We are a tribe of game developers who are making faith-based mobile games for kids with the mission to transform an entire generation of children with high-quality games filled with God's Truth. We see a world where kids can experience truth and beauty in an excellent and fun environment.&nbsp; We hail from Nintendo, Leapfrog, Zynga, Disney, Sony, Xbox, with games like Skylanders, Epic Mickey 2, and Donkey Kong Jr and we’re the makers of Stained Glass, Journey of Jesus, and Journey of Moses.&nbsp; Are you game?If you are interested in joining this tribe, contact us at careers@truplaygames.com

TruPlay Games

Digital Marketing & Analytics Manager

FP&A

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As a Publishing Coordinator - Strategy Games at Riot Games, you'll bridge global resources with China's needs, ensuring successful game publishing in the region.  Responsibilities include operational tasks like content management, publishing calendar planning, asset coordination between Tencent, Riot China, and central teams. You'll support brand managers on campaigns, leading work streams to engage players.  You'll design and implement marketing strategies, drive creative campaigns, and maximize trials for new mobile games in China. This role requires strong collaboration, cultural understanding of the Chinese gaming market, and a deep passion for gaming.

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<div class="prose prose-sm prose-alpha">Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.That's where you come in.As a Publishing Coordinator, Strategy Games you will be responsible for connecting our global resources to China's needs, ensuring our games are successfully published in the region. This includes a variety of operational tasks required content management, publishing calendar planning, coordinating assets and information between publisher Tencent, Riot China and Central teams. In addition, sometimes you will also be supporting brand managers on campaigns, leading specific work streams that harness Riot's creative energies to engage players with a deep understanding and appreciation of the Riot Games brand. You will design and implement marketing strategy, drive creative campaigns and initiatives that maximize trials and help establish new mobile game and Riot brands in China. As a Rioter in China, you'll join a team of internationally and culturally diverse professionals that share our prioritization of player experience, rejection of convention and maniacal passion for gaming. To reinforce Riot’s collaborative culture in our China offices, we’ve decided to do away with the constraints of traditional hierarchical title structures that are more common in the region. Titles don’t really matter at any of Riot’s offices, but we chose to take this extra step in our China offices to foster a space where teamwork thrives. We believe that removing this constraint will promote individual autonomy, ownership, collaboration, and a focus on results. We promise you won’t need a title at Riot to make an impact.Responsibilities:<ul><li>Drive and design the publishing operations process for China between multiple teams across publisher Tencent, Riot central teams.</li><li>Work closely with brand managers to execute with quality and efficiency. </li><li>Create campaign strategies that hit the mark in culturally-relevant ways for players</li><li>Execute the marketing campaign in coordination with various teams to achieve the goals</li><li>Help and support all aspects of mobile game publishing, including campaign planning, vendor management, scheduling, asset categorization, and localization.</li><li>Establish and use KPIs to measure and consistently help to improve marketing performance.</li></ul>Required Qualifications:<ul><li>Have experience in game publishing, campaign planning, brand management, and operation. Prefer mobile game publishing/operation experience in China.</li><li>Bilingual: You speak and write fluent English and Chinese while having an in-depth knowledge about the Chinese gaming culture</li><li>A Player-Focused Champion: You understand die hard fandom and can empathize with our most avid players; you know the importance of listening to player needs because you are a player too.</li><li>Passion in Gaming: You’re a gamer with deep passion in one or more competitive genres and you use your gaming experience to connect with and represent players as a gamer yourself</li><li>Creativity:You are able to provide creative solutions, give innovative ideas during campaign planning phase </li><li>Resilience: You are able to work with efficiency but also able to work under pressure</li></ul>Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously. Employment Type: employment contract with FESCO Adecco, a professional personnel company in China.</div>

TruPlay Games seeks a Digital Marketing & Analytics Manager to oversee the marketing and analytics of its faith-based children's app. Responsibilities include data analysis from various sources (App Store Connect, Stripe, Google Play, etc.), creating dashboards, managing acquisition costs and LTV/AOV, monitoring channel performance, audience research, paid advertising (PPC, social media, affiliate), conversion optimization (landing pages, A/B testing), funnel analysis, and collaboration with development teams.  The ideal candidate will have experience in digital marketing, data analysis, and paid advertising strategies within the app market.  The role requires in-office work in Austin, TX.

<div class="BambooRichText jss-f379">Digital Marketing &amp; Analytics Manager
 
We have launched an interactive content Platform for children. Our platform resonates with our 4 Foundations of Fun, Beauty, Excellence, and God’s Truth. Children spend countless hours on screens. There is hardly any faith-based content in the app stores. TruPlay is an engaging and transformative entertainment platform that invites you into a world of hope and God’s truth. It features faith-based games bringing the Bible to life for the whole family.
&nbsp;
TruPlay,&nbsp; join us today and play in the light.
 
