Back in the mid-2000s, when browser games were booming and virtual worlds were just getting started, FlowPlay saw a golden opportunity to build online communities around casual games.  Our journey led us to create an unprecedented massively multiplayer online (MMO) games platform that connects 75 million players around the world. While the platform and business strategy has evolved over the years, FlowPlay’s focus on community and technology innovation has never wavered.  As a self-publishing studio, we have the freedom to create games that we truly believe in, keeping players happy while exploring opportunities to enter untapped markets and cultivate new communities.

FlowPlay

Marketing Manager, Communications

The Marketing Manager, Communications is responsible for developing, executing, and optimizing email and push notification marketing strategies that drive customer retention, engagement, and lifetime value across FlowPlay’s online gaming platforms. This role requires deep expertise in email marketing, mobile push, segmentation, data-driven campaign optimization, and lifecycle communications. The Manager will lead the strategic use of external communication channels, oversee campaign execution, and cultivate continuous improvement in performance through testing and analytics.

<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Who We Are</h2><p class="my-4 text-gray-700 leading-relaxed">FlowPlay is a leading developer of online virtual worlds and casual free-to-play games. Our flagship titles—Vegas World, Seven Seas Casino, and Casino World (and formerly, Our World)—engage millions of players around the globe. We’ve also got exciting new games on the horizon, including ventures into real money gaming, that are driving transformative changes in how we entertain and engage our players. As a privately held, Seattle-based company, we pride ourselves on combining creativity, technology, and community to deliver experiences that entertain and connect people. At FlowPlay, our culture is authentic, collaborative, entrepreneurial, and people-first. We are a tight-knit team that values innovation, inclusion, and a healthy work-life balance.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Job Summary</h2><p class="my-4 text-gray-700 leading-relaxed">The Marketing Manager, Communications is responsible for developing, executing, and optimizing email and push notification marketing strategies that drive customer retention, engagement, and lifetime value across FlowPlay’s online gaming platforms. This role requires deep expertise in email marketing, mobile push, segmentation, data-driven campaign optimization, and lifecycle communications. The Manager will lead the strategic use of external communication channels, oversee campaign execution, and cultivate continuous improvement in performance through testing and analytics.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Key Responsibilities</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Develop and implement lifecycle marketing strategies to engage players, increase retention, and maximize lifetime value.</li><li class="leading-relaxed">Design and execute multi-touch communication campaigns across email, mobile/web push, SMS, in-app messages, and to a lesser degree, social media platforms</li><li class="leading-relaxed">Manage and maintain content calendars for all major email initiatives and launches.</li><li class="leading-relaxed">Lead A/B and multivariate testing of key email variables and messaging to improve engagement and conversion rates.</li><li class="leading-relaxed">Analyze campaign performance data, report key insights, and proactively refine strategies based on results.</li><li class="leading-relaxed">Collaborate closely with Product, Engineering, Community Management, and Design teams to ensure email content aligns with player experiences.</li><li class="leading-relaxed">Ensure email communications comply with regulatory requirements and best practices in the gaming industry.</li><li class="leading-relaxed">Oversee segmentation, personalization, and dynamic content initiatives within the email marketing program.</li><li class="leading-relaxed">Stay current with trends, tools, and technologies in email marketing and lifecycle communications.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Performance Expectations</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Achieve measurable improvements in email-driven retention, engagement, and lifetime value.</li><li class="leading-relaxed">Deliver innovative and effective email communication strategies that stand out in online gaming.</li><li class="leading-relaxed">Meet or exceed retention and engagement targets through continuous optimization of email campaigns.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Required Skills and Competencies</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Proficiency in marketing automation and CRM systems specific to email marketing.</li><li class="leading-relaxed">Strong analytical skills and experience interpreting campaign metrics, customer segmentation, and journey analytics.</li><li class="leading-relaxed">Excellent strategic thinking and problem-solving skills within email marketing and lifecycle campaigns.</li><li class="leading-relaxed">Creative approach to content development, messaging, and audience engagement.</li><li class="leading-relaxed">Superior communication and presentation abilities.</li><li class="leading-relaxed">Experience with A/B testing and data-driven optimization of email programs.</li><li class="leading-relaxed">Bachelor’s degree in Marketing, Communications, or related field (advanced degree preferred).</li><li class="leading-relaxed">Minimum 5 years of experience in email marketing or lifecycle communications, ideally in gaming or related verticals.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Additional Preferred Qualifications</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience in the social casino or online gaming industry.</li><li class="leading-relaxed">Familiarity with regulatory standards for email marketing in gaming.</li><li class="leading-relaxed">Knowledge of player psychology and motivation in digital entertainment.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Join the FlowPlay team!</h2><p class="my-4 text-gray-700 leading-relaxed">At FlowPlay, we pride ourselves on being a company that we all love working for. We have been regularly featured among the 20 best places to work in Seattle (according to Seattle Business Magazine), and our average tenure in the company is almost 8 years. Despite delivering large and successful games with global reach, we have a small team culture where each colleague’s impact can be felt. In surveys, our employees report high satisfaction rates, and say that they enjoy getting to know and work with each other and value working on games that bring people joy.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">We offer:</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Fully-paid medical (PPO), dental, and vision plans</li><li class="leading-relaxed">Accrued PTO and 12 holidays annually, PTO increases with tenure</li><li class="leading-relaxed">A hybrid work culture with two in-office days per week (Monday / Wednesday)</li><li class="leading-relaxed">Catered meals</li><li class="leading-relaxed">A fully stocked pantry of snacks and drinks</li><li class="leading-relaxed">Fun social gatherings</li><li class="leading-relaxed">A 401k plan with 4% company matching</li><li class="leading-relaxed">Long-term disability</li><li class="leading-relaxed">Life insurance</li><li class="leading-relaxed">FSA plan for Medical and Dependent Care</li></ul>

