Thatgamecompany

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thatgamecompany is seeking a Social Media Manager to lead and execute the social media strategy for Sky: Children of the Light and the company's global channels. This role focuses on driving growth and experimentation on TikTok, managing day-to-day operations, and long-term strategy across platforms. The manager will create engaging content, analyze performance, and collaborate with brand, creative, and community teams to ensure alignment and impact across global audiences.

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Social Media ManagerLocation--------Remote - USEmployment Type---------------Full timeLocation Type-------------RemoteDepartment----------MarketingSocial Media ManagerRemote US & CanadaAbout the RoleWe’re looking for a Social Media Manager to lead and execute the social media strategy for Sky: Children of the Light and thatgamecompany’s global social media channels. This role is ideal for someone who understands how to blend internet culture with thoughtful brand storytelling, creating content that feels native to platforms while staying true to Sky’s values and voice.You’ll own the day-to-day management and long-term strategy across platforms, with a primary focus on driving growth and experimentation on TikTok. This role partners closely with brand, creative, creator, and regional community teams to ensure social content is aligned, timely, and impactful across global audiences.The ideal candidate is either a dedicated Sky fan or has strong familiarity with the game and similar titles.Roles & Responsibilities<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Own the day-to-day management and strategic direction of Sky and thatgamecompany’s social media channels.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lead TikTok growth strategy, including content planning, trend participation, testing, and ongoing optimization.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Develop social content that resonates with both new and existing audiences while maintaining brand voice and values.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Balance timely, reactive content with evergreen brand and campaign-driven social programs.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Regularly test new formats, creative approaches, and content ideas to drive learning and growth.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Analyze post- and channel-level performance to identify insights and apply learnings to future content and campaigns.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Share performance insights, recommendations, and key learnings with the broader marketing team.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Stay informed on platform updates, emerging trends, and best practices across social platforms.</li></ul>Content & Channel Management<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Manage the Sky and thatgamecompany social media content calendar in collaboration with internal stakeholders to align with key brand and in-game moments.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Organize and package social media assets, copy, and posting specifications for regional community managers to publish on localized channels.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Create social content using branded materials, including short-form video and static assets.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Maintain Sky and TGC social channels according to platform best practices.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Serve as the primary point of contact for platform-related support issues.</li></ul>Collaboration & Communication<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Work closely with the brand creative team to align on content needs, brief creative requests, and develop branded templates for scalable content creation.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Partner with regional community managers to align on overarching social strategy and consult on regional initiatives.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Develop and communicate social media strategies for in-game events and brand activations, collaborating with internal stakeholders for alignment and approval.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Engage with the community on social platforms by replying to comments and DMs, and proactively engaging with creator content.</li></ul>Qualifications<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Proven experience managing social media for a brand, ideally within games, entertainment, or culture-driven industries.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience supporting live-service or community-driven products.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Strong understanding of internet culture, humor, and platform-native language.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Comfort working with analytics and using performance data to inform creative and strategic decisions.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Willingness to experiment, iterate, and learn through testing.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Solid understanding of brand marketing and evergreen campaign development.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Strong communication, organization, and collaboration skills.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Passion for Sky: Children of the Light and/or video games is a plus.</li></ul>Perks:• Paid Time Off, Holidays and Two Weeks Winter Break• Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.• Pet Insurance for those who need it too.• Compassionate leave for employees who needs to take care of their family members• Pre-tax wellness stipend• Pre-tax work from home stipend• Access our savings plan (401K program) with company match• Mental health resources including Headspace membership and Employee Assistance Program (EAP)• Discount portal for everyday goods and services• Employee inclusive and diversity initiatives such as Grow Together• Support for personal professional developmentWe look forward to meeting you!Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.The salary range for this position is $57,500 USD to $118,000 USD annually, with theopportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.#LI-Remote

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