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Manager, Creative Sync - Short Form & Digital Partnerships

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The Manager, Creative Sync – Short Form & Digital Partnerships at UMG leads the short-form and digital partnerships strategy. This role involves placing music in social-first content created by production companies, streamers, and brands, identifying cultural moments, and pitching artists' music for short-form video use across platforms like TikTok, Instagram Reels, and YouTube Shorts.  The position requires building relationships with digital teams, amplifying creator-led content, and collaborating with marketing and artist teams.  Success involves staying ahead of digital trends, managing sync clearance, and maintaining internal tracking systems. The ideal candidate possesses 3-5 years of experience in sync licensing or digital music marketing.

<div data-automation-id="jobPostingDescription" class="css-sw2iay">We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. &nbsp;<div><h1>How you'll LEAD:</h1>We’re looking for a digitally fluent, creatively driven Manager, Creative Sync – Short Form &amp; Digital Partnerships to lead our short-form and&nbsp;digital partnerships strategy. This role focuses on placing music in social-first content created by production companies, streamers, and entertainment brands while also spotting cultural moments where fans and creators are already using our music in creative ways.This is a highly collaborative role at the intersection of sync licensing, digital marketing, and content culture. You’ll proactively pitch our artists' music for short-form video use, build strong relationships with digital teams across film and TV, and react in real time to creator-led content that drives visibility and impact.<h1>How you'll CREATE:</h1></div><div><ul><li>Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats.</li><li>Build and maintain strong relationships with digital/social teams at streamers, networks, production companies, and film studios (e.g., Netflix, Amazon, Hulu, A24, etc.).</li><li>Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to amplify or convert into official moments or broader campaigns.</li><li>Act as a strategic partner to digital marketing and artist teams to support release campaigns, sync/viral moments, and narratives through short-form sync content.</li><li>Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with what’s working culturally.</li><li>Collaborate with the Manager of Sync Clearance, UMe and publishing partners to ensure sync clearance rights are proactively managed and optimized for short-form and&nbsp;platform-native usage.</li><li>Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results.</li></ul><h1>Bring your VIBE:</h1><ul><li>3–5 years of experience in sync licensing, digital music marketing, or content partnerships at a label, studio, streamer, or digital marketing entertainment firm.</li><li>Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling.</li><li>Existing relationships with content, digital, and editorial teams in the film/TV space, particularly in social or creative marketing arms.</li></ul></div><ul><li>Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways.</li><li>Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment.</li><li>Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media.</li></ul>Perks Playlist:<ul><li>Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit</li><li>Comprehensive medical, dental, vision, and FSA options, as well as:<ul><li>100% coverage for out-patient mental health services</li><li>Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)</li><li>A lifetime fertility support allowance of $30,000 to plan participants</li><li>Student Loan Repayment Assistance and Tuition Reimbursement</li><li>100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation</li></ul></li></ul><ul><li>Variety of ways to prioritize much-needed time away from work including:<ul><li>Flexible Paid Time Off (PTO) for exempt employees</li><li>3-weeks PTO for non-exempt employees</li><li>2-weeks paid Winter Break</li><li>10 Company Holidays (including Juneteenth and Wellbeing Day)</li><li>Summer Fridays (between Memorial Day and Labor Day)</li><li>Generous paid parental leave for every type of parent</li></ul></li></ul>Check out our full overview of benefits on the <a rel="noopener noreferrer" target="_blank" href="https://www.umusiccareers.com/careers">Perks Playlist page</a> of the career site.Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity EmployerWe are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.For more information, please click on the following links.E-Verify Participation Poster:&nbsp;<a rel="noopener noreferrer" target="_blank" href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fe-verify.uscis.gov%2Fweb%2Fmedia%2FresourcesContents%2FE-Verify_Participation_Poster_ES.pdf&amp;data=05%7C01%7CDebra.Ong%40umusic.com%7Cd5068c4afbdd4bb8aca008dab11297b4%7Cbbcb6b2f8c7c4e2486e46c36fed00b78%7C1%7C0%7C638016990646957878%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=a0eITofWcveVYthoD3ljh2uZquekNHJi%2BwiUjuR9wns%3D&amp;reserved=0">English / Spanish</a>E-Verify Right to Work Poster:&nbsp;<a rel="noopener noreferrer" target="_blank" href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.e-verify.gov%2Fsites%2Fdefault%2Ffiles%2Feverify%2Fposters%2FIER_RighttoWorkPoster.pdf&amp;data=05%7C01%7CDebra.Ong%40umusic.com%7Cd5068c4afbdd4bb8aca008dab11297b4%7Cbbcb6b2f8c7c4e2486e46c36fed00b78%7C1%7C0%7C638016990646957878%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=Wkqot3ygtxeASjMDwryCIUAEzIbhR1ZgYafT68%2FRF7k%3D&amp;reserved=0">English</a>&nbsp;|&nbsp;<a rel="noopener noreferrer" target="_blank" href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.e-verify.gov%2Fsites%2Fdefault%2Ffiles%2Feverify%2Fposters%2FIER_RighttoWorkPosterES.pdf&amp;data=05%7C01%7CDebra.Ong%40umusic.com%7Cd5068c4afbdd4bb8aca008dab11297b4%7Cbbcb6b2f8c7c4e2486e46c36fed00b78%7C1%7C0%7C638016990646957878%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=dzcHqj9eR%2Fyh3zWe9JrW125OCowFrGhHXjqvbEQAey8%3D&amp;reserved=0">Spanish</a><h2> Job Category:</h2>Synch &amp; LicensingSalary Range:$81,385 - $95,205The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.&nbsp; All candidates are encouraged to apply.</div>

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