We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing wellanddoing good – you've come to the right place.

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Salesforce is the #1 AI CRM, where humans with agents drive customer success together. This position supports digital marketing initiatives like new lead acquisition via digital ads and organic search, and improving lead acquisition rates through website optimization. The role involves executing and analyzing a wide range of digital marketing measures, providing insights and improvement proposals, and contributing to overall marketing efforts by sharing performance with stakeholders.

Industries Product Marketing Manager

Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.*This position is for individuals with a disability certificate.MissionSalesforce is a global leader in supporting companies to evolve into Agentic Enterprises through digital transformation, with an integrated platform centered on data, AI, and CRM. Our mission is to partner with our customers to transform their operations through human-AI collaboration, maximizing the experience value for both employees and customers.About this positionIn this position, you will contribute to building the foundation for companies to take their first step towards becoming Agentic Enterprises, by supporting digital marketing initiatives such as new lead acquisition starting from digital advertising and organic search, and improving lead acquisition rates through website optimization.As a member of the digital marketing team, you will be expected to support the execution of a wide range of digital marketing measures, including advertising, SEO, and website optimization for lead acquisition, and perform performance analysis of each measure. Based on this, you will provide insights and improvement proposals to achieve higher effectiveness. You will also contribute broadly to overall marketing by sharing performance with related stakeholders such as campaign product marketing.Main Job ResponsibilitiesManagement and execution support for digital advertising, SEO, and web optimization measures:You will provide operational execution support (entry, settings, CMS updates, progress management assistance) for various digital marketing measures planned by members responsible for digital advertising, SEO, and web optimization.Examples:<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Aggregation and summarization of information on high-performing creatives (banners) in display advertising measures.</li><li class="leading-relaxed">Support for keyword management and registration to analysis tools when creating new SEO articles.</li><li class="leading-relaxed">Production work for SEO-purpose article content and blog posts using Web CMS.</li><li class="leading-relaxed">Understanding lead acquisition forms created at the request of each stakeholder and sharing information with digital advertising/SEO managers and their respective partner companies.</li><li class="leading-relaxed">Understanding the overall schedule of web improvement projects and supporting progress management.</li></ul>Performance analysis of digital marketing measures:In cooperation with the web analytics manager belonging to the Marketing Operations Team and SEM, SEO, and web optimization managers, you will support the aggregation, visualization, and initial analysis of each digital marketing measure on a per-measure basis (insight extraction will be done in collaboration with senior members).Examples:<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Support for extracting insights by cross-referencing analysis data provided by digital advertising and SEO partners and performance data available internally.</li><li class="leading-relaxed">Support for cross-sectional analysis of keywords and article performance in SEO measures.</li><li class="leading-relaxed">Aggregation of post-implementation performance analysis for web optimization measures such as A/B tests and internal link adjustments.</li></ul>Experience and Appeal gained in this position<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Business experience in B2B digital marketing: As the #1 CRM provider in the world, Salesforce actively develops digital marketing in the B2B domain, allowing you to gain a wide range of digital marketing knowledge and skills related to digital advertising, SEO, and web optimization through work experience.</li><li class="leading-relaxed">Utilization of cutting-edge analysis tools: You can hone your data analysis skills using industry-leading tools such as Google Analytics 4 (GA4), SEMRush, and Tableau.</li><li class="leading-relaxed">Global environment: You will have opportunities to collaborate with overseas team members, gaining experience working in a global environment.</li></ul>Required Skills/RequirementsTechnical Skills/Experience<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience in website operation/production, creating or updating pages using Web CMS or direct HTML editing</li></ul>OR<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience in digital advertising such as SEM/Display or SEO improvement measures</li></ul>(2+ years for each)<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience in performing performance analysis using Google Analytics or other digital marketing analysis tools (2+ years)</li></ul>This can include performance analysis of digital advertising or SEO performance, not limited to websites.<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience in data aggregation and processing using functions in Excel or Google Sheets.</li><li class="leading-relaxed">Tag setting/measurement environment operation support (basic operation of GA4/ad management screen).</li></ul>Project Management & Soft Skills<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience in managing or assisting in the management of multiple parallel digital marketing projects.</li><li class="leading-relaxed">Curiosity to learn the latest information and proactiveness to propose new methods in the fast-changing digital marketing field.</li><li class="leading-relaxed">Ability to communicate appropriately and smoothly with internal and external stakeholders (team members, requesters, external partners, etc.).</li></ul>Welcome Skills/Experience<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience using image editing tools like Photoshop for resizing, compressing images, or creating banners.</li><li class="leading-relaxed">Experience in B2B marketing (especially for enterprises).</li><li class="leading-relaxed">Experience in conducting A/B tests in digital marketing (web or digital ads).</li><li class="leading-relaxed">Experience updating simple dashboards in BI/performance analysis tools like Tableau.</li><li class="leading-relaxed">Basic knowledge of website UI/UX design.</li><li class="leading-relaxed">English communication skills or experience collaborating with global teams.</li></ul>If you require reasonable accommodation for the selection process, please notify us at this email address: pwd@salesforce.comUnleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this <a href="https://careers.mail.salesforce.com/accommodations-request-form" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Accommodations Request Form</a>.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. <a href="https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Know your rights: workplace discrimination is illegal.</a> Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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We are hiring a Game Lead to join our Helsinki-based Futureplay studio. This role involves leading the design, vision, and strategy for Merge Gardens, one of the market's most successful merge games. The Game Lead will collaborate with cross-functional teams to refine the game's roadmap, drive ownership, and achieve ambitious goals. This position is ideal for experienced game developers passionate about game design and product management, with a proven track record in growing live games.

