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We are looking for a Head of SEO, who will lead a team of SEO, overseeing both on-site and off-site SEO strategies to drive organic growth. You will be responsible for conducting in-depth market and keyword research, developing content plans, and setting measurable SEO goals. By using KPIs like organic traffic, search rankings, and click-through rates, you’ll evaluate the success of SEO campaigns and ensure strategies are executed on time and within budget. Additionally, you’ll optimize web content, paid search ads, and landing pages based on data-driven insights, while continuously reviewing and improving existing content to meet SEO best practices. As a Head of SEO you will lead and manage a team of SEO team leads and specialists, ensuring the successful execution of both on-site and off-site SEO strategies. You will be responsible for researching market trends and keywords to develop effective content strategies, as well as setting measurable SEO targets. You’ll drive the optimization of website content, ads, and landing pages, using insights from performance data to refine and enhance campaigns.

<h1 class="text-3xl md:text-4xl font-extrabold mt-6 mb-4 text-gray-900 tracking-tight">Head of SEO</h1>About the roleWe are looking for a Head of SEO, who will lead a team of SEO, overseeing both on-site and off-site SEO strategies to drive organic growth. You will be responsible for conducting in-depth market and keyword research, developing content plans, and setting measurable SEO goals. By using KPIs like organic traffic, search rankings, and click-through rates, you’ll evaluate the success of SEO campaigns and ensure strategies are executed on time and within budget. Additionally, you’ll optimize web content, paid search ads, and landing pages based on data-driven insights, while continuously reviewing and improving existing content to meet SEO best practices.What You’ll DoAs a Head of SEO you will lead and manage a team of SEO team leads and specialists, ensuring the successful execution of both on-site and off-site SEO strategies. You will be responsible for researching market trends and keywords to develop effective content strategies, as well as setting measurable SEO targets. You’ll drive the optimization of website content, ads, and landing pages, using insights from performance data to refine and enhance campaigns.Key Responsibilities<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Supervise a team of SEO managers and specialists and oversee the implementation of on-site and off-site SEO strategies.</li><li class="leading-relaxed">Conduct market and keyword research to develop content plans.</li><li class="leading-relaxed">Set SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, search engine visibility, and click-through rate.</li><li class="leading-relaxed">Devise Search Engine Marketing strategies and ensure they are executed within deadlines and don’t exceed our budget.</li><li class="leading-relaxed">Optimize web content, paid search ads, and landing pages using data collected from SEO analysis and research.</li><li class="leading-relaxed">Monitor and analyze ongoing SEO campaigns to identify problem areas and suggest ways for improvement.</li><li class="leading-relaxed">Review and optimize old content according to SEO best practices.</li></ul>Who You AreYou are a results-driven SEO leader with experience managing and mentoring teams to execute effective on-site and off-site strategies. You have a strong analytical mindset, with the ability to leverage market and keyword research to drive content development and achieve measurable SEO goals. You’re a strategic thinker who can optimize web content, paid search ads, and landing pages while continuously monitoring and improving campaign performance. You thrive in fast-paced environments and are passionate about using data to drive organic growth and improve overall SEO performance.What We’re Looking For<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">4+ years of experience working as a Head of SEO or a similar role</li><li class="leading-relaxed">Knowledge of the best on-site and off-site SEO practices</li><li class="leading-relaxed">Experience using the most popular website crawlers (ScreamingFrog, DeepCrawl, and Moz), SEO analysis tools (Ahrefs, Semrush, and SEOptimer), and web analytics software (WebTrends, UserTesting, and Google Analytics)</li><li class="leading-relaxed">Strong leadership and multitasking skills</li><li class="leading-relaxed">Excellent verbal and written communication skills</li><li class="leading-relaxed">Detail-oriented, analytical, organized</li><li class="leading-relaxed">Bachelor’s degree in Business, Marketing, or a related field</li></ul>Why Join<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Take ownership of a key vertical with real commercial impact</li><li class="leading-relaxed">Influence both product direction and revenue performance</li><li class="leading-relaxed">Work in a fast-moving, scale-up environment</li><li class="leading-relaxed">Partner with experienced teams across multiple business functions</li></ul>

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- This assessment gives us an idea of your C++ skills - Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

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Bizee, formerly Incfile, is transforming into an AI-powered operating system for entrepreneurs, having helped over 1 million businesses. They are seeking a Principal, SEO & GEO, a senior technical expert to ensure Bizee's discoverability and citation across all search surfaces, including Google organic, AI Mode, ChatGPT, and other generative AI platforms. This role focuses on technical SEO, Generative Engine Optimization, and CMS architecture, specifically for a migration to Statamic, aiming to build a unified brand entity and robust AI visibility framework.

