The Orchard

Manager, Marketing (Hip Hop + R&B) - The Orchard

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The Orchard is seeking an experienced, innovative, and strategic Marketing Strategist to lead best-in-class marketing initiatives for high-profile Hip Hop + R&B artist and label partners. This role involves end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement. Reporting to the Sr. Director, Creative Marketing & Strategy, the Manager will serve as a trusted advisor, using data-driven insights, creative acumen, and global market intelligence to drive measurable impact and foster growth in a dynamic, global industry.

Manager, Marketing Strategy & Premium Video - The Orchard

<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">About The Orchard</h2>The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.We are seeking an experienced, innovative, and strategic Marketing Strategist to join our New York team. You will lead best-in-class marketing initiatives for high-profile Hip Hop + R&B artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts.Reporting to The Orchard’s Sr. Director, Creative Marketing & Strategy, you’ll serve as a trusted advisor to artists, managers, and labels, using data-driven insights, creative acumen, and global market intelligence to drive measurable impact.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What you'll do</h2>Strategic Marketing Leadership<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lead the development and execution of integrated marketing strategies across a Hip Hop + R&B-focused roster of priority artists and releases, across multiple territories.</li><li class="leading-relaxed">Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.</li></ul>Client & Partner Management<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Act as the marketing point of contact for assigned label and artist partners.</li><li class="leading-relaxed">With support from The Orchard’s Sr. Director, Creative Marketing & Strategy, you’ll provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value.</li></ul>Creative Direction<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.</li><li class="leading-relaxed">Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.</li></ul>Performance Analytics & Optimization<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.</li><li class="leading-relaxed">Present key results, learnings, and recommendations to clients & cross-functional internal teams.</li><li class="leading-relaxed">Translate this data and audience insights into actionable strategy both during campaigns and in future campaigns.</li></ul>Cross-Functional & Global Collaboration<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.</li><li class="leading-relaxed">Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.</li></ul>Innovation & Growth<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Stay ahead of emerging marketing trends, platforms, and fan behaviors — and integrate new approaches into campaign strategy.</li><li class="leading-relaxed">Support The Orchard’s Sr. Director, Creative Marketing & Strategy to develop new opportunities for fan data acquisition, platform innovation, and monetization.</li></ul>Leadership & Mentorship<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Contribute to a culture of collaboration, accountability, and creative excellence.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Who you are</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">5+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams.</li><li class="leading-relaxed">Deep passion for and connection to Hip Hop + R&B, with a finger on the pulse of what’s shaping the culture globally. This includes a strong understanding of the Hip Hop + R&B ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels.</li><li class="leading-relaxed">A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment.</li><li class="leading-relaxed">At least 2 years experience in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics.</li><li class="leading-relaxed">Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.</li><li class="leading-relaxed">Insightful and globally minded — you understand cultural nuances across markets and can translate them into marketing opportunities.</li><li class="leading-relaxed">Passionate about music, pop culture, and fan behavior — with a sharp eye for what's next.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What We Give You</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li><li class="leading-relaxed">A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li><li class="leading-relaxed">Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all</li><li class="leading-relaxed">An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching</li><li class="leading-relaxed">Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li><li class="leading-relaxed">Investment in your professional growth and development enabling you to thrive in our vibrant community.</li><li class="leading-relaxed">The space to accelerate progress, positively disrupt, and create what happens next</li><li class="leading-relaxed">Time off for a winter recess</li></ul>

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Motive is seeking a passionate Business Intelligence (BI) Data Engineer to bridge complex data with business domains like Sales, Marketing, and Operations. This role involves empowering teams with accurate, reliable, and insightful analytical datasets to drive critical business decisions. Responsibilities include designing and developing robust data models in Snowflake using dbt and advanced SQL, building and managing data pipelines with Airflow and Python, and implementing rigorous data governance. The engineer will also empower teams with clean data using BI tools like Tableau and Retool, and actively integrate AI tools to enhance analytics.

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<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Who we are:</h3>Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.Visit <a href="http://gomotive.com/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">gomotive.com</a> to learn more.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">About the Role:</h3>We are looking for a passionate and driven Business Intelligence (BI) Data Engineer to join our growing team. In this pivotal role, you will act as the bridge between our complex data and our business domains, including Sales, Marketing, and Operations. You will be responsible for empowering these teams with accurate, reliable, and insightful analytical datasets that drive critical business decisions.Our data landscape is constantly evolving, and we thrive on innovation. This is an exciting opportunity for a proactive individual who is eager to work with a modern data stack, leverage the power of AI to enhance their work, and continuously learn and adapt to new technologies.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What You’ll Do:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Partner closely with business stakeholders like IT, Customer Support, Marketing, Employee Engagement to understand their challenges and translate requirements into a scalable data architecture.</li><li class="leading-relaxed">Design, develop, and own robust, efficient, and scalable data models in Snowflake using dbt and advanced SQL.</li><li class="leading-relaxed">Build and manage reliable data pipelines using tools like Airflow and Python to ensure data is fresh and trustworthy.</li><li class="leading-relaxed">Implement rigorous testing, documentation, and data governance practices to maintain a single source of truth.</li><li class="leading-relaxed">Empower teams with clean data and well-structured models, enabling them to make data-driven decisions using BI tools like Tableau and Retool.</li><li class="leading-relaxed">Actively explore and integrate AI tools (like Snowflake Cortex AI) to improve data processes, enhance analytics, and uncover deeper insights.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What We’re Looking For:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">6+ years of experience in Analytics Engineering, Data Engineering, or a similar role.</li><li class="leading-relaxed">Deep expertise in SQL and developing complex data models for analytical purposes (e.g., dimensional modeling).</li><li class="leading-relaxed">Hands-on experience with the modern data stack:</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Data Warehousing: Snowflake, BiqQuery Redshift, Databricks (Snowflake preferred)</li><li class="leading-relaxed">Data Transformation: dbt</li><li class="leading-relaxed">Orchestration: Airflow</li><li class="leading-relaxed">Cloud Platform: AWS</li><li class="leading-relaxed">Programming/Ingestion: Python (especially for API integration), Fivetran, Airbyte</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">A strong analytical mindset with a proven ability to solve ambiguous business problems with data.</li><li class="leading-relaxed">Excellent communication skills and experience working cross-functionally.</li><li class="leading-relaxed">Self-starter with the ability to self-project manage work</li><li class="leading-relaxed">A user focus with the ability to understand how a data consumer will use the data products you build</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Bonus Points (Nice-to-Haves)</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience with large-scale data processing using Spark.</li><li class="leading-relaxed">Direct experience with advanced Snowflake features (e.g., Snowpark, Cortex AI).</li><li class="leading-relaxed">Experience building visualizations and dashboards in tools like Tableau, Retool, or Thoughtspot.</li><li class="leading-relaxed">Experience as a data analyst delivering insights to business users</li></ul>Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.Please review our Candidate Privacy Notice <a href="https://drive.google.com/file/d/1UhlKr15Zt3OGONfI6pgA3XfAqQHk5ww/view?usp=sharing" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">here .</a> UK Candidate Privacy Notice <a href="https://docs.google.com/document/d/1AQa2vtWiDxhlMSsKaqrGYk4z8KQaZBdr/edit?usp=sharing&ouid=116247032705400627631&rtpof=true&sd=true" target="blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">here</a> ._The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.#LI-Remote

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

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