Thumbtack

Senior Marketing Manager, SEO & CRO

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The Senior Marketing Manager, SEO & CRO role involves driving the overall health, performance, and growth of Thumbtack's website through strategic and technical excellence. This position requires overseeing organic search strategy, managing website health, addressing performance fluctuations, and leading cross-functional SEO initiatives. The role involves developing and executing SEO and AI-driven growth strategies, optimizing web experiences, conducting site audits, and collaborating with various teams. The goal is to improve user engagement and visibility across search ecosystems. This also includes analyzing search trends, identifying growth opportunities, and integrating content for search intent. The candidate should have deep expertise in SEO and CRO.

Growth Marketing Associate

<h2>Thumbtack helps millions of people confidently care for their homes.</h2> 
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
</div><div><h2>About the Marketing Team</h2> 
We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform. 
<h2>About the role</h2> 
We are seeking a highly experienced Senior Manager, SEO and CRO to drive the holistic health, performance, and growth of our website through strategic and technical excellence. This role will be responsible for overseeing organic search strategy, managing website health, diagnosing and resolving fluctuations in performance, and leading cross-functional SEO initiatives. As a senior member of the team, you will not only execute but also shape our long-term SEO strategy, ensuring alignment across product, engineering, content, and marketing teams. 
<h2>What you’ll do</h2> 
<ul> <li>Develop &amp; Execute SEO &amp; AIO Growth Strategy – Build and drive a data-driven roadmap that fuels sustainable organic growth, optimizing for both traditional search and AI-powered discovery experiences.</li> 
<li>Future-Proof for AI-Driven Search – Stay ahead of evolving AI search models (e.g., Google SGE, Bing Copilot, Perplexity) and develop strategies to optimize content for AI-generated results and answer engines.</li> 
<li>Optimize Web Experience &amp; Discoverability – Enhance site architecture, internal linking, structured data, and on-page elements to improve user engagement and visibility across search ecosystems.</li> 
<li>Lead Overall Web Site Health – Conduct in-depth site-wide audits, monitor site performance (core web vitals, crawlability, indexation), and scalable solutions for technical SEO issues to ensure search engine accessibility.</li> 
<li>Cross-Functional Leadership – Collaborate with Product, Engineering, Design, and Analytics to embed SEO and AI-driven strategies into platform and content development.</li> 
<li>Performance Analytics &amp; Insights – Analyze search trends, AI-driven ranking factors, and traffic shifts to identify growth opportunities and communicate impact to stakeholders.</li> 
<li>Drive Content &amp; Marketing Integration – Support content teams in optimizing for search intent, AI-generated powered recommendations, and best practices within a headless CMS.</li> </ul>
<h2>In order to be successful, you must bring</h2> 
<ul> <li>Deep expertise in SEO, with 7+ years of experience managing large-scale dual sided marketplace websites.</li> 
<li>Strong technical SEO skills, including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.</li> 
<li>Ability to balance execution with strategic thinking and drive cross-functional initiatives with measurable business impact.</li> 
<li>Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.).</li> 
<li>Experience leading SEO projects in an agile product/engineering environment and working with sprint planning.</li> 
<li>CRO Expertise &amp; Experimentation – Strong background in A/B testing, multivariate testing, and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely, VWO, Google Optimize, or equivalent.</li> 
<li>Data-Driven Decision Making – Proficiency in analyzing user journeys, heatmaps, and funnel performance using Google Analytics, Amplitude, Fullstory, Hotjar, or similar to drive UX and conversion improvements.</li> 
<li>Strong data analysis skills, with the ability to translate insights into actionable recommendations.</li> 
<li>Excellent communication and stakeholder management skills, with experience influencing cross-functional teams.</li> </ul>
#LI-Remote
</div><div>
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.&nbsp; 
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: <a href="mailto:recruitingops@thumbtack.com">recruitingops@thumbtack.com</a>.&nbsp; 
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at <a href="https://www.thumbtack.com/privacy/">https://www.thumbtack.com/privacy/</a> . 
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- This assessment gives us an idea of your C++ skills - Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc. - 10 Multiple Choice questions - Average time to complete: 7 to 10 minutes

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As Product Marketing Director, Real Money Games, you will lead the go-to-market strategy for new gameplay formats and features. You will be responsible for creating product messaging, driving business growth, collaborating on product development, and fueling creative campaigns. You will also analyze data to ensure marketing efforts reflect player motivations. This role involves cross-functional collaboration with various teams to coordinate go-to-market efforts. The job involves owning the Game GTM, defining the narrative, driving business growth, collaborating on product development, fueling creative campaigns, championing the player POV, leading cross-functional alignment, and measuring and optimizing performance.

