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Senior Product Marketing Manager, SIEM and Analytics

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This Senior Product Marketing Manager role focuses on SIEM and Analytics, reporting to the Senior Director of Product Marketing. It involves thought leadership, strategic planning, and tactical execution of content development, sales enablement, and customer engagement for Security and IT Operations personas. The successful candidate will possess deep expertise in SIEM, Security Operations, and analytics technologies, leveraging this to establish credibility and drive go-to-market strategies. The role requires leading cross-functional collaboration to define product positioning and messaging frameworks, aiming to capture mindshare and achieve measurable business outcomes.

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Senior Product Marketing Manager, SIEM and AnalyticsReporting to the Senior Director of Product Marketing, this role will provide thought leadership, strategic planning, and tactical execution of content development, sales enablement, and customer engagement across Security and IT Operations personas. The successful candidate will bring deep expertise in SIEM, Security Operations, and analytics technologies—including observability, log analytics, data exploration tools, and data lakehouse platforms. They will leverage this expertise to quickly establish credibility with our sales force, customers, and prospects as a subject matter expert.This senior leadership role will drive strategic content development, sales enablement, and customer engagement initiatives. The ideal candidate will possess deep expertise in buyer psychology and purchase patterns across security and IT operations markets, using this knowledge to shape product strategy and go-to-market execution. Leading cross-functional collaboration with product management, demand generation, content, and marketing teams, this role will define and execute product positioning and messaging frameworks that capture both executive and practitioner mindshare while driving measurable business outcomes.<h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Responsibilities</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Develop comprehensive go-to-market plans by engaging and collaborating with Product Management, Engineering, Sales, and other marketing teams to communicate the value of Sumo Logic's SIEM platform and analytics capabilities.</li><li class="leading-relaxed">Design and develop technical and non-technical sales and marketing collateral, including presentations, blogs, solution briefs, technical white papers, videos, and field training courses focused on security operations, threat detection, incident response, and analytics use cases.</li><li class="leading-relaxed">Deliver enablement to Sales, Sales Engineering, and Partner teams on SIEM positioning, competitive differentiation, and analytics platform capabilities. Equip teams to effectively communicate the value of new features and capabilities in the context of each customer's existing usage patterns and evolving requirements.</li><li class="leading-relaxed">Manage relationships with industry analysts in the security and analytics spaces, including preparing briefing materials, participating in inquiries, responding to report drafts, and coordinating internal resources for analyst evaluations and reports.</li><li class="leading-relaxed">Participate in integrated marketing campaigns by providing subject matter expertise, messaging, collateral, and sales-enablement support for SIEM and analytics solutions.</li><li class="leading-relaxed">Manage and coordinate marketing launch strategy for new SIEM features, security capabilities, and analytics platform enhancements.</li><li class="leading-relaxed">Working with the Competitive Intelligence team, assists in developing competitive assessments and creative collateral to position Sumo Logic uniquely in the minds of security and IT operations practitioners.</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Required Qualifications and Skills</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Minimum 5-7 years of experience in Product Marketing, Partner Marketing, Sales Engineering, or technical marketing roles with complex SaaS offerings geared towards Security Operations and IT Operations.</li><li class="leading-relaxed">In-depth industry experience and working knowledge of SIEM, Security Operations, and at least one analytics domain (observability, log analytics, or data lakehouse platforms).</li><li class="leading-relaxed">Exceptional written and oral communication skills to evangelize how Sumo Logic excels at SIEM and analytics offerings for security and IT operations personas both internally and externally.</li><li class="leading-relaxed">Technical subject matter expertise to independently develop webinars, videos, technical collateral, ROI/value-oriented assessments, and security-focused content.</li><li class="leading-relaxed">Highly collaborative work style to learn from others and build upon their ideas.</li><li class="leading-relaxed">Passion for driving product innovation and effectively communicating cross-functionally within Product Development, Engineering, Marketing, and Sales.</li></ul>The expected annual base salary range for this position is $165,000 - $193,000. Compensation varies based on a variety of factors which include (but aren’t limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.Must be authorized to work in the United States at time of hire and for duration of employment. At this time, we are not able to offer nonimmigrant visa sponsorship for this position.

