Sporty

INT Retention Lead

Talent Acquisition Specialist - BR

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Sporty is seeking a Retention Lead to drive customer loyalty and engagement in a fast-paced, data-driven environment. This role involves owning and executing end-to-end retention strategies across key products and markets, designing lifecycle campaigns, managing player segmentation, and collaborating cross-functionally with product, data, and marketing teams. The lead will monitor KPIs, conduct competitive analysis, and optimize results to boost customer lifetime value and deepen user engagement.

Backend Engineering Team Lead - Weekend Shifts

<p class="my-4 text-gray-700 leading-relaxed">Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.</p><p class="my-4 text-gray-700 leading-relaxed">Sporty is expanding and we're building the world's go to platform for everyday entertainment.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">About the role</h3><p class="my-4 text-gray-700 leading-relaxed">Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.</p><p class="my-4 text-gray-700 leading-relaxed">As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement. You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What you'll be doing</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Own and execute the end-to-end retention strategy across key products and markets</li><li class="leading-relaxed">Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift</li><li class="leading-relaxed">Build and manage player segmentation for targeted, data-led communications</li><li class="leading-relaxed">Collaborate with Product and Data to experiment with incentives, nudges, and triggers</li><li class="leading-relaxed">Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise bases and results</li><li class="leading-relaxed">Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance</li><li class="leading-relaxed">Act as the primary point of contact for retention - with the potential to grow the function as impact scales</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What you'll bring</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Degree-qualified in Marketing, Business, or a related field</li><li class="leading-relaxed">Minimum 2+ years’ experience in a Retention Lead/Management role</li><li class="leading-relaxed">At least 2+ years’ experience in the Online Gaming industry is essential</li><li class="leading-relaxed">Excellent written and verbal communication skills in English</li><li class="leading-relaxed">Strong analytical mindset with a performance-driven approach to marketing</li><li class="leading-relaxed">Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus)</li><li class="leading-relaxed">Proven people management skills with the ability to inspire and grow a team</li><li class="leading-relaxed">Highly organised, proactive, and adaptable in a fast-moving environment</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What’s In It For You</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">📍 Sporty is a remote first company in pursuit of sustainability</li><li class="leading-relaxed">💰 A competitive salary + individual performance based bonuses every quarter</li><li class="leading-relaxed">🌴 28 days paid annual leave</li><li class="leading-relaxed">⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this</li><li class="leading-relaxed">📝 Referral bonuses & flash bonuses</li><li class="leading-relaxed">💻 Top of the line equipment</li><li class="leading-relaxed">🌍 Annual company retreats to provide great internal networking opportunities</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Personalised Support</h3><p class="my-4 text-gray-700 leading-relaxed">We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Your Move</h3><p class="my-4 text-gray-700 leading-relaxed">If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.</p><p class="my-4 text-gray-700 leading-relaxed">If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.</p>

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