Zazz

Brand Storytelling & Creative Marketing Specialist

Recruitment Marketing Specialist – Talent Outreach & Engagement

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Zazz IT Solutions is seeking a dynamic Brand Storytelling & Creative Marketing Specialist to drive high-volume user sign-ups for their freemium recruitment platform. This remote, full-time position requires 2-4 years of inbound or performance marketing experience, focusing on high-volume user acquisition.  Responsibilities include developing and implementing high-impact inbound marketing campaigns, leveraging organic and paid growth strategies (SEO, social media, viral content), creating engaging short-form content (videos, reels, social ads) to attract and convert job seekers, optimizing campaign performance through A/B testing and analysis, and collaborating with growth marketing and content teams.  The ideal candidate will possess strong social media marketing, content virality, and SEO optimization expertise, along with a data-driven mindset and experience in performance tracking and audience segmentation.  Experience in recruitment marketing is a plus.

<div id="cw-rich-description" style="color:#171B27; margin-bottom: 32px;"> 
 
 
 This is a remote position.About the Role: We are looking for a dynamic Inbound Marketing Specialist who has a proven track record of driving high-volume user sign-ups in a freemium model or social-driven recruitment platform. The ideal candidate should have experience leveraging organic growth strategies, social media engagement, and performance marketing to attract a large audience of job seekers. Responsibilities: • Develop and implement high-impact inbound marketing campaigns to drive mass sign-ups for Zazz’s recruitment platform. • Leverage organic and paid growth strategies, including SEO, social media (TikTok, Instagram, LinkedIn, YouTube Shorts), and viral content creation. • Create engaging short-form content (videos, reels, social ads) that attracts and converts job seekers. • Optimize campaign performance through A/B testing, funnel analysis, and user engagement tracking. • Work closely with growth marketing and content teams to improve sign-up conversion rates. 
 
 <h3>Requirements</h3>Qualifications: • 2-4&nbsp;years of experience in inbound or performance marketing with a focus on high-volume user acquisition. • Strong expertise in social media marketing, content virality, and SEO optimization. • Ability to craft TikTok, Instagram, and YouTube Shorts content that drives engagement. • Data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation. • Experience in recruitment marketing is a plus. 
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