Senior Paid Media Specialist

The Daily Wire is seeking a Senior Paid Media Specialist to execute and optimize paid media campaigns, specifically focusing on Google Ads and Bing Ads. This role involves hands-on management of various campaign types across Search, YouTube, Performance Max, Display, and Discovery, utilizing data-driven strategies to enhance performance, efficiency, and scale in a dynamic media environment.

Must Have

• Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads.
• Build and maintain campaigns including audience setup, conversion tracking, budgets, and bid strategies.
• Monitor and adjust campaign performance daily and weekly to hit KPIs.
• Analyze platform data and apply insights to ongoing campaign optimization.
• Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures.
• Maintain optimization schedules, testing documentation, and performance tracking systems.
• Coordinate with digital publishers and manage weekly status updates and action items.
• Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices.
• 1-3 years of experience in paid media campaign execution.
• In-depth knowledge of paid media strategies.
• Proficiency in smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.).
• Experience with Performance Max setup and optimization.
• Knowledge of YouTube campaign structure and creative requirements.
• Expertise in keyword analysis, expansion, and negative keyword strategies.
• Familiarity with budget/pacing and billing.
• Strong familiarity with Microsoft Excel and Google Sheets.

The Daily Wire is seeking a Paid Media Specialist – Google Ads & Bing Ads to execute and optimize paid media campaigns that drive audience growth and engagement across our platforms. This role is responsible for hands-on management of Google Ads and Microsoft/Bing campaigns across Search, YouTube, Performance Max, Display, and Discovery, using data-driven strategies to maximize performance, efficiency, and scale in a fast-paced media environment.

Primary Responsibilities

• Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms
• Build and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshooting
• Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs
• Analyze platform data and apply insights to ongoing campaign optimization
• Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures
• Maintain optimization schedules, testing documentation, and performance tracking systems
• Coordinate with digital publishers and manage weekly status updates and action items
• Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices

Experience & Requirements

• 1-3 years of experience in paid [channel] campaign execution
• In-depth knowledge of paid media strategies
• Smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
• Performance Max setup and optimization
• YouTube campaign structure and creative requirements
• Keyword analysis, expansion, and negative keyword strategieso
• Budget/pacing and billing
• Strong familiarity with Microsoft Excel and Google Sheets

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