Primary Purpose:
Responsible for creating design
solutions that have a high visual impact. The role involves
listening to clients and understanding their needs before
making design decisions. Develop creative ideas and concepts,
choosing the appropriate media and style to meet the client's objectives.
Major Responsibilities:
Coordinating with clients
or account managers to discuss the business objectives and
requirements of the job.
Interpreting the
client's business needs and developing a concept to suit
their purpose
Obtains approval of concept
by submitting rough layout for approval
Developing design briefs by
gathering information and data through research
Thinking creatively to
produce new ideas and concepts.
Presenting finalised ideas
and concepts to clients or account managers
Working with a wide range
of media, including photo manipulation and computer-aided design (CAD)
Demonstrating illustrative
skills with rough sketches, create & modify fonts according
to brand guidelines
keeping abreast of emerging
technologies in new media, particularly design programs
such as WordPress, FreeHand, Illustrator, Photoshop, 3ds Max,
Acrobat, Director, Dreamweaver and Flash;
Working as part of a team
with printers, copywriters, photographers, stylists,
illustrators, other designers, account executives, web
developers and marketing specialists.
Awareness of current
fashions in the visual arts, working knowledge of the latest
computer packages and an understanding of material costs and
time limits, all of which can impact on the design.
Create designs, concepts,
and sample layouts based on knowledge of layout principles and
aesthetic design concepts.