Responsibilities:&nbsp;
 
<ul>
<li>Analytics and Metrics
<ul>
<li>Connecting with and importing relevant data from disparate data sources (AppStore Connect, Stripe, Google Play, etc)</li>
<li>Analytics dashboard creation to visualize relevant data and trends</li>
<li>Acquisition Cost: Measure how much it costs to acquire a new subscriber.</li>
<li>Lifetime Value (LTV) and Average Order Value (AOV): Estimate how much revenue a subscriber will bring in at POS and over the duration of their subscription.&nbsp;</li>
<li>Channel Performance: Monitor which acquisition channels are the most effective and allocate resources accordingly.</li>
</ul>
</li>
</ul>
 
<ul>
<li>Audience Research and Creation
<ul>
<li>Prospecting</li>
<li>Retargeting/Remarketing</li>
<li>Lookalikes</li>
<li>Competitors</li>
</ul>
</li>
</ul>
 
<ul>
<li>MarTech Integrations
<ul>
<li>Google Tag Manager</li>
<li>Tracking Pixels</li>
<li>Event tagging</li>
<li>User-story and acceptance criteria creation for dev teams</li>
</ul>
</li>
</ul>
 
<ul>
<li>Paid Channels
<ul>
<li>PPC (Pay-Per-Click) Advertising: Ads on search engines like Google.</li>
<li>Social Media Advertising: Ads on platforms like Facebook, Instagram, or LinkedIn.</li>
<li>Affiliate Marketing: Partners promote your service in exchange for a commission on each acquired subscriber.</li>
</ul>
</li>
</ul>
 
<ul>
<li>Conversion Optimization
<ul>
<li>Landing Pages: Design landing pages tailored to different segments or acquisition channels.</li>
<li>A/B Testing: Continuously test different aspects of your acquisition process (ad copies, landing page designs, call-to-action buttons) to find out what works best.</li>
</ul>
</li>
</ul>
 
<ul>
<li>Funnel Dynamics &amp; Analysis
<ul>
<li>Understand where potential subscribers drop off &amp; optimize those stages.</li>
</ul>
</li>
</ul>
 
About TruPlay Games:&nbsp;
Raising happy, healthy kids is more difficult than ever in the digital age, where screens dominate children's time and attention. The games and social interactions that used to aid in childhood development have now been replaced with an unending barrage of questionable, even TOXIC, content that targets kids through their screens. Anxiety, depression, and suicide rates among kids are now at all-time highs, and <a rel="noopener noreferrer" href="https://x.com/ryanburge/status/1410989426440876033?s=20">belief in God has fallen precipitously from generation to generation</a>.&nbsp;
TruPlay is a fast-growing, faith-first, multi-media company on a mission to reverse the negative trends affecting the youngest generation by meeting them where they are with a world-class mobile app loaded with the highest quality games and entertainment that are all designed to build character and nurture faith.
 TRUPLAY in the <a rel="noopener noreferrer" href="https://apps.apple.com/us/app/truplay-quality-bible-games/id1594689215">App Store</a>
<ul>
<li>Truplay’s Core retention KPI’s are double that of Minecraft and Roblox.</li>
<li>Truplay is live in the App Store with over 100 hrs of content and a 4.5 star rating.</li>
<li>Truplay has endorsements from Huckabee <a rel="noopener noreferrer" href="https://www.youtube.com/watch?v=y5T7C9WxzHE">show</a>, FoxNews <a rel="noopener noreferrer" href="https://www.foxnews.com/video/6332526946112">segment</a>, the Billy Graham Evangelical Associationm Promise Keepers, Kim Walker-Smith and many other fantastic Christian leaders.</li>
<li>A <a rel="noopener noreferrer" href="https://www.truplaygames.com/about#team-section">world class team</a> with multiple exits, deep experience, and success in gaming, art, tech, and storytelling.</li>
</ul>
&nbsp;
Travel Requirements:
<ul>
<li>Ability to travel to Austin (or any location that may be requested) as required by Leadership</li>
</ul>
 
Location:
Our office is located in Austin, Texas. This position is an in-office / on-site position.&nbsp;&nbsp;&nbsp;
 
Benefits:
<ul>
<li>Medical, Dental, Vision</li>
<li>401k Plan</li>
<li>Disability Insurance</li>
<li>Life Insurance</li>
<li>A Weekly company provided lunch (Austin)</li>
<li>Friday, work from home (on-site employees)</li>
<li>Energy drinks &amp; snacks</li>
<li>Access to Chaplains</li>
</ul>
 
To Apply:
Please visit:&nbsp; https://truplaygames.bamboohr.com/careers</div>