Modern communication stack to create productive experiences for customer-facing teams

SaaS Labs

Product Marketing Manager

As a Product Marketing Manager at SaaS Labs, you'll own the go-to-market strategy for their suite of products.  Responsibilities include developing and refining product positioning and messaging, collaborating with product management, conducting market research and competitive analysis, gathering customer feedback, creating compelling content (product pages, blogs, videos), and tracking campaign performance.  You'll work closely with brand, content, and growth teams, ensuring alignment with product roadmaps and launches. The role demands strong storytelling, writing, and analytical skills, along with experience in global SaaS marketing for SMB and mid-market businesses.

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 At SaaS Labs, we're looking for an experienced Product Marketing Manager to own the go-to-market strategy and execution for our suite of products from end to end. You will also drive product launches, build market awareness through extensive competitive intelligence and understanding of market trends, enable our GTM teams, create strategic content, and help generate demand for JustCall, as well as other SaaS Labs products. You’re a natural collaborator and a fantastic writer because you’ll be partnering closely with our brand, content, and growth teams on product messaging, demand generation campaigns, and sales enablement. Key Responsibilities: <ul><li>Own the GTM strategy and execution for our suite of products and track relevant metrics in partnership with the Product team</li><li>Develop and refine the positioning and messaging for our products, ensuring they stand out in a competitive market. Collaborate closely with product management to align marketing strategies with product roadmaps and launches.</li><li>Research the market, share competitive intelligence, and build battle cards, pitch decks, and one-pagers required to support pipeline growth and drive conversions</li><li>Own the process of gathering and analyzing customer feedback, and market and competitive data to inform product development and marketing strategies. Utilize insights to create compelling, data-driven narratives that drive engagement and adoption</li><li>Create and oversee the creation of compelling content such as product pages, blogs, videos, and articles to support feature launches and demand generation campaigns</li><li>Own product positioning across channels including review sites, marketplace listings, social posts, interactive product tours, short videos, email campaigns, and internal documentation</li><li>Track, analyze, and report on the performance and impact of marketing campaigns to executive leadership, with continuous improvement recommendations</li></ul>
Qualifications: <ul><li>5+ years of experience in global SaaS marketing for SMB and mid-market businesses.</li><li>Bachelor's degree in Journalism, Communications, Marketing, or a related field.</li><li>Excellent storytelling, writing, editing, and proofreading skills</li></ul>
Skills: <ul><li>You are a customer-obsessed marketer who demonstrates a deep, data-based understanding of the user to advocate effectively for their needs across the business</li><li>You are an exceptional communicator (written, verbal, and visual) who builds rapport with internal collaborators and customers</li><li>You craft high-quality, plagiarism-free content that fuels both customer acquisition and adoption.</li><li>You also follow popular culture and understand American/Global cultural references</li><li>You prefer a "test and learn" approach to continuously optimize marketing campaigns, including A/B testing, segmentation analysis, and performance tracking</li><li>You have an entrepreneurial approach and passion, a sense of urgency, and an ability to drive meaningful change in the industry</li></ul>
Benefits/Perks: <ul><li>Opportunity to work and collaborate with a global team spread across 6 countries</li><li>Routine hackathons and learning boot camps to promote knowledge sharing</li></ul>
About SaaS LabsSaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics). SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific). Curious about what we're building? <a class="XfXlvipTSrxjPDmBIXpWhHUCdAMDxlRIsg " target="_blank" href="https://www.linkedin.com/company/justcall-io/" data-test-app-aware-link="">Follow us on LinkedIn</a> to be the first to know!
 
