Sony Music Entertainment

Senior Marketing Manager (AWAL)

AWAL is seeking a Senior Marketing Manager with 7+ years of experience in promoting soundtracks, artists, films, and OTT releases. Ideal candidate should have an MBA in Marketing and experience in music marketing,  budget management, and collaborating with marketing agencies and influencers. Strong analytical and communication skills are essential. 

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 About the job
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 The Sr. Marketing Manager at AWAL is responsible for planning &amp; executing innovative marketing and promotions campaigns for AWAL releases which will includes music singles, EP’s &amp; soundtracks. With the ultimate aim of driving visibility and consumption for these releases across music platforms and touchpoints therey by increasing AWAL’s market share in the region.What you'll do: <ul><li>Plan &amp; ideate with the team on marketing and promotions campaigns for AWAL Recordings, AWAL+ and key AWAL Core frontline releases</li><li>Manage and effectively utilize marketing budgets for various releases (frontline and catalogue).</li><li>Execute the planned marketing campaigns by liasioning with multiple partners and vendors eg. mktg. agencies, influencers, dsp’s like Spotify, YT, Meta etc.</li><li>Track effectiveness &amp; learnings of marketing campaigns executed across platform and present these learnings to leadership teams.</li><li>Collaborate with AWAL marketing teams across the globe to promote global tenpole AWAL releases in India and vice-versa.</li><li>Liase with multiple internal teams across Sony Music and AWAL within India and overseas to share best practices and knowledge.</li></ul>
 Who you are: <ul><li>Previous Experience: Minimum 7 years of experience in promoting soundtracks, artists or films and OTT releases.</li><li>Education: MBA in Marketing from a reputed intitute/university.</li><li>Skills: Should be a team player, hustler and a go-getter, must have an experience of working in large teams. The candidate should be able to monitor and track trends in music that shape pop culture.</li><li>Interests: Should be an avid music listener of new age, indi-pop and commercial Indian music.</li></ul>
 What we give you: <ul><li>You join a vibrant global community with the opportunity to channel your passion every day</li><li>A modern office environment designed for you, empowering you to bring your best</li><li>Investment in your professional growth and development enabling you to thrive in our vibrant community</li><li>The space to accelerate progress, positively disrupt and create what happens next</li><li>We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives</li><li>Annual leave, medical leave and medical insurance.</li></ul>
 Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
 
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