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<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">About Bizee</h3>Bizee (formerly Incfile) has helped over 1 million entrepreneurs start and run their businesses. We’re transforming from a transaction-focused formation business to an AI-powered operating system for entrepreneurs.We champion the everyday entrepreneur. We believe in self-determination, grit, and earned success. No fluff, no jargon, no pretense. We work hard, ship fast, and let our products speak for themselves.We’re looking for an SEO & GEO technical expert who shares these values and wants to make Bizee the most discoverable, most-cited, and most-trusted business formation brand in both traditional search and the AI-powered search era.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What Makes Working Here Different</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">AI Search Is the Battleground: Google’s AI Mode already recommends our competitors by name. Bizee is absent. You’ll fix that and build the system to ensure it never happens again.</li><li class="leading-relaxed">CMS Migration at Scale: We’re migrating from Payload to Statamic. You’ll shape the content architecture, template strategy, and structured data layer from the ground up. Greenfield.</li><li class="leading-relaxed">High Agency, High Impact: You own technical SEO, GEO, and CMS architecture. You identify the levers. You write the specs. Engineering implements. Marketing partners on strategy.</li><li class="leading-relaxed">1M+ Customers as a Data Moat: We have the largest customer base in the category but the weakest AI visibility. The data advantage is there, and we want to unlock it.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">The Role</h3>As the Principal, SEO & GEO, you are the senior technical expert who ensures Bizee is findable, citable, and recommended across every surface where entrepreneurs search for help starting a business. That includes Google organic, Google AI Mode, AI Overviews, ChatGPT, Perplexity, Claude, and Gemini.This is not a "content marketing" role. You are a technically deep practitioner who understands how search engines crawl, index, and rank. How AI systems retrieve, evaluate, and cite. How CMS architecture decisions cascade into organic visibility outcomes. You write technical specifications that engineering teams implement. You partner with the Head of Marketing to shape SEO and GEO strategy. You make the entire search function smarter.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What You’ll Deliver</h3>Technical SEO & Generative Engine Optimization<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Schema Markup at Scale: Design and spec comprehensive JSON-LD schema (Organization, Service, Product, FAQ, Review, HowTo) across bizee.com. Author the technical specifications that Engineering implements.</li><li class="leading-relaxed">Brand Entity Consolidation: Resolve the Incfile-to-Bizee signal fragmentation. Audit and update every directory, review site, knowledge graph entry, and third-party reference. Build a unified brand entity that AI systems can confidently identify and cite.</li><li class="leading-relaxed">AI Visibility Framework: Build the measurement system for tracking Bizee’s citation rate, share of voice, and recommendation frequency across Google AI Mode, ChatGPT, Perplexity, Claude, and Gemini. Define KPIs where no industry benchmarks exist yet.</li><li class="leading-relaxed">Vertical Content Architecture: Partner with Marketing to create data-rich landing pages for high-value niches: LLC for AI startups, e-commerce, freelancers, content creators, real estate investors. Each page gives AI systems a specific, extractable reason to recommend Bizee.</li><li class="leading-relaxed">Competitive Intelligence: Systematically track how ZenBusiness, LegalZoom, Stripe Atlas, and Northwest show up in AI answers. Identify gaps. Exploit them.</li></ul>CMS Architecture & Statamic<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Content Architecture Design: Define the information architecture within Statamic: collections, taxonomies, navigation structures, and content models optimized for both user experience and search engine crawlability.</li><li class="leading-relaxed">SEO-Optimized Templating: Spec Statamic Antlers templates with proper heading hierarchy, semantic HTML, internal linking structures, canonical tags, hreflang (if applicable), and meta tag management. Ensure every template renders content that search engines and AI systems can parse cleanly.</li><li class="leading-relaxed">Structured Data Integration: Build the pattern for embedding JSON-LD schema directly into Statamic templates. Create reusable field sets and blueprints so content authors automatically generate properly structured data without manual intervention.</li><li class="leading-relaxed">URL Architecture & Routing: Design the URL structure, slug conventions, and routing rules within Statamic to maximize crawl efficiency, preserve link equity from the Payload migration, and eliminate duplicate content issues.