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The CRM Coordinator is a key member of the direct-to-consumer (DTC) team at Funko, responsible for executing CRM programs for Funko.com or Loungefly.com. This role specializes in email marketing but also supports SMS and App initiatives. The coordinator will manage CRM campaigns in Klaviyo, maintain the email editorial calendar, handle campaign workflows in Jira/Asana, and ensure all marketing communications are accurate, on-brand, and compliant with industry standards. They will collaborate with various internal teams to support segmentation, personalization, A/B testing, and loyalty programs, reporting to the Sr. Manager of Retention Marketing.

Thank you for considering a career with Funko! We appreciate your interest in joining our vibrant community. Here, we celebrate creativity, passion, and the joy of fandom. Whether you’re looking to unleash your potential in a dynamic role or collaborate with fellow enthusiasts, we’re excited to explore the possibilities together. Your journey to bringing joy to fans starts here!

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<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Description</h3>Funko OverviewWelcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.But what does Funko do?Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of lenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.As a member of the direct-to-consumer (DTC) team, the CRM Coordinator role is responsible for CRM program execution supporting Funko.com or Loungefly.com, as well as sub programs. This role is responsible for the specialization of email marketing but also supports SMS and App efforts under the Mobile Marketing Specialist.We are looking for an organized and detail-oriented individual who can work successfully with stakeholders across our DTC, Marketing, Licensing and Creative teams while owning their day-to-day execution with autonomy. The CRM Coordinator reports into the Sr. Manager of Retention Marketing and ensures all marketing communications are executed efficiently, accurately and on-brand.What You’ll Do<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Execute CRM campaigns in Klaviyo, including newsletters, campaign emails, exclusive drops and more</li><li class="leading-relaxed">Support app notifications, in-app messages and SMS campaigns as needed</li><li class="leading-relaxed">Maintain and track the email editorial calendar across brands</li><li class="leading-relaxed">Manage campaign tickets and workflows for upcoming campaigns in Jira and/or Asana Project Management Software</li><li class="leading-relaxed">Proofread and QA marketing messages for clarity, grammar, spelling and link accuracy</li><li class="leading-relaxed">Ensure marketing messages follow industry policies, ADA compliance, CAN-SPAM and industry best practices</li><li class="leading-relaxed">Partner with CRM, Creative and Analytics teams to support segmentation, personalization and dynamic content strategies</li><li class="leading-relaxed">Assist in executing A/B Testing strategies</li><li class="leading-relaxed">Collaboration with global counterparts as well as US stakeholders to ensure consistency across brands</li><li class="leading-relaxed">Support Loyalty program, helping to execute CRM campaigns and ad hoc program operations</li></ul>What You’ll Bring<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Hands-on experience executing campaigns within an ESP (Klaviyo Preferred)</li><li class="leading-relaxed">Basic understanding of testing frameworks, email analysis, and performance reporting</li><li class="leading-relaxed">Keen eye to preserve integrity of the Funko brand and messaging throughout the entire campaign development process</li><li class="leading-relaxed">Excellent written and verbal communication skills</li><li class="leading-relaxed">Strong organization and problem-solving skills</li><li class="leading-relaxed">Ability to learn quickly, manage multiple priorities, and deliver results in a fast-paced environment</li><li class="leading-relaxed">Comfort in communicating with multiple individuals within the business and collaborating with multiple departments</li><li class="leading-relaxed">Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.)</li><li class="leading-relaxed">Experience with HTML and CSS a plus</li><li class="leading-relaxed">Experience with Salesforce Marketing Cloud required</li><li class="leading-relaxed">Experience Google Analytics, Jira Project Management Software, Asana project management software or Adobe Creative Cloud a plus</li></ul>Salary InformationThe base salary range for this position in the selected city is $27.40 – 34.61 hourly.​Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.What Funko OffersFunko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.Work EnvironmentThe noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.This position is based in Everett, WA.WHAT FUNKO OFFERSFunko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

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