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<div>At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?&nbsp;</div><div><h1>Job Overview</h1> PrizePicks is the largest independently owned Daily Fantasy Sports platform in North America—and we’re just getting started. We’re redefining how fans engage with sports by making real money games feel faster, simpler, and more personal than ever before. As Product Marketing Director, Real Money Games, you’ll take the lead on bringing new gameplay formats and feature innovations to life—from concept to launch to lifecycle. This role is perfect for someone who loves building with impact, thrives on cross-functional collaboration, and sees product marketing as part strategy, part storytelling, and part growth engine. You’ll drive go-to-market plans for our most critical monetized game experiences, help shape how new features are positioned to our audiences, and partner closely with Product, Retention, Creative, CI, and Analytics to unlock growth and deliver value to millions of sports fans. This is a hands-on, high-impact role for a strategic and creative product marketer ready to shape the future of real money gaming. <h1>What you’ll do:</h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Own the Game GTM: Lead the go-to-market strategy, positioning, and launch plans for all new Real Money Game experiences, promotions, and gameplay features—ensuring alignment across product, creative, media, and lifecycle.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Define the Narrative: Craft compelling product messaging frameworks that communicate the “why it matters” of every launch, and resonate across DFS-savvy fans and casual newcomers alike.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Drive Business Growth: Partner with Growth, Revenue, and Product teams to increase feature adoption, ARPU, and repeat gameplay through integrated campaigns and timely product-led promotions.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing feature design, and ensuring the end-user experience delivers on marketing and business goals.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Fuel Creative Campaigns: Translate gameplay innovations into standout creative briefs that inspire work across paid media, social, email, and in-app placements. Champion the Player POV: Turn data, feedback, and trends into actionable insights—ensuring product decisions and marketing efforts reflect player motivations, behaviors, and unmet needs.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Lead Cross-Functional Alignment: Act as the strategic glue between Product, Analytics, Design, Comms, and Lifecycle teams to ensure go-to-market efforts are coordinated, scalable, and player-first.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Measure, Learn, Optimize: Define success metrics, monitor performance (adoption, revenue impact, engagement), and lead ongoing optimization efforts post-launch.</li> </ul> <h1>What you have:</h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">8-10+ years of experience in product marketing, go-to-market strategy, or growth marketing—ideally in gaming, DFS, betting, or mobile-first digital entertainment.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Proven ability to develop and execute marketing plans that drive adoption and monetization.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Experience working in highly cross-functional environments with Product, Analytics, and Creative teams.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Strong storytelling and positioning skills, with the ability to simplify complex products into clear, compelling narratives.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Analytical mindset with comfort using product and campaign data to guide decisions.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Experience writing creative briefs and collaborating with internal teams or external agencies.</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Passion for sports, gaming, and innovation—DFS experience or fandom is a big plus.</li> </ul> <h1>Where you’ll live:</h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid</li> </ul> &nbsp; &nbsp;</div><div><h1>Benefits you’ll receive:</h1> In addition to your great compensation package, full-time employees will be eligible for the following perks:&nbsp; <ul> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company-subsidized medical, dental, &amp; vision plans&nbsp;</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">401(k) plan with company match</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Annual bonus</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Generous paid leave programs, including 16-week paid parental leave and disability benefits</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company-wide in-person events and team outings</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Lifestyle enhancement program</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company equipment provided (Windows &amp; Mac options)</li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Annual performance reviews with opportunities for growth and career development</li> </ul> You must be authorized to work for any employer in the U.S.&nbsp; We are unable to sponsor or take over sponsorship of an employment Visa at this time.&nbsp; PrizePicks is an Equal Opportunity Employer.&nbsp; All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.</div>

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

Data Structures and Algorithms

Let's assess your Programming Patterns! ????- This assessment gives us an idea of your code architecture skills- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.

Programming Patterns

Let's assess your OOPs skills! ????- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills- Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc.

Object Oriented Programming

Let's assess your Unity Skills ????- This assessment gives us an idea of your Unity fundamentals- Companies you can apply for after taking this assessment: Godspeed games, Salvation Games, nCore Games, etc.