Founded in London and Tel Aviv in 2015, we’ve grown to a united global team of more than 1000+ employees. No matter where we are in the world, we operate as one team and work together to shape the future of application security. We take immense pride in the diversity of our people, cultures, and experiences. Every team member at Snyk contributes to our vision for a more secure digital world. By combining developer-first tooling and deep cybersecurity intelligence, we deliver solutions that help any developer build securely without slowing down productivity.

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As Director, Demand Marketing at Snyk, you will lead a team to drive awareness, acquire leads and free users, and convert visitors into active prospects. You will challenge traditional growth tactics, partnering with various marketing, product, and operations teams to meet Snyk's business priorities. This role involves defining team goals, coaching members, communicating successes, and leveraging data to achieve KPIs. You will manage digital marketing avenues, including programmatic advertising and on-site lifecycle tools, and play a key role in utilizing AI for operational excellence.

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud.Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking.It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Our Opportunity:</h2>As a Director, Demand Marketing at Snyk you will lead a team focused on driving awareness, leads & free user acquisition and the conversion of curious visitors into active prospects. You will challenge stale best practices in favor of highly effective growth tactics and partner closely with every marketing department, product leader, and operations function to meet Snyk's business priorities.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">You’ll Spend Your Time:</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Defining team goals and priorities in collaboration with organization leadership.</li><li class="leading-relaxed">Leading an exceptional team and defining progress plans and coach team members to success in accomplishing personal and professional goals.</li><li class="leading-relaxed">Communicating the team's successes across the organization and negotiating with other team leaders to create cross-functional working opportunities.</li><li class="leading-relaxed">Responsible for core team KPIs and coaches team members to leverage data effectively in their roles.</li><li class="leading-relaxed">Leading and inspiring a high performing team managing various avenues of digital marketing including programmatic advertising, publishers, on-site lifecycle tools including chat, as well off-site nurture.</li><li class="leading-relaxed">Playing a key part in establishing how the team utilise and roll out AI tools to increase and improve operational excellence</li><li class="leading-relaxed">Managing the development of strategic, multi-prong digital plans to support all key initiatives, product-led free user acquisition, and lead engagement across markets and audiences.</li><li class="leading-relaxed">Closely and directly collaborating with product, core demand, regional, web, content, design, legal, procurement teams.</li><li class="leading-relaxed">Pushing the boundaries of our digital machine and establishing a culture of testing and experimentation to accelerate engagement, acquisition and conversion targets.</li><li class="leading-relaxed">Forecasting, budgeting, measuring, and reporting on the impact of digital initiatives, while continuously optimizing ROI.</li><li class="leading-relaxed">Driving cross-functional innovation in Snyk’s approach to content development, user journey experiences, and creative digital presence.</li><li class="leading-relaxed">Working closely with Revenue Operations to advance lead operations, privacy & compliance best practices.</li><li class="leading-relaxed">Building story-telling, reporting dashboards, and ensuring attribution evolves with the business.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What You’ll Need:</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">10 + years of experience with B2B digital & omni-channel marketing - including programmatic advertising including search, social, ABM advertising, media buying, negotiating, and procurement.</li><li class="leading-relaxed">Experience, managing and mentoring team members for improvement in Marketing disciplines.</li><li class="leading-relaxed">A growth mindset amongst their direct reports (i.e. data-driven, performance focused and curious) and across the organization.</li><li class="leading-relaxed">Strong experience presenting the team's progress and wins to peers and executives in their organization.</li><li class="leading-relaxed">Ability to build trust with leaders and peers across the Marketing, Product, and Sales groups.</li><li class="leading-relaxed">Proactively identifies challenges and collaborates with other leaders to influence and evolve.</li><li class="leading-relaxed">Proven experience with project management & roadmap development for strategic marketing teams.</li><li class="leading-relaxed">The ability to balance strategic, long-term thinking with a move-fast, impact-orient execution.</li><li class="leading-relaxed">A continuous passion for learning, and creative problem solving, with specific focus on marketing tech innovation. An understanding of the fundamentals of user journey mapping, web design and development.</li><li class="leading-relaxed">MarTech experience with Marketo, ChatBots (i.e. Intercom), Salesforce, Looker or similar BI tools, GA4 - as well as vendor / agency management.</li><li class="leading-relaxed">Ideally some prior success in a cybersecurity or developer marketing organization.</li></ul>#LI-TF1We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">About Snyk</h2>Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Benefits & Programs</h3>Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development</li><li class="leading-relaxed">Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers</li><li class="leading-relaxed">Health benefits, employee assistance plans, and annual wellness allowance</li><li class="leading-relaxed">Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances</li></ul>

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