You can never surpass the thrill of online games. The adrenaline rush you get, skill enhancement, the surge in focus, patience test, everything combines it all. Dangal Games is recognised as one of India's most loved online gaming platforms.

Dangal Games

Manager- Customer Retention Management

Dangal Games seeks a data-driven Manager - Customer Retention Management with 2+ years of experience in online gaming CRM. Responsibilities include developing and executing user retention strategies, analyzing data to identify user segments, and creating targeted campaigns. Must-have skills include experience with CRM tools, data analysis, and campaign management.

<div id="cw-rich-description" style="color:#171B27; margin-bottom: 32px;">  <span id="spandesc"><p>  <b>    <u>About:&nbsp;</u></b></p><div>  <br></div><div>Founded in 2017, Dangal Games is an online gaming technology  company. Poker Dangal became the opening chapter of its success story  when it was founded by a group of enterprising Poker enthusiasts with  a vision to transform &amp; redefine skill gaming for the Indian  circuits. As an unprecedented phenomenon, the app made it to the top 5  online Poker apps in India within a span of a few months.<br>  <br>After establishing a stronghold in the hearts of players all  across the country, the unified gaming app — Dangal Games, was  launched. Within no time it registered immense popularity with the  home audience, reaching a user base of 10 lakhs+. This extraordinary  feat was made possible by its benchmark easy-to-play ecosystem with a  strong emphasis on AI-based safest security gateways.</div><p>Dangal Games a  well-graded gaming company that offers first-rate skill based real  money games. We have 4 flagship products - PokerDangal, RummyDangal,  Fantasy Dangal &amp; Dangal Games. <br></p><p align="justify">We are  currently looking an analytical &amp; data driven talented Manager -  Customer Retention Management (CRM) to join our team and implement  improvements to the CRM processes, propose methods to acquire &amp;  retain customers and participate in growth campaigns. Reporting to the  Head of Customer Retention, the candidate will execute the Customer  Retention Strategies and will be responsible for improving the overall  experience for users in an effort to maximize user retention,  engagement and monetization. <br></p><div>  <br></div></span><br><span id="spanreq"><h3>Requirements</h3><p>  <b>    <u>What you will do:</u></b>  <b>    <br></b></p><ul>  <li>    <span>Developing and executing the user Retention Strategy to      optimize Key Performance Indicators including customer lifetime      values, key touch points, retention/churn levels and average      revenue per player. <br></span></li>  <li>    <span>Analyzing data to identify different users’ segment &amp;      design targeted campaigns for each segment<br></span></li>  <li>    <span>Creation and implementation of an optimized daily/ weekly/      monthly campaign program (retention and reactivation both      automated and not automated), tailoring communication to different      customer segments identified through CRM tool <br></span></li>  <li>    <span>Tracking financial effectiveness of scheduled campaigns      through regular reporting, including details of customer behavior,      game play and value addition <br></span></li>  <li>    <span>Make strategic recommendations on necessary fundamental      changes in order to drive user engagement, retention and      profitability <br></span></li>  <li>    <span>Control of the overall retention bonus spending and achieve      revenue growth Month on Month<br></span>    <br></li></ul><div>  <br></div></span><br><span id="spanben"><h3>Benefits</h3><p>  <b>What we are looking:</b>  <br></p><ul>  <li>    <span>2+ years of proven experience with customer life cycle      management across multi-brands / products / regions, preferably in      online gaming<br></span></li>  <li>    <span>Hands on experience on at least one CRM tool (CleverTap,      Webengage, MoEngage etc) <br></span></li>  <li>    <span>Analytical, data-driven and well-versed with Excel<br></span></li>  <li>    <span>Knowledge of CRM Statistics, Analysis and Tools, all involving      the retention, reactivation and communication to customers are mandatory.<br></span></li>  <li>    <span>Strong team player and comfortable working in fast-paced,      matrix environments.<br></span></li></ul><div>  <br></div></span><br>  </div>