Reddit

Social Media Manager

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Reddit is seeking a Social Media Manager to scale its organic social program and amplify Reddit’s voice across platforms like TikTok, Instagram, X, Threads, and LinkedIn. This role involves shaping social media strategy, creating highly shareable content from Reddit trends, engaging with followers, and continuously experimenting to drive growth and positive perception for the brand. The manager will report to the Exec & Digital Comms Lead and act as Reddit's day-to-day voice on social media.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit <a href="http://www.redditinc.com/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">www.redditinc.com</a>.Reddit’s Communications team shapes our narrative within the company and around the world. We work across corporate, policy and safety, consumer, product, social, and trade communications to keep employees and external audiences informed and engaged. We’re hiring a Social Media Manager to scale our organic social program and amplify Reddit’s voice to current and potential users.You will serve as Reddit’s day-to-day voice and act as the primary operator for our flagship @Reddit handles across TikTok, Instagram, X, Threads, and LinkedIn. You’ll report to our Exec & Digital Comms Lead and serve as a thought partner in shaping our overarching social media strategy.In this position, you’ll have a pulse on the most important and interesting trends across Reddit and other platforms, and translate these moments into highly shareable social media content for our brand. You’ll mine for interesting moments across Reddit, create content seen by millions worldwide, and engage directly with our followers. You’ll take calculated risks and treat social content as a product, continuously experimenting, measuring, and learning. Some flexibility during off-hours for real-time cultural moments is expected.An ideal candidate is a seasoned, editorial-minded, social media and online community manager who is an Internet culture connoisseur. You have a deep understanding of the nuances between social media platforms and a sixth sense of what our followers on each channel want to see and care about. In addition to these traits, you have excellent communication skills, a great sense of humor, and think about content from both a strategic and creative perspective.This is an exciting time for Reddit. We’re growing quickly, innovating daily, and aggressively pursuing our mission to empower communities and make their knowledge accessible to everyone in the world. This Social Media Manager will amplify the best of Reddit’s content, conversations, and communities to millions of potential new users and shape our global perception.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Key Responsibilities</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Build on Reddit’s organic social media strategy aligned with current business objectives.</li><li class="leading-relaxed">Manage and develop our social media editorial calendar, working closely with cross-functional teams on upcoming programs we can support.</li><li class="leading-relaxed">Directly create content for our channels and partner with our Creative team on more advanced content ideas.</li><li class="leading-relaxed">Ensure our content strategy meets our ambitious growth goals without compromising creative integrity.</li><li class="leading-relaxed">Keep your finger on the pulse of key events across the news and other social platforms, make real-time recommendations for our social media channels based on trending topics.</li><li class="leading-relaxed">Mine Reddit for amazing moments that should be shared with our off-platform followers and generate supporting content that complements our strategy.</li><li class="leading-relaxed">Monitor mentions of Reddit across our social media channels, identify overarching trends or issues, and escalate to relevant internal teams.</li><li class="leading-relaxed">Manage our growing social media communities, ensuring we are fostering quality engagement and positive relations with our followers.</li><li class="leading-relaxed">Measure, analyze, and improve content performance on a range of metrics to ensure we’re building best-in-class content experiences that perform well and delight our followers.</li><li class="leading-relaxed">Proactively search for (and develop) unique opportunities for creative, Reddit-y engagements across our social media channels.</li><li class="leading-relaxed">Partner with internal teams, including Consumer Marketing, Product Marketing, Experience, and Community, to provide strategic social media guidance and support for relevant programs and campaigns.</li><li class="leading-relaxed">Advise our international social media teams on strategy, processes, and best practices.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Qualifications:</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Bachelor’s degree in Marketing, Communications, Journalism, or related field</li><li class="leading-relaxed">Proven experience managing social media accounts and editorial best practices for household brand names</li><li class="leading-relaxed">7+ years of related work experience (social media, community management, editorial content)</li><li class="leading-relaxed">Business-oriented with the ability to understand marketing data</li><li class="leading-relaxed">A sharp editorial instinct and the ability to capture Reddit’s tone in short-form content</li><li class="leading-relaxed">Precise, typo-free, and creative communication skills, both in person and in writing</li><li class="leading-relaxed">Comfort with basic image editing and graphic design (Canva experience a plus)</li><li class="leading-relaxed">You are passionate about great storytelling, sophisticated business analysis, and are a stickler for top-tier editorial standards and quality prose</li><li class="leading-relaxed">You are intellectually curious and display excellent taste and judgment</li><li class="leading-relaxed">Familiarity with and enthusiasm for Reddit’s never-ending rabbit hole of communities</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Pay Transparency:</h2>This job posting may span more than one career level.In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit <a href="https://www.redditinc.com/careers/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">https://www.redditinc.com/careers/</a>.To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.The base pay range for this position is:$154,000 - $252,300 USDIn select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our <a href="https://redditinc.com/policies/candidate-privacy-policy" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Candidate Privacy Policy for Potential Employees and Contractors</a>.Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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Social Media Manager

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