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<section aria-labelledby="job-description-title" class="styles--3vx-H" data-ui="job-description"><h2 id="job-description-title">Description</h2><div>Homa is a global mobile game developer and publisher with a portfolio of over 80 mobile games and 1.8B downloads.&nbsp;We combine cutting-edge technology with a passion for games to produce hits with franchise potential, empowering creators to thrive in the global gaming landscape. Through Homa Lab, its proprietary gaming technology platform, Homa provides game developers worldwide with market knowledge, data-driven tools, game tech, and insights to transform creative ideas into commercial hits.Since our inception, we have raised $165 million in total from prominent investors, including Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures, and Bpifrance. We have also received support from renowned business angels, such as the founders of King, Sorare, and Spotify. But what truly sets Homa apart is our team.We are a diverse group of individuals from different backgrounds, countries, and cultures, all driven by a shared passion for taking over the gaming industry. Our team is rapidly growing, attracting industry veterans eager to help us deliver the next generation of Homa’s games.Joining Homa means becoming part of a dedicated team creating innovative and high-performing games for players worldwide. If you're ready to take your career to the next level and make a real impact in the gaming industry, then Homa is the perfect place for you. Join us and let's create the future of gaming together!<h3>Role and Missions — What you will do 🚀</h3>As the Executive Producer on <a tabindex="0" data-role="button-link" class="button--2de5X button--14TuV tertiary--1JsWJ external" rel="nofollow noreferrer noopener" target="_blank" href="https://play.google.com/store/apps/details?id=com.homagames.studio.allinhole&amp;hl=en">All in Hole</a>, you will own and lead the entire production function of the game, making all key production decisions and shaping its strategic direction from launch through live operations. As a core member of the project's leadership team, you will play a pivotal role in defining the game's vision, execution, and long-term success.Reporting directly to the General Manager, you will be responsible for building and leading a team of Senior Producers, ensuring smooth execution, continuous improvement, and a compelling player experience. This is a high-growth opportunity for ambitious individuals, with the chance to expand their leadership impact as the game evolves. You will play a pivotal role in a high-impact project, shaping not just the production function, but the overall trajectory of All in Hole.Your key responsibilities include: <ul> <li>Leading multidisciplinary game teams to execute product plans effectively.</li> <li>Identifying potential risks and implementing strategies to mitigate them.</li> <li>Promoting team-wide visibility and collaboration to foster a creative and productive work environment.</li> <li>Partnering closely with Product teams to align production processes with project goals and objectives.</li> <li>Streamlining the production pipeline to optimize efficiency and resource allocation.</li> <li>Maintaining delivery plans, tracking progress, and coordinating backlogs to meet deadlines and deliver updates.</li> <li>Managing ongoing maintenance activities to ensure our game's and team's longevity and success.</li> <li>Planning and coordinating future build releases to align with project milestones and requirements.</li> <li>Developing resource roadmaps and identifying opportunities for short-term and long-term improvements.</li> <li>Implementing detailed planning, tracking, and allocation of tasks to drive project success.</li> </ul></div></section><section aria-labelledby="job-requirements-title" class="styles--3vx-H" data-ui="job-requirements"><h2 id="job-requirements-title">Requirements</h2><div><h3>Preferred Experience—What's your profile 👀</h3>We are looking for an Exectuive Producer with strong experience in mobile production and live games, who can autonomously lead the production function while building and expanding a high-performing team. The ideal candidate should have a hands-on approach to production, a deep understanding of live game operations, and a proven ability to build processes from scratch, aligning different disciplines and defining roadmaps.The ideal candidate will have:<ul> <li> 5+ years of experience in production management within the gaming industry.</li> <li>A proven track record of shipping and maintaining successful live titles.</li> <li>Strong leadership skills, with the ability to build, lead, and motivate teams. </li> <li> Hands-on experience in production, with a deep understanding of live game operations and workflows.</li> <li>The ability to establish and scale production processes from the ground up.</li> <li> Startup or studio experience is a plus—being comfortable contributing from inception.</li> <li>A passion for gaming and a strong grasp of the gaming landscape.</li> <li>Strong analytical and problem-solving skills, with a creative approach to tackling production challenges.</li> <li> Proficiency in project management tools and methodologies.</li> <li>Experience working with both internal and external development teams is a plus.</li> </ul><h3>Our Culture—Who we are🪐 </h3>At Homa, we are building a community of brilliant talents. We believe that true innovation comes from diversity and collaboration, and that's why we prioritize brainpower and determination over formal education. So if you have the talent, energy and motivation, there is no obstacle to your success here.As the creative experts behind the platform, we provide developers with the data they need to bring their ideas to life. Our team lives by three central values that guide everything we do:✨ Ambition: we're not afraid to tackle difficult challenges and set our goals extremely high. We're on a mission to revolutionize an industry dominated by well-established companies, and we won't stop until we succeed.✨Humility: we leave our pride &amp; ego aside. We are always ready to lend a helping hand, celebrate each other's successes, and learn from our failures. As Mr. Lamar said, "Sit down. Be humble."✨Curiosity: we keep our minds open and never stop learning. We believe that questioning everything is the best way to stay ahead of the curve, and we encourage all our team members to stay curious and never stop exploring new ideas.At Homa, you'll be challenged, supported, and inspired every day, and we can't wait to see what you bring to the table.</div></section><section aria-labelledby="job-benefits-title" class="styles--3vx-H" data-ui="job-benefits"><h2 id="job-benefits-title">Benefits</h2><div><h3>Perks &amp; Benefits 🎁</h3>While success is its own reward, here are some of the benefits that come with working at Homa:<ul> <li>We offer essential benefits in France and specific locations, including health insurance, meal vouchers, public transport subsidies, childcare benefits, and life insurance</li> <li>If you're interested in working from our newly renovated Paris HQ with a rooftop garden and WeWork amenities, we have a desk waiting for you</li> <li>You will be working in English with our international team of top-tier talents from 35+ countries</li> <li>You will have bi-annual reviews with your manager to reflect on your performance, celebrate wins, and receive constructive feedback</li> <li>You will be able to attend diverse team events and&nbsp;Workations&nbsp;(the famous company-wide Homa trip).</li> </ul></div></section>

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

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Let's assess your Programming Patterns! ????- This assessment gives us an idea of your code architecture skills- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.

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Let's assess your OOPs skills! ????- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills- Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc.

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