Marketing Activation Manager

You will be responsible for Marketing Activation at Valeo Service Headquarters, the Aftermarket Division of Valeo. This role involves significantly contributing to Valeo Service's market influence and promoting its 'Smart Care for You' promise through impactful, consistent, and tailored Marketing Activation Plans for products and services to drive business growth. You will also support regional and local Marketing teams with your expertise.

Must Have

• Be a member of the Headquarter Strategic Marketing Team, with a worldwide scope of intervention.
• Be a role model for the organisation, spreading expertise and being a referent on Marketing Activation Campaigns.
• Have abilities and significant experience in defining Marketing Activation Plans, covering all available levers (offline and online) to push sales.
• Support and advise Product Marketing teams, and create Marketing Activation plans for product and service launches, including communication material.
• Be responsible for delivering Marketing Activation Plans on part of the product portfolio.
• Support internal customers with a business-oriented mindset at different organisational levels and functions.
• Advise organisation members on effective activation plans within your scope.
• Manage the production of all needed deliverables, coordinating with internal resources and external partners.
• Act as the primary liaison between Valeo Service Product Marketing teams and Marketing Production Resources.
• Guarantee compliance of all deliverables (printed material, packaging, photos, videos, logos) with organisation requirements.
• Frame marketing material creation at Region and Division level, providing support to local teams.
• Keep informed of latest technology trends and innovations.

Good to Have

• Dual experience in B2B and B2C, with B2B2C being highly valued.
• Previous experience in Automotive and/or Aftermarket.

Perks & Benefits

• Join one of the largest global innovative companies, with more than 20,000 engineers working in Research & Development.
• Work in a multi-cultural environment that values diversity and international collaboration.
• Be part of a team with more than 100,000 colleagues in 31 countries, offering many opportunities for career growth.
• Work for a business highly committed to limiting the environmental impact of its activities and ranked as the number one company in the automotive sector in terms of sustainable development.
• Grow and thrive, setting the trend through advanced technologies, for greener, safer, and smarter mobility.
• Opportunity to #Dare.Care.Share within a common culture.

Valeo is a tech global company, designing breakthrough solutions to reinvent the mobility. We are an automotive supplier partner to automakers and new mobility actors worldwide. Our vision? Invent a greener and more secured mobility, thanks to solutions focusing on intuitive driving and reducing CO2 emissions. We are leader on our businesses, and recognized as one of the largest global innovative companies.

You are in charge of Marketing Activation, at Valeo Service Headquarters, the Aftermarket Division of Valeo.

You highly contribute to the influence of Valeo Service on the market and the diffusion of its “Smart Care for You” promise,

with impactful, consistent and adapted Marketing Activation Plans on products and services to generate business.

Your expertise allows you to support regional and local Marketing teams in their missions.

Responsibilities:

I. You are a multi-skilled marketing specialist, you:

• Are a member of the Headquarter Strategic Marketing Team, with a worldwide scope of intervention (Europe, Asia, Middle-East Africa and Overseas, Americas).
• Are a role model for the organisation: you spread your expertise and you are a referent on Marketing Activation Campaigns.
• Have abilities and significant experience in the definition of Marketing Activation Plans, covering all available levers (offline and online) to push sales
• Stand by and Advise Product Marketing teams, and support the creation of Marketing Activation plans for the launch of products and services, including all communication material. More specifically you are responsible for delivering Marketing Activation Plans on part of the product portfolio.
• Hold a position where you need to support internal customers in their day-to-day work with a business-oriented mindset, at different levels of the organisation (headquarters, 3 regions, 15 divisions) for different functions (marketing, sales, HR…)

II. You are a Marketing Activation referential within Valeo Service, you:

• Advise organisation members on “the good activation plan”, on your scope of intervention
• Manage the production of all needed deliverables, coordinating both with internal resources and external partners.
• Are the primary liaison between Valeo Service Product Marketing teams and our Marketing Production Resources (internal / external)
• Guarantee the compliance of all deliverables produced on your scope (printed material, packaging, photos, videos, logos) with the organisation requirements, both in terms of layout / design, content, and also full technical specifications
• Frame the marketing material creation at Region and Division level, providing all necessary support to local teams
• Keep informed of latest technology trends and innovations

Qualifications

• Business Degree specialized in Marketing
• 10+ years experience in Marketing, with 5+ years on B2B Operational Marketing
• Dual experience in B2B and B2C would be appreciated. B2B2C would be fantastic.
• A proven ability to lead marketing activation / communication topics in an international context
• Capability to manage resources (Internal and external agencies) and optimise budgets
• Significant experience in complex and matrix organisations.
• Previous experience in Automotive and/or Aftermarket would be a strong advantage

_Join Us !

Being part of our team, you will join:

• one of the largest global innovative companies, with more than 20,000 engineers working in Research & Development
• a multi-cultural environment that values diversity and international collaboration
• more than 100,000 colleagues in 31 countries... which make a lot of opportunity for career growth
• a business highly committed to limiting the environmental impact if its activities and ranked by Corporate Knights as the number one company in the automotive sector in terms of sustainable development_