QS Quacquarelli Symonds 

Marketing Specialist – Italy

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QS is seeking a Marketing Specialist for Italy to lead marketing strategy and student recruitment activities. This role involves driving event registration, managing Italian stakeholder relationships, overseeing campaign budgets, and ensuring marketing performance contributes to commercial success. The specialist will develop and execute localized marketing campaigns, manage relationships with local partners, influencers, and government bodies, build campaign assets across various channels, monitor and optimize campaign budgets for ROI, and contribute to SEO strategy. Responsibilities also include collaborating with sales and delivery teams, providing market insights, and potentially traveling to events in Italy.

Email Marketing Specialist

Marketing Specialist– Italy
Location: Remote - Italy
Job type: Fixed-Term Contract, Full Time
Working arrangement: Fully Remote
 
 
Why QS? 
 
At QS, our culture fosters a flexible working environment that encourages our employees to own their career whilst personally and professionally thriving. We collaborate,&nbsp;respect, and support each other – and as a company, our values underpin these. 
 
Our mission is to empower motivated people around the world to fulfil their potential through higher education, and to&nbsp;ensure&nbsp;everyone has the same opportunity to achieve that potential. We celebrate the diversity of our teams and believe through sharing our experiences we can learn from one another and become stronger together, which enables us to achieve our goal. 
 
At QS,&nbsp;you’ll be responsible for implementing real change in the international higher education landscape, full of exciting and interesting challenges where you can drive positive impact across the business. 
 
In October 2023 we were thrilled to be included in Newsweek’s Top 100 Most Loved Workplaces® in the UK list which is compiled using employee sentiment and satisfaction data.  
 
Using insights from more than two million employees in organisations with 50 to 100,000 members of staff, <a rel="noopener noreferrer" href="https://www.newsweek.com/rankings/uks-100-most-loved-workplaces-2023">the list</a> recognises workplaces where employees feel most respected and appreciated.  
 
The role
 
The Marketing Specialist for Italy leads the marketing strategy and delivery of student recruitment activities across the region. This role drives event registration and attendance, manages relationships with Italian stakeholders, oversees campaign budgets, and ensures marketing performance contributes to commercial success across QS Events.
 
Role responsibilities
 
This section outlines the key duties and responsibilities of the role - the core tasks that will be used to evaluate the individual’s performance. Candidates should clearly understand what is expected.
 
 
<ul>
<li>Develop and execute localised, high-impact marketing campaigns for QS student recruitment events in Italy.</li>
<li>Drive registration, attendance, and quality candidate generation across QS Discover and QS Connect products.</li>
<li>Manage relationships with key local partners, influencers, media outlets, and government stakeholders.</li>
<li>Build and maintain campaign assets across paid, email, SEO, content, and social media channels.</li>
<li>Monitor and optimise campaign budgets to ensure cost-efficiency and strong ROI.</li>
<li>Own the performance of regional landing pages and contribute to SEO strategy.</li>
<li>Collaborate with regional sales and delivery teams to align on candidate quality and value proposition.</li>
<li>Provide market insights and performance reporting to inform broader EMEA and global marketing strategy.</li>
<li>Travel to QS events in Italy as needed (approx. 10–15%).</li>
</ul>
 
Key skills and experience
 
<ul>
<li>Proven success in multi-channel marketing campaign development and execution in a regional market.</li>
<li>Strong understanding of Italian market dynamics and student recruitment behaviors.</li>
<li>Experience managing stakeholder relationships with local media, influencers, and government bodies.</li>
<li>Fluency in Italian and English.</li>
<li>Skilled in budget ownership and performance optimization.</li>
<li>CRM and marketing platform experience (HubSpot preferred).</li>
<li>Ability to work autonomously and collaboratively across global teams.</li>
<li>Strong communication and project management skills.</li>
<li>Experience in the education sector, events marketing, or B2C student recruitment.</li>
<li>Familiarity with design tools like Canva and campaign analytics platforms.</li>
</ul>
 
So, who are we and what do we do? 
 
QS is the world’s leading provider of services, analytics, insights, and intelligence to the global higher education sector - supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals&nbsp;seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings® which reaches a global audience of hundreds of millions of people. 
 
Founded in 1990, our activities span across 50 countries, working with over 2000 of the world’s leading higher education institutions and over 12,000 employers. &nbsp; Headquartered in London, QS has over 750 employees globally with offices in Australia, Malaysia, India, Romania, Singapore, France, Germany, and the USA.&nbsp;QS keeps growing organically, through acquisition and by recruiting top talent across key regions. 
 
We take investing in our people very seriously. 
 
Outside&nbsp;of the standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset: 
 
<ul>
<li>Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation&nbsp; </li>
<li>A focus on welfare which is led by our global wellness team, with mental health first aiders globally </li>
<li>Access to a variety of diversity and inclusion initiatives and groups&nbsp; </li>
<li>Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event </li>
<li>Support for volunteering and study leave</li>
<li>Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips&nbsp; </li>
<li>Options to join our outstanding global Mentorship programme&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li>
</ul>
 
Like what&nbsp;you’ve heard? Great, apply now!
 
 
As a candidate, we know the application and interview process can be daunting and so&nbsp;it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.&nbsp; 
 
Equal opportunities&nbsp; 
 
QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.

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