Account Executive, KMTV-3 News Now, Omaha
The E.W. Scripps Company
Job Summary
KMTV in Omaha, Nebraska is seeking a dynamic Account Executive to partner with local and regional businesses, helping them grow through innovative, multi-platform advertising solutions. This role involves selling broadcast television and digital marketing solutions, applying the Scripps Sales Process, prospecting, performing needs analysis, developing customized solutions, presenting, and closing sales. The Account Executive will also manage client relationships, provide customer service, and contribute to campaign development.
Must Have
- Sell advertising solutions to local and regional businesses and advertising agencies.
- Apply the Scripps Sales Process (SSP) to analyze customer needs and apply customized advertising solutions.
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales.
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates.
- Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts.
- Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems.
- BS/BA in related discipline preferred or equivalent years of experience.
- Generally 2+ years of proven sales success preferred.
- Valid driver's license, good driving record, and ability to provide proof of insurance.
Good to Have
- Experience in strategic account management, broadcast ratings and digital execution preferred.
- Highly self-motivated and goal focused.
- Highly creative and innovative thinker.
- Strong influencing, selling and upselling skills.
- Effective teamwork and collaboration skills.
- Very strong analysis and data interpretation skills.
- Exceptional verbal and written communication skills.
- Outstanding presentation abilities.
- Strong time management and organizational skills.
- Proficient with Microsoft Office (Word, Excel and PowerPoint).
- Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms.
Perks & Benefits
- Extensive Scripps Sales Process training
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Disability accident insurance
- Hospital indemnity
- Critical illness
- Life insurance
- AD&D
- ID protection
- Pet discount program
- Employee assistance program
Job Description
Are you ready to help local businesses thrive while building your own successful sales career? KMTV in Omaha, Nebraska is seeking a dynamic Account Executive, Local who will partner with businesses to unlock their growth potential through innovative, multi-platform advertising solutions. You'll be the trusted advisor who connects local companies with the right mix of broadcast television, digital marketing, and cutting-edge advertising platforms to drive real results and measurable ROI.
WHAT YOU'LL DO:
- Sell advertising solutions to local and regional businesses and advertising agencies.
- Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
- In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
- Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
- Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
- Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
- Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
- Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
- Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
- Perform other duties as assigned.
WHAT YOU'LL NEED:
- BS/BA in related discipline preferred or equivalent years of experience
- Generally 2+ years of proven sales success preferred
- Experience in strategic account management, broadcast ratings and digital execution preferred
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
WHAT YOU'LL BRING:
- Highly self-motivated and goal focused
- Highly creative and innovative thinker
- Strong influencing, selling and upselling skills
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
- Exceptional verbal and written communication skills
- Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
- Strong time management and organizational skills
- Proficient with Microsoft Office (Word, Excel and PowerPoint)
- Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
WHERE YOU'LL LIVE, WORK AND PLAY:
Omaha, Nebraska offers the perfect blend of big-city amenities and Midwestern charm. As the largest city in Nebraska, Omaha boasts a thriving business community, world-class dining scene, and rich cultural attractions. The historic Old Market district features cobblestone streets lined with unique shops, galleries, and restaurants, while the Henry Doorly Zoo and Aquarium is consistently ranked among the world's best zoos.
The city is home to several Fortune 500 companies and offers excellent career growth opportunities across various industries. Omaha's affordable cost of living, combined with competitive salaries, provides an exceptional quality of life. Sports fans can cheer on the College World Series, which calls Omaha home each summer, or catch a Storm Chasers baseball game.
With beautiful parks along the Missouri River, a vibrant arts scene including the Omaha Symphony and numerous festivals throughout the year, Omaha provides endless opportunities for recreation and entertainment. The city's central location makes it easy to explore the greater Midwest, while its growing tech sector and entrepreneurial spirit create an exciting environment for career advancement.
#LI-SM2
#LI-Hybrid
WHAT WE'LL OFFER:
- Extensive Scripps Sales Process training
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.