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With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best-loved properties across lifestyle brands, entertainment, and classics. Since 1974 we have been providing our clients with dedicated licensing and marketing industry professionals, and a fully-integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!

We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us!

About the job/role

Reporting to the Senior Marketing Manager, this role supports the Greater China team in managing social media channels, creates and schedules content, analyzes audience engagement, and propose new content ideas, and supporting and assisting with projects and events.

Responsibilities

• 为大中华区市场团队提供业务相关项目的一般支持。
• 与第三方机构共同管理公司社交媒体渠道，包括微博、微信、豆瓣、红人及其他相关 平台。
• 在新兴社交媒体平台上创建社交媒体形象。
• 创建动态的文字、图片和视频内容。
• 创建促进受众互动的内容，提高受众在公司网站上的存在感，鼓励受众参与。
• 分析并报告受众信息和人口统计数据，以及现有社交媒体项目的成功情况。
• 为社交媒体内容和其他营销项目提出新的想法和概念。
• 撰写并向订阅者发送电子通讯。
• 利用时间轴和预定内容，为受众互动创建持续的新内容流，同时分析、管理并在必要 时更改时间表，以优化访问量。
• 协助管理层开展大型项目、活动和社区管理。
• 作为团队成员协助营销活动。 - 为大中华区内容发布提供一般支持。
• 为内部和外部工作室的内容中心提供支持。
• 为内容审查提供文件和后续支持。
• 协助管理在线内容中心。
• 支持与内容相关的其他活动

• Provide general support to Greater China Marketing teams for business-related programs.
• Manages company social media channels, including Weibo, Wechat, Douyin, Red, and other relevant platforms jointly with 3rd party agencies.
• Engages in social media presence creation on new and emerging social media platforms.
• Creates dynamic written, graphic, and video content.
• Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.
• Analyses and reports audience information and demographics, and success of existing social media projects.
• Proposes new ideas and concepts for social media content and other marketing programs.
• Writes and distributes e-newsletters to subscribers.
• Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimize visits. Assists management with large projects, events, and community management. - Works as part of a team to assist marketing campaigns.
• Provide general support to Greater China Content distribution.
• Support over content hub from internal and external studio.
• Provide support over content censorship in terms of documentation and follow-up.
• Assist managing the online content hub.

Qualifications

• Bachelor’s degree or above
• 2+ years of brand marketing or trade marketing or PR experience with international consumer product brands
• Track record of nationwide retailer/e-tailer campaign accomplishments with the sophisticated connection of the retailing partners esp. with Tmall, JD, Douyin, Little Red Book, top mall operators
• Strong interpersonal communication and negotiation skills esp. with management-level personnel
• Thrive in matrix environments and adept at influencing and coordinating with different stakeholders
• Proficiency in English and Mandarin

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. Some of the perks we have are private health insurance, income protection, gym subsidies, employee share programs and flexible working.

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.