Maestro Realtek

Manager - Offline Marketing

Manage offline marketing campaigns for real estate company. Develop strategies, execute events, and build partnerships. 3+ years experience in offline marketing, strong understanding of real estate market dynamics, excellent project management & communication skills required.

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 About the job
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 Key Responsibilities  Strategy Development: <ul><li>Develop and implement offline marketing strategies that align with the company’s overall business goals and objectives.</li><li>Conduct market research to understand consumer behavior, competitor activity, and industry trends.</li><li>Identify and target key customer segments and demographics.</li></ul>
 Campaign Management: <ul><li>Plan, execute, and manage offline marketing campaigns, including print advertising, billboards, direct mail, brochures, and event sponsorships.</li><li>Collaborate with creative teams to produce high-quality marketing materials.</li><li>Ensure consistency of brand messaging across all offline channels.</li></ul>
 Event Management: <ul><li>Plan and coordinate real estate events such as property launches, open houses, exhibitions, and trade shows.</li><li>Manage event logistics, including venue selection, vendor coordination, and promotional activities.</li><li>Track and analyze event ROI and effectiveness. </li></ul>
 Partnerships And Sponsorships:  <ul><li>Identify and negotiate partnerships and sponsorship opportunities to enhance brand visibility.</li><li>Build and maintain relationships with local businesses, community organizations, and industry influencers.</li></ul>
 Budget Management: <ul><li>Develop and manage the offline marketing budget, ensuring cost-effective allocation of resources.</li><li>Track, report, and analyze the performance of offline marketing activities against the set KPIs and ROI.</li></ul>
 Team Collaboration: <ul><li>Work closely with the digital marketing team to ensure an integrated marketing approach.</li><li>Collaborate with the sales team to align marketing strategies with sales goals.</li><li>Lead and mentor junior marketing staff in executing offline campaigns.</li></ul>
 Compliance And Legal: <ul><li>Ensure all offline marketing activities comply with local regulations and legal requirements.</li><li>Manage and secure all necessary permits for advertising and events.</li></ul>
 Qualifications: <ul><li>Master's degree in Marketing, Business Administration, or a related field.</li><li>Minimum of 3 years of experience in marketing, with at least 2 years in offline marketing within the real estate industry.</li><li>Proven track record of successfully managing offline marketing campaigns.</li><li>Strong understanding of real estate market dynamics and consumer behavior.</li><li>Excellent project management and organizational skills.</li><li>Ability to work independently and manage multiple projects simultaneously.</li><li>Strong negotiation, communication, and interpersonal skills.</li><li>Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.</li></ul>
 Key Competencies: <ul><li>Strategic Thinking</li><li>Creativity and Innovation</li><li>Leadership and Team Management</li><li>Results-Oriented</li><li>Strong Analytical Skills</li><li>Negotiation and Influencing Skills</li></ul>

 
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