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We are hiring a Game Lead to join our Helsinki-based Futureplay studio!We are looking for a highly experienced game developer to lead the design, vision and strategy behind one of the most successful merge games in the market: Merge Gardens. In this role, you will work closely together with cross-functional peers to refine the game’s roadmap, vision and drive ownership across the development team to reach ambitious goals.If you are passionate about game design and product management, with a track record of driving successful growth for live games, this is the job for you!<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Responsibilities</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lead the design, vision and strategy behind Merge Gardens</li><li class="leading-relaxed">Lead, mentor and support the design team</li><li class="leading-relaxed">Work with the Game Operations Lead, Product Lead, and others to facilitate, create, and drive the roadmap for Merge Gardens.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What we expect</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">5+ years of overall experience in game development, along with experience in a leadership or senior role such as game lead, senior/principal designer, product owner or similar role.</li><li class="leading-relaxed">Track record of combining strong game design and liveops expertise to deliver success in F2P mobile games.</li><li class="leading-relaxed">Deep understanding of metrics and mechanics of free-to-play games</li><li class="leading-relaxed">Excellent communication and teamwork skills across disciplines</li><li class="leading-relaxed">Knowledge of mobile gaming trends and the market</li><li class="leading-relaxed">Passion for building games with longevity and strong player engagement.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Desired</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Proven ability to craft an actionable design vision and effectively guide teams in its execution</li><li class="leading-relaxed">People leadership and management experience, with the ability to inspire and align cross-functional teams</li><li class="leading-relaxed">Passion for casual games ie. merge or match3</li><li class="leading-relaxed">Experience with AI tools for game development</li><li class="leading-relaxed">Hands-on experience with Unity</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What we offer</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">True ownership and responsibility in one of the best game companies in Finland</li><li class="leading-relaxed">Competitive salary and benefits, flexible working hours</li><li class="leading-relaxed">Great working conditions in an exciting and agile environment</li><li class="leading-relaxed">Space to grow and learn</li><li class="leading-relaxed">Helsinki area-based role with relocation support</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">About Futureplay</h2>Futureplay was founded in 2015 by a team of five Finnish game industry veterans who shared a vision to transform the way mobile games are played around the world. In the years since, we have released seven titles that have been played by over 120 million people worldwide, and expanded our team to more than 70 people.At Futureplay, we are committed to creating an inclusive working environment and providing the same opportunities for everyone. We value people with diverse backgrounds, experiences and ideas, so even if you feel like you don't meet all the requirements listed here but feel that you have the potential, we encourage you to apply! We carefully review each and every application and would really love to hear from you!<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Ready to apply?</h3>Send CV<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Don't see the position that's right for you?</h3>Sign up for job alerts to get notified of new vacancies that match your preferences.Subscribe

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

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