CoinDCX

Assistant Manager-Marketing Operations

Software Development Engineer in Test-2

The Assistant Manager-Marketing Operations at CoinDCX will develop and execute marketing strategies, manage end-to-end marketing operations, create engaging content (push notifications, emails, in-app marketing), and manage agencies.  Responsibilities include streamlining operations, developing playbooks, collaborating with various teams (product, brand, growth, etc.), and ensuring alignment between marketing and product updates.  The ideal candidate will have 4-5 years of experience in marketing operations, financial knowledge (stock markets, trading), passion for crypto and Web3, strong content writing skills, and the ability to work in a fast-paced environment.

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 About the job
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 The CoinDCX journey: building tomorrow, todayAt CoinDCX, we believe ‘CHANGE STARTS TOGETHER’. You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India’s first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team! Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us! Inside CoinDCX’s Brand Communication TeamOur Brand Communication team is the voice of CoinDCX, crafting stories that resonate with our audience and build a strong brand identity. We’re passionate about creating impactful narratives that elevate our brand in the blockchain space. If you’re a creative communicator, join us in defining how the world perceives digital finance and Web3. You need to be a HODLer of these <ul><li>4-5 years of experience in marketing operations / product marketing</li><li>Should have financial knowledge, in terms of having interest in following stock markets, trading, reading news about movement in stocks etc.</li><li>Good understanding of Derivatives Trading &amp; Spot Trading across markets</li><li>Passionate about crypto and web3</li><li>Expertise in content writing and the ability to write content whenever required</li><li>Ability to work in a fast paced environment</li><li>Strong organizational &amp; operational skills with attention to detail</li></ul>
 You will be mining through these tasksDevelop and execute marketing strategies that effectively communicate the unique features and benefits of our product and features.Operations Management: <ul><li>Take charge of end-to-end marketing operations related to the product, aiding both the growth and product teams in addressing final-stage tasks efficiently.</li><li>Develop these processes into comprehensive playbooks for future use, streamlining operations and contributing to long-term strategy implementation.</li></ul>
Content Creation and Management: <ul><li>Develop engaging content across Push Notifications, Emails and in-app marketing properties like banners, etc.</li><li>And Ability to create compelling content and copies across the product and guide content teams wherever needed.</li></ul>
Agency Management: <ul><li>Work closely with agencies and internal copy, design and video teams to develop engaging content and bring communication strategy to life.</li></ul>
Collaboration: <ul><li>Collaborate with Product Marketing Managers planning, strategising product positioning for marketing</li><li>Work closely with other marketing channels such as community, social media, brand, PR, SEO etc to ensure smooth execution of campaigns that align with product feature and campaign releases.</li><li>Work closely with the product development team to ensure marketing strategies align with product updates and releases.</li><li>Collaborate with the brand team &amp; growth team to ensure that the brand mandate is followed; periodically review product funnels to ensure the communication is up to date and consistent with the guidelines.</li></ul>
 Are you the one? Our missing block <ul><li>You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space.</li><li>The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape.</li><li>You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do.</li><li>You embrace a ‘We over Me’ mindset, growing individually while fostering the growth of those around you.</li><li>Change is your catalyst, igniting your passion to build and innovate.</li><li>You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what’s possible.</li></ul>
 Perks That Empower YouOur benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you. <ul><li>Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you’re eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you.</li><li>Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow.</li><li>Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected.</li><li>Bi-Weekly Learning Sessions: These sessions are more than just updates—they’re opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape.</li></ul>
 
 
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