</li><li class="leading-relaxed">Site Performance & Core Web Vitals: Partner with Engineering to ensure Statamic’s flat-file/Eloquent architecture delivers fast page loads. Spec caching strategies, image optimization pipelines, and lazy-loading patterns that meet Core Web Vitals thresholds.</li><li class="leading-relaxed">Migration Integrity: Own the SEO dimension of the Payload-to-Statamic migration. Build and maintain the redirect map. Validate that every indexed URL either persists or redirects correctly. Monitor organic traffic and ranking impacts post-migration and respond quickly to any drops.</li><li class="leading-relaxed">Content Workflow & Governance: Define publishing workflows within Statamic that enforce SEO standards: required fields for meta titles, meta descriptions, alt text, and structured data. Make it easy for content authors to do the right thing by default.</li><li class="leading-relaxed">Multi-Environment Strategy: Spec the content sync and deployment pipeline across Statamic environments (local, staging, production) to ensure SEO-critical changes are tested before going live.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Requirements</h3><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What We’re Looking For</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Technical SEO Mastery: You’ve done enterprise-scale technical SEO. Schema markup, crawl optimization, site architecture, Core Web Vitals, redirect strategies, migration planning. You’ve done it hands-on, not just advised on it.</li><li class="leading-relaxed">GEO Fluency: You understand how LLMs retrieve, summarize, and rank information. You can explain why Google AI Mode doesn’t simply mirror the top 10 organic results. You know what entity clarity, citation trust, and content extractability mean at a mechanistic level.</li><li class="leading-relaxed">CMS Architecture Experience: You’ve shaped content architecture in a modern headless or flat-file CMS (Statamic strongly preferred; Craft, Contentful, or similar accepted). You understand how CMS decisions cascade into SEO outcomes.</li><li class="leading-relaxed">Technical Specification Chops: You write specs that engineers can implement without follow-up questions. JSON-LD schemas, template requirements, redirect maps, URL conventions. Precise, clear, actionable.</li><li class="leading-relaxed">Cross-Functional Influence: No direct reports. Your impact comes through the quality of your thinking and your ability to earn trust with Engineering peers, Marketing partners, and executive stakeholders.</li><li class="leading-relaxed">Measurement Instincts: You’ve built KPI frameworks for emerging channels where benchmarks didn’t exist. You’re comfortable defining "good" when nobody else has figured it out yet.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What Will Make You Stand Out</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">You’ve led an SEO-critical CMS migration (especially to Statamic or a similar flat-file/Laravel-based CMS) and can show before/after organic impact data.</li><li class="leading-relaxed">You’ve navigated a brand rebrand/rename and successfully reconsolidated search equity and entity signals.</li><li class="leading-relaxed">You have hands-on experience with AI visibility tracking tools (Semrush AI Visibility Analytics, Ahrefs, or equivalent) and can show how you used them to shift outcomes.</li><li class="leading-relaxed">You’ve built structured data systems that are self-sustaining: content authors create properly schema-marked content without needing to understand schema.org.</li><li class="leading-relaxed">You can demonstrate a measurable instance where your GEO work resulted in a brand being cited in AI-generated answers.</li><li class="leading-relaxed">You’ve worked in competitive B2C marketplaces where "best of" comparison content and affiliate/review sites dominate the SERP landscape.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What We Don’t Care About</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Prestigious company names on your resume.</li><li class="leading-relaxed">Formal degrees (show us your impact and technical depth).</li><li class="leading-relaxed">Years of experience as a number (show us the complexity of problems you’ve solved).</li><li class="leading-relaxed">Polished “corporate” personas (we want authentic, high-output experts who push back when they’re right).</li></ul>

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

Data Structures and Algorithms

Let's assess your Programming Patterns! ????- This assessment gives us an idea of your code architecture skills- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.

Programming Patterns

Let's assess your OOPs skills! ????- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills- Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc.

Object Oriented Programming

Let's assess your Unity Skills ????- This assessment gives us an idea of your Unity fundamentals- Companies you can apply for after taking this assessment: Godspeed games, Salvation Games, nCore Games, etc.

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