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This role involves executing integrated marketing programs to engage target accounts and generate opportunities through various channels like workshops, events, digital campaigns, and targeted outreach. Key responsibilities include planning and executing ABM campaigns, managing activities such as executive workshops, webinars, personalized email campaigns, LinkedIn outreach, and small executive events. The role requires coordination of logistics, alignment with account priorities, and performance tracking to optimize activities.

Senior Business Analyst

<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Description</h3>**Campaign Manager - ABM**Role PurposeExecute integrated marketing programs that engage target accounts and create opportunities through workshops, events, digital campaigns, and targeted outreach.Key Responsibilities<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Plan and execute ABM campaigns and engagement programs across channels.</li><li class="leading-relaxed">Manage activities such as:</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">executive workshops</li><li class="leading-relaxed">targeted webinars</li><li class="leading-relaxed">personalized email campaigns</li><li class="leading-relaxed">LinkedIn and digital outreach</li><li class="leading-relaxed">small executive events or roundtables</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Coordinate campaign logistics, timelines, and execution.</li><li class="leading-relaxed">Work with sales and the ABM Lead to ensure campaigns align with account priorities.</li><li class="leading-relaxed">Track campaign engagement and optimize activities based on performance.</li></ul>Success Measures<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Account engagement levels</li><li class="leading-relaxed">Meetings and conversations generated</li><li class="leading-relaxed">Campaign contribution to pipeline</li></ul>Profile<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">2-4 years in B2B campaign marketing or demand generation</li><li class="leading-relaxed">Strong project management and execution skills</li><li class="leading-relaxed">Experience running multi-channel marketing programs</li></ul>Why NessWe know that people are our greatest asset. Our staff’s professionalism, innovation, teamwork, and dedication to excellence have helped us become one of the world’s leading technology companies. It is these qualities that are vital to our continued success. As a Ness employee, you will be working on products and platforms for some of the most innovative software companies in the world.You’ll gain knowledge working alongside other highly skilled professionals that will help accelerate your career progression.You’ll also benefit from an array of advantages like access to trainings and certifications, bonuses, and aids, socializing activities and attractive compensation.Not checking every single requirement?If this role sounds good to you, even if you don’t meet every single bullet point in the job description, we encourage you to apply anyway. For most of the candidates that applied, we found a role that was a very good fit with their skills.Let’s meet and you may just be the right candidate for one of our roles.At Ness Digital Engineering we are willing to build a work culture that is based on diversification, inclusion, and authenticity.

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