You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can shine through. A space to create and connect with people who truly care. And where there’s the flexibility to focus on the passions that matter most. Our network is built by people like you. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. So, if you're fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

Verizon


Digital Marketing-Manager

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The Product Support Engineer at Tencent CSIG will research industry solutions, combining customer business technology with Tencent's audio and video products.  This role involves creating sales support materials, analyzing customer media business structures, and exploring customer needs in audio-video scenarios.  The engineer will provide industry solutions and cases for international markets (OTT, social networking, games, education, business), conduct industry analysis to identify target customers, and participate in business development. Responsibilities include close collaboration with the business team and excellent communication skills.

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<div data-automation-id="jobPostingDescription" class="css-oplht1"><h1>Business Unit</h1>Cloud &amp; Smart Industries Group (CSIG) is responsible for promoting the company's cloud and industry Internet strategy. CSIG explores the interactions between users and industries to create innovative solutions for smart industries via technological advancements such as cloud, AI, and network security. While driving the digitalization of retail, medical, education, transportation and other industries, CSIG helps companies serve users in smarter ways, building a new ecosystem of intelligent industries that connect users and businesses.<h1>What the Role Entails</h1><ul><li>Research industry solutions, combine the customer's business technology solutions and the characteristics of Tencent's audio and video products, sort out valuable solutions, and organize them into sales support materials.</li><li>Work closely with the business team to analyze the technical structure of the customer's media business and explore the customer's needs and value in audio and video scenarios. Provide industry solutions and cases serving the international market, such as OTT, social networking, games, education, business, etc.</li><li>Conduct industry analysis and research, find a list of customers that meet the goals, and conduct business development work;</li></ul><h1>Who We Look For</h1><ul><li>Bachelor degree or above, computer, MBA related majors are preferred.</li><li>Fluent English can be used as a working language, good communication skills and customer service awareness, and good desk research and writing skills;</li><li>Good at thinking, high business sensitivity, excellent learning ability, logical thinking ability and problem-solving ability;</li><li>Self-motivated and responsible, with passion for work, good stress resistance and team spirit.</li></ul><h1>Equal Employment Opportunity at Tencent</h1>As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.</div>

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As a Digital Marketing Manager, you'll lead Campaign Performance & Planning across Verizon's Value Digital Marketing brands.  Responsibilities include optimizing digital media investment, analyzing campaign performance (paid search, social media, email, etc.), developing dashboards and reports (CPA, ROAS, ROI), implementing web tagging strategies (GTM, Tealium), and conducting in-depth data analysis. You'll work with marketing and product teams, identify new audience opportunities, and stay updated on industry trends.  This involves using analytics tools like Google Analytics, Adobe Analytics, and SQL to manage large datasets. The role requires strong analytical and critical thinking skills and involves presenting findings to executive leadership.

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 When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere &amp; always. Want in? Join the V Team Life. Job/Org Summary At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you’ll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We’re not just in the business of technology; we’re in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible. Building on our commitment to connect people with quality experiences that offer the best value in wireless, lets delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact. <ul><li>Total Wireless &amp; Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.</li><li>Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.</li><li>Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.</li><li>Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.</li><li>SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need. </li></ul>
Join the team that connects people with quality experiences that give them the best value in wireless. What You’ll Be Doing As a manager on the Value Digital Marketing Team, you will be the Campaign Performance &amp; Planning lead across all Digital Marketing Value brands regarding digital communications and media investment, spend optimization, campaign performance analytics &amp; reporting across each of our channels, programs and tactics. Responsibilities Include You will be the Campaign Performance strategic lead across all Digital Marketing Value brands when it comes to spend optimization across each of our digital channels, programs and tactics. <ul><li>Analyzing and reporting on the performance of digital marketing campaigns, including paid search, social media, email/direct marketing, affiliate marketing, and display advertising.</li><li>Developing and maintaining dashboards and reports to track key marketing metrics such as conversion rates, cost per add (CPA), return on ad spend (ROAS), and overall digital marketing ROI.</li><li>Working closely with the web development and marketing teams to implement and manage web tagging strategies, including setting up tracking via Google Tag Manager (GTM), Tealium and other tag management systems.</li><li>Monitoring and optimizing digital campaigns using analytics tools such as Google Analytics, Adobe Analytics, Tealium, and other relevant platforms.</li><li>Conducting in-depth data analysis to identify trends, opportunities for optimization, and areas for improvement.</li><li>Assisting with A/B testing and multivariate testing to improve campaign performance.</li><li>Ensuring proper tracking of marketing efforts by managing UTM parameters, pixels, and other tracking tools.</li><li>Working with marketing and product teams to identify new audience and segment opportunities, and efficient ways to build unique and diverse programs for them.</li><li>Staying up-to-date with industry trends, new technologies, and emerging tools in digital marketing and performance measurement. </li></ul>
What We’re Looking For... You’ll need to have: <ul><li>Bachelor’s degree or four or more years of work experience.</li><li>Six or more years of relevant work experience.</li><li>Experience in digital marketing analytics, planning, and financial analysis.</li><li>Experience with research, analytical, and critical thinking.</li><li>Experience and proficiency in SQL and working with large data sets. </li></ul>
Even better if you have one or more of the following: <ul><li>Proficiency in analytics and tracking tools such as Google Analytics, Adobe Analytics, Google Tag Manager (GTM), Tealium.</li><li>Proficiency with visualization tools (e.g., Looker, Tableau, Power BI).</li><li>Strong understanding of web tagging, UTM parameters, and pixel implementation.</li><li>Experience with data mining and visualization skills.</li><li>Experience with Data Warehousing solutions (e.g. BigQuery, Snowflake, etc.).</li><li>Ability to create compelling narratives to influence decision-makers.</li><li>Experience with digital marketing forecasting models.</li><li>Presentation experience with executive leadership.</li><li>High proficiency with Microsoft Office and G Suite. </li></ul>
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager. Scheduled Weekly Hours 40 Diversity and Inclusion We’re proud to be an equal opportunity employer. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our <a class="XfXlvipTSrxjPDmBIXpWhHUCdAMDxlRIsg " target="_blank" href="https://mycareer.verizon.com/life-at-verizon/work-culture/" data-test-app-aware-link="">diversity and inclusion</a> page to learn more.
 
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