WDIV Local 4 News/ClickOnDetroit

Creative Services Director

Lead a creative team, develop strategic marketing campaigns, manage budgets, and oversee brand image for a major TV station.

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 About the job
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 WDIV/ClickOnDetroit, the Graham Media owned NBC affiliate, is searching for a Creative Services Director . Come join the Station of the Year nine years running where our brands have the largest audience in our local community, and we broadcast all the big local events. Our next Creative Services Director will drive all creative efforts while aligning creative execution with brand strategy for all platforms blending both traditional and modern marketing approaches for audience development using all available tools and platforms. Very simply, the Creative Services Director is accountable for developing and executing strategic and tactical plans in collaboration with the station General Manager, News Department, Sales Team, Promotions Team, and Local Programming from the conceptual phase through actual implementation. We are looking for a Creative Services Director to develop, mentor, and inspire their team while fostering a fun, energetic, and fulfilling work environment. Responsibilities LEADERSHIP: <ul><li>Provide direction and inspiration to Promotion team members in a manner that achieves the projects strategic business goals and metrics</li><li>Effectively communicate creative and brand direction across all channels and platforms </li></ul>
Management <ul><li>The ability to inspire, align, and deploy the right mix of internal or external talent to develop, implement, and optimize campaigns and programs that delight and differentiate</li><li>Manage internal team development with effective coaching, while fostering leadership through team spirit and leading by example </li></ul>
Collaboration <ul><li>Innate desire and skill for building deep trusted relationships/partnerships and work effectively across internal teams</li><li>Confidently resolve internal/external challenges that weaken relationships or inhibit collective success </li></ul>
General Duties <ul><li>Oversee the brand image strategy for WDIV and its execution on air and online</li><li>Manage the Promotions professionals</li><li>Develop promotional strategic plans and campaigns for News and local/network programming</li><li>Develop and implement a winning promotional social media strategy</li><li>Collaborate with Sales department to create content solutions for clients</li><li>Manage production and outside media budgets</li><li>Assist in the crafting of internal and external station and corporate communications</li><li>Act as a true collaborator and mentor within the creative and promotions departments as well as other disciplines</li><li>Participate in outreach to community organizations about station programming and initiatives. </li></ul>
Qualifications <ul><li>Bachelors degree in marketing, journalism, communications, or other related field is preferred</li><li>Minimum 4 years of managerial level experience in a promotions or creative services department</li><li>Proven track record for development of successful strategic marketing campaigns</li><li>Concrete understanding of latest digital technology and social media applications</li><li>Ability to lead a team of creatives and achieve measurable objectives and team growth</li><li>Ability to work in a fast-paced environment calmly and manage deadline pressures </li></ul>
To Apply Please Send Resume Via Email To Dianna Sharpe [email removed] Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks. WDIV is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WDIV will comply with applicable state and local laws prohibiting employment discrimination. Employment Type: Full Time 
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