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Zipdev offers the opportunity to work remotely with clients based in the United States. Zipdev recruits and hires the best Developers, Designers, QA Testers, and Project Managers in Latin America. If you have been successful working remotely, work well with remote teams and understand the importance of communication, contact us right away.

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<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Description</h2><p class="my-4 text-gray-700 leading-relaxed">We're looking for a passionate and experienced System Reliability Engineer to play a key role in designing, implementing, and maintaining our evolving cloud-native platform. You´ll be instrumental in shaping our reliability practices, automating operational tasks, and driving continuous improvement across our systems. This is an exciting time to join us as we embark on significant refactoring efforts and continue to leverage cutting-edge technologies.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What You'll Do:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Design, build, and maintain highly available, scalable, and resilient systems on Google Cloud Platform (GCP).</li><li class="leading-relaxed">Proactively monitor system health, performance, and capacity, identifying and resolving issues before they impact users.</li><li class="leading-relaxed">Develop and implement automation for infrastructure provisioning, deployment, and operational tasks (e.g., CI/CD pipelines, disaster recovery).</li><li class="leading-relaxed">Collaborate with development teams to ensure new features are designed and implemented with reliability and operational excellence in mind.</li><li class="leading-relaxed">Manage and optimize our MongoDB Atlas instances, ensuring data integrity, performance, and security.</li><li class="leading-relaxed">Lead the refactoring effort of our Redis services to a more scalable and resilient Pub/Sub or Kafka-based architecture.</li><li class="leading-relaxed">Participate in on-call rotations and incident response, conducting thorough post-mortems and implementing preventative measures.</li><li class="leading-relaxed">Contribute to the development of best practices, runbooks, and documentation for system operations.</li><li class="leading-relaxed">Identify and implement opportunities for cost optimization without compromising reliability.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Requirements</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">5+ years of experience in a System Reliability Engineering, DevOps, or Site Reliability Engineering role.</li><li class="leading-relaxed">Strong hands-on experience with Google Cloud Platform (GCP) services (e.g., Computer Engine, Kubernetes Engine, Cloud SQL, Cloud Monitoring, Cloud Functions, Networking).</li><li class="leading-relaxed">Proven expertise in managing and optimizing MongoDB Atlas (or other cloud-hosted) databases.</li><li class="leading-relaxed">Solid experience with containerization technologies, particularly Docker and Kubernetes.</li><li class="leading-relaxed">Demonstrated experience with Infrastructure as Code (e.g., Terraform, Cloud Deployment Manager).</li><li class="leading-relaxed">Proficiency in scripting languages such as Python, Go, or Bash.</li><li class="leading-relaxed">Familiarity with message queuing systems like Redis, RabbitMQ, or Kafka; 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Marketing Manager, Communications

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