Associate Marketing Manager

1 Year ago • 3-5 Years

Marketing

Job Description

The Associate Marketing Manager drives B2B and B2C marketing for THX technologies, reporting to senior leadership. This role involves a broad spectrum of marketing activities, including print, digital, web, and video, to enhance brand presence and business impact. Key responsibilities include maintaining THX.com content, creating sales collateral, managing analytics (Cision, Google Analytics), coordinating partner marketing assets, producing short-form videos, supporting email campaigns, conducting market research, overseeing branded materials, and assisting with media outreach. The role requires flexibility to support team members and align efforts with business goals.

Good To Have:

Experience and interest in B2B and B2C marketing with experience in the consumer electronics and AV market space highly desirable.
Copywriting and/or editing experience preferred.
Technical proficiency including experience with WordPress CMS preferred.

Must Have:

Maintain THX.com content and databases to support product and partner launches.
Create and manage sales and product collateral including one-pagers, decks, social assets, and newsletters.
Manage Cision and Google Analytics to track earned media, competitive coverage, and campaign performance.
Coordinate shared assets, campaign tracking, and messaging archives for partner marketing.
Coordinate short-form videos for social and sales content.
Support email and direct-to-consumer marketing efforts, including design and performance tracking.
Conduct research to inform marketing leadership on messaging, positioning, and campaign strategy.
Oversee inventory and distribution of branded materials.
Coordinate marketing video and photo shoots under creative direction.
Assist with global media outreach, messaging, and award submissions.
Implement paid and organic campaigns via Sprout Social, including input on content creation and performance tracking.
Support Product Marketing Manager and Sr. Director to partner across teams to ensure marketing efforts align with business goals.
BA/BS degree or certification in Communications/Marketing.
3-5 years of marketing/communications roles or comparative education experience.
Must be a team player, with a positive attitude, who can easefully cooperate and coordinate.
Excellent oral and written communication skills.
Visual content creation experience and interest including with Adobe Creative Suite, specifically Illustrator and Photoshop.
Good working knowledge of Microsoft 365, Canva, PowerPoint, Keynote, and Google slides.
Experience and/or ability to learn quickly marketing measurement such as Google Analytics and Sprout Social.
Technical proficiency needed.
Must be a critical thinker, timely communicator, and able to manage and meet deadlines with a strong attention to detail.

Perks:

Opportunity to make an impact globally.
Working across a global team located across 5 continents.
Unique, gamer-centric #LifeAtRazer experience.
Accelerated growth, both personally and professionally.
Certified as a Great Place to Work® in both United States and Singapore.

Add these skills to join the top 1% applicants for this job

communication

team-player

adobe-creative-suite

creative-writing

game-texts

canva

photoshop

google-analytics

Job Responsibilities :

The Associate Marketing Manager plays a key role in driving both B2B and B2C marketing initiatives across assigned THX technologies and services. Reporting to senior leadership, this role supports a wide range of marketing activities—including print, digital, web, and video—to help amplify brand presence and business impact. Flexibility is essential, as the Associate Marketing Manager may also step in to support team members during leaves or travel, ensuring continuity across marketing efforts.

Maintain THX.com content and databases to support product and partner launches.
Create and manage sales and product collateral including one-pagers, decks, social assets, and newsletters.
Manage Cision and Google Analytics to track earned media, competitive coverage, and campaign performance.
Coordinate shared assets, campaign tracking, and messaging archives for partner marketing.
Coordinate short-form videos for social and sales content.
Support email and direct-to-consumer marketing efforts, including design and performance tracking.
Conduct research to inform marketing leadership on messaging, positioning, and campaign strategy.
Oversee inventory and distribution of branded materials.
Coordinate marketing video and photo shoots under creative direction
Assist with global media outreach, messaging, and award submissions.
Implement paid and organic campaigns via Sprout Social, including input on content creation and performance tracking.
Support Product Marketing Manager and Sr. Director to partner across teams to ensure marketing efforts align with business goals.
Other duties as assigned.

Pre-Requisites :

BA/BS degree or certification in Communications/Marketing
3-5 years of marketing/communications roles or comparative education experience.
Must be a team player, with a positive attitude, who can easefully cooperate and coordinate with both marketing directors and with other company departments.
Experience and interest in B2B and B2C marketing with experience in the consumer electronics and AV market space highly desirable, either employed, internship or volunteering.
Excellent oral and written communication skills; Copywriting and/or editing experience preferred.
Visual content creation experience and interest including with Adobe Creative Suite, specifically Illustrator and Photoshop.
Good working knowledge of Microsoft 365, Canva, PowerPoint, Keynote, and Google slides.
Experience and/or ability to learn quickly marketing measurement such as Google Analytics and Sprout Social.
Technical proficiency needed, including experience with WordPress CMS preferred.
Must be a critical thinker, timely communicator, and able to manage and meet deadlines with a strong attention to detail following creative and strategic direction from managers.