WongDoody

Senior / Lead Digital Creative – International Social & Platforms for dm-drogerie markt (all genders)

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WongDoody is seeking a Senior / Lead Digital Creative to join their team, focusing on international social media and platforms for dm-drogerie markt. The role involves creative responsibility, developing guiding ideas across countries, and working operationally from concept to execution. The ideal candidate will understand social media as a cultural stage, think strategically about international platforms, and leverage new technologies like AI for creative acceleration. Responsibilities include developing international social-first campaigns, influencer strategies, and integrating AI tools into content processes.

Senior Business Analyst

<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Senior / Lead Digital Creative – International Social & Platforms for dm-drogerie markt (all genders)</h2>Berlin, DE | Germany (REMOTE) | Stuttgart, DEWe are WongDoody, more than 2,000 colleagues in 22 design studios on four continents – a highly collaborative team of experts in product experiences, digital marketing, and immersive technologies. Our solutions emerge where creativity and technology meet – with a clear focus on user needs and experiences. Whether Augmented Reality, Digital Twins, AI ecosystems, Omnichannel Commerce, or integrated campaigns: We create connections between people and brands – in B2B as well as B2C.As part of the global technology innovator Infosys, we have the necessary scale and expertise to make big ideas a reality – and implement them worldwide.WongDoody x dmYour playing field: dm-drogerie markt. For dm-drogerie markt, Germany's most popular retailer, we have been the digital lead agency since 2010 and have accompanied the company every step of the transformation from stationary retail to omnichannel. In close cooperation with dm branches in Germany, Austria, and Eastern Europe, more than 50 creative minds manage and develop the strategy and e-commerce platforms for dm in these countries, while also taking care of all other online activities such as social media, CRM, digital branding, campaigns, and content marketing.Your Role<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">You take creative responsibility, delve deep into concepts yourself, and develop guiding ideas that work across country borders.</li><li class="leading-relaxed">You actively participate operationally – from the first idea to elaboration – and strengthen teams through inspiration, clarity, and collaboration. For us, leadership means providing orientation, connecting perspectives, and jointly developing better solutions.</li><li class="leading-relaxed">We are not looking for a classic copywriter.</li><li class="leading-relaxed">We are looking for a creative personality with leadership aspirations – not through titles, but through ideas, clarity, and collaboration.</li><li class="leading-relaxed">A personality who understands social media as a cultural stage, thinks strategically about international platforms, and sees new technologies, AI, and digital innovation as a creative accelerator.</li><li class="leading-relaxed">For the international team of dm-drogerie markt, we are looking for an experienced Senior / Lead Digital Creative with a strong focus on international social media ecosystems, platform strategies, and influencer marketing.</li></ul>What awaits you<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Development of international Social-First and Platform campaigns for several dm markets</li><li class="leading-relaxed">Conception of scalable Creative Frameworks, Content Playbooks, and Asset Systems</li><li class="leading-relaxed">Development of Influencer and Creator strategies with cultural relevance</li><li class="leading-relaxed">Creative control of international social assets and quality assurance across markets</li><li class="leading-relaxed">Presentation and further development of guiding ideas at an international stakeholder level</li><li class="leading-relaxed">Close collaboration with interdisciplinary teams (Strategy, Design, UX, Tech, Account, dm international)</li><li class="leading-relaxed">Active integration of AI tools and new technologies into conception and content processes</li><li class="leading-relaxed">Identification of new platform mechanics and digital innovations – and their translation into brand-relevant ideas</li></ul>Technology & Innovation is not a trend for us, but a tool. You understand how AI changes creative processes – from ideation to asset production to international scaling. You use new technologies specifically to increase relevance, efficiency, and creative quality – not as an end in itself, but as part of a strong overall digital concept.What you bring<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">6–8 years of experience in an agency or comparable creative role</li><li class="leading-relaxed">Proven experience in conceptualizing international social media assets</li><li class="leading-relaxed">Deep understanding of platform-native mechanics and social culture</li><li class="leading-relaxed">Sound competence in influencer and creator marketing</li><li class="leading-relaxed">Experience in the strategic use of AI and digital innovations</li><li class="leading-relaxed">Ability to think creative systems scalably</li><li class="leading-relaxed">High social competence and enjoyment of interdisciplinary collaboration</li><li class="leading-relaxed">Confidence in presentation and client consulting</li><li class="leading-relaxed">Fluent German and very good English skills</li></ul>Our local Benefits<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Flexible working hours</li><li class="leading-relaxed">Work from wherever suits you. At home or in the office, according to your preference</li><li class="leading-relaxed">Work for strong brands and clients we believe in</li><li class="leading-relaxed">Subsidy for Urban Sports Club</li><li class="leading-relaxed">Employee benefits & discounts via Corporate Benefits</li><li class="leading-relaxed">Open-minded & friendly people in all teams</li></ul>Sounds like you? Then grab your laptop and apply - We look forward to having you on our creative journey!For us, only your personality and your professional abilities count. Your gender, age or appearance, your origin or sexual orientation play no role for us – we are open to working with any person.Please note: This is a job advertisement from WongDoody GmbH based in Germany. Through our website or other sources, you may find job advertisements published by one of our WongDoody sister companies, with whom we globally operate jointly under the "WongDoody" brand. For each job offer, only the company that published the respective advertisement is responsible. Contact persons, required information, and applicable conditions may vary. <a href="https://www.wongdoody.com/wongdoody-germany-privacy" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Here</a> you can find out how WongDoody GmbH processes your personal data provided during the application process.If you have any questions about the application process, please feel free to contact our People & Culture team directly at Job@odt.net

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