary contact for users to address development questions and concerns</li><li class="leading-relaxed">Strong understanding of the Software Development Life Cycle (SDLC) and Agile methodologies required</li><li class="leading-relaxed">Proven ability to stay current with emerging technologies as well as with new applications of existing technologies through work experience, academics, or self-study required</li><li class="leading-relaxed">Experience with continuous integration and continuous delivery required</li><li class="leading-relaxed">SQL database schema design experience required</li><li class="leading-relaxed">Experience with Git version control preferred</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Core Values</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Strong interpersonal, oral, and written communication and collaboration skills with all levels of management</li><li class="leading-relaxed">Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines,</li><li class="leading-relaxed">Demonstrated proactive approach to problem-solving with strong judgment and decision-making capability.</li><li class="leading-relaxed">Highly resourceful and collaborative team-player, with the ability to also be independently effective and exude initiative and a sense of urgency.</li><li class="leading-relaxed">Exemplifies our customer-focused, action-oriented, results-driven culture.</li><li class="leading-relaxed">Forward looking thinker, who actively seeks opportunities, has a desire for continuous learning, and proposes solutions.</li><li class="leading-relaxed">Ability to act with discretion and maintain complete confidentiality.</li><li class="leading-relaxed">Dedicated to the firm’s values of non-negotiable integrity, valuing our people, exceeding client expectations, and embracing intellectual curiosity and rigor.</li></ul>

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Associate Media Strategist

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