Mindtickle

Director Demand Generation - Digital Marketing

Director Business Development

Associate - People Success

Technical Product Owner- II (Engineering Manager)

Senior Associate/Lead, Revenue Enablement

Senior Technical Program Manager [Services]

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The Head of Demand Generation at Mindtickle is a strategic growth leader responsible for driving pipeline and revenue through integrated, multi-channel demand generation programs. This role requires a data-driven approach, innovative thinking, and close collaboration with Sales, Business Development, Product Marketing, Field Marketing, and Customer Marketing teams. The ideal leader will embrace an AI-first mindset, leverage automation, iterative improvement, and deep field insights to continuously enhance Go-To-Market strategies. Key responsibilities include owning and scaling digital marketing strategy, building and executing targeted ABM campaigns, establishing comprehensive cross-channel integrated marketing plans, and fostering strong partnerships with Business Development and Field Marketing.

Senior Instructional Designer

<div>Role Overview:</div><div>The Head of Demand Generation at Mindtickle is a strategic growth leader responsible for driving pipeline and revenue through integrated, multi-channel demand generation programs. This role demands a data-driven approach, innovative thinking, and close collaboration with Sales, Business Development, Product Marketing, Field Marketing, and Customer Marketing teams. The ideal leader will embrace an AI-first mindset, leverage automation, iterative improvement, and deep field insights to continuously enhance GTM strategies.</div><div><br></div><div>Key Responsibilities:</div><div>1. Digital Marketing Leadership:</div><div>Own and scale the digital marketing strategy across web optimization, SEO, GEO-targeted campaigns, and paid performance marketing.</div><div>Understand and enhance Mindtickle’s brand trust graph across various platforms such as G2, Gartner Peer Insights, Sales Enablement societies, and AI forums.</div><div>Build and execute targeted campaigns to elevate Mindtickle’s trust ratings, driving stronger organic demand.</div><div>Continuously analyze and optimize digital channels to improve lead quality, volume, and cost efficiency.</div><div>Drive innovation and adopt new digital strategies leveraging AI-driven personalization and optimization tools.</div><div><br></div><div>2. Account-Based Marketing (ABM):</div><div>Develop and execute targeted ABM campaigns to drive pipeline acceleration in key strategic accounts.</div><div>Collaborate closely with Sales, Business Development, and Product Marketing to ensure alignment on target accounts, messaging, and objectives.</div><div>Utilize intent data and customer insights to personalize campaigns, enhancing engagement and conversion rates.</div><div><br></div><div>3. Integrated Marketing Strategy:</div><div>Establish and execute comprehensive, cross-channel integrated marketing plans to amplify Mindtickle’s brand and solution positioning.</div><div>Ensure seamless campaign coordination across digital, content syndication, events, outbound, partner channels, and PR to maintain consistent messaging and maximize impact.</div><div>Map and optimize the systematic buyer journey, integrating field insights into holistic marketing planning and execution.</div><div>Continuously optimize integrated campaigns based on data-driven insights and market feedback.</div><div>Strategically determine the appropriate balance between conferences, webinars, and account-specific or guerrilla marketing activities based on field insights.</div><div><br></div><div>4. Strong Partnership with Business Development:</div><div>Forge deep partnerships with the Sr. Director of Business Development to align outbound BDR initiatives with demand generation strategy.</div><div>Co-develop outreach strategies, ensuring tight integration between marketing-generated demand and BDR-led prospecting.</div><div>Drive regular communication, feedback loops, and joint performance analysis to improve pipeline velocity and lead-to-opportunity conversion.</div><div>Analyze call recordings from BDR and AE at various funnel stages to inform demand strategies, acting as the true "eyes and ears" for the field.</div><div><br></div><div>5. Collaboration with Field Marketing:</div><div>Act as strategic partner and thought leader for Field Marketing, providing high-level guidance and strategic oversight.</div><div>Leverage insights from field sales calls and feedback to strategically drive event selection, workshop creation, and targeted field activities.</div><div>Clearly distinguish between operational execution and strategic field marketing roles, emphasizing strategic guidance and insights for driving specific deals through the funnel.</div><div><br></div><div>6. Content and Creative Strategy:</div><div>Oversee the content creative function, ensuring tight integration with campaign teams to align content strategy closely with demand generation objectives.</div><div>Ensure content produced is strategically aligned, effective, and supports integrated marketing campaigns and overall pipeline objectives.</div><div><br></div><div>7. Customer Engagement and Existing Account Campaigns:</div><div>Develop targeted demand generation campaigns focused on existing accounts and re-engaging former customers to drive incremental pipeline.</div><div>Collaborate closely with dedicated Customer Marketing teams to differentiate between general customer engagement and targeted demand-focused initiatives.</div><div><br></div><div>8. Data-Driven Optimization and Reporting:</div><div>Establish robust measurement frameworks to track and report on campaign performance, pipeline contribution, conversion rates, and ROI.</div><div>Regularly communicate performance insights and optimization strategies to senior leadership and cross-functional stakeholders.</div><div>Proactively identify and rectify funnel inefficiencies using analytics, A/B testing, ongoing experimentation, and GTM engineering approaches.</div><div>Deeply analyze call recordings from BDR and AE at every funnel stage, iterating campaigns, messaging, and experiences based on real-time field insights.</div><div><br></div><div>9. Team Leadership &amp; Culture:</div><div>Lead, mentor, and build a high-performing demand generation team across digital marketing, ABM, marketing operations, and content specialists.</div><div>Foster a collaborative, innovative culture that encourages experimentation, data-driven decision-making, continuous learning, and AI-first mindset adoption.</div><div><br></div><div>10. Budget &amp; Resource Management:</div><div>Strategically allocate and manage the demand generation budget, optimizing spend across channels for maximum pipeline impact and ROI.</div><div>Continuously monitor and adjust resource allocation based on performance data and strategic priorities.</div><div><br></div><div>Qualifications and Skills:</div><div>10+ years of demand generation leadership experience in B2B SaaS.</div><div><br></div><div>Proven expertise in digital marketing strategies including SEO, paid media, and website optimization.</div><div><br></div><div>Deep experience in ABM strategy and execution.</div><div><br></div><div>Strong analytical skills with proficiency in marketing automation, CRM systems (e.g., Salesforce, HubSpot), and data analytics tools.</div><div><br></div><div>Exceptional collaboration skills, particularly with Sales, Business Development, Field Marketing, and Customer Marketing teams.</div><div><br></div><div>Demonstrated ability to lead and scale high-performing teams.</div><div><br></div><div>Strategic thinker with a track record of driving pipeline growth and revenue acceleration through innovative demand generation programs.</div><div><br></div><div>Strong orientation toward leveraging AI-driven automation and iterative GTM processes.</div>

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