Zazz

Brand Storytelling & Creative Marketing Specialist

Recruitment Marketing Specialist – Talent Outreach & Engagement

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Zazz IT Solutions is seeking a dynamic Brand Storytelling & Creative Marketing Specialist to drive high-volume user sign-ups for their freemium recruitment platform. This remote, full-time position requires 2-4 years of inbound or performance marketing experience, focusing on high-volume user acquisition.  Responsibilities include developing and implementing high-impact inbound marketing campaigns, leveraging organic and paid growth strategies (SEO, social media, viral content), creating engaging short-form content (videos, reels, social ads) to attract and convert job seekers, optimizing campaign performance through A/B testing and analysis, and collaborating with growth marketing and content teams.  The ideal candidate will possess strong social media marketing, content virality, and SEO optimization expertise, along with a data-driven mindset and experience in performance tracking and audience segmentation.  Experience in recruitment marketing is a plus.

<div id="cw-rich-description" style="color:#171B27; margin-bottom: 32px;"> 
 
 
 This is a remote position.About the Role: We are looking for a dynamic Inbound Marketing Specialist who has a proven track record of driving high-volume user sign-ups in a freemium model or social-driven recruitment platform. The ideal candidate should have experience leveraging organic growth strategies, social media engagement, and performance marketing to attract a large audience of job seekers. Responsibilities: • Develop and implement high-impact inbound marketing campaigns to drive mass sign-ups for Zazz’s recruitment platform. • Leverage organic and paid growth strategies, including SEO, social media (TikTok, Instagram, LinkedIn, YouTube Shorts), and viral content creation. • Create engaging short-form content (videos, reels, social ads) that attracts and converts job seekers. • Optimize campaign performance through A/B testing, funnel analysis, and user engagement tracking. • Work closely with growth marketing and content teams to improve sign-up conversion rates. 
 
 <h3>Requirements</h3>Qualifications: • 2-4&nbsp;years of experience in inbound or performance marketing with a focus on high-volume user acquisition. • Strong expertise in social media marketing, content virality, and SEO optimization. • Ability to craft TikTok, Instagram, and YouTube Shorts content that drives engagement. • Data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation. • Experience in recruitment marketing is a plus. 
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Design and develop HTML5/TypeScript-based Class 3 real-money digital games for global markets.  Ensure high-quality standards across digital apps (iOS, Android) and web platforms.  Utilize the Bolt GDK and LoneStar technology stack.  Implement solutions for game features and address complex technical problems. Contribute to timely product delivery, knowledge sharing, and technical documentation.  Maintain technical ownership of assigned modules/features. Follow AW4 SW guidelines, including unit/functional testing. Work in a fast-paced, collaborative environment.

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<div data-automation-id="jobPostingDescription" class="css-oplht1">To design and develop HTML5/Typescript-based class 3 real money digital games for markets across the Globe and be responsible for ensuring high-quality standards of games being developed and delivered. These games will be hosted as digital apps (iOS, Android) as well as over web.What You'll Do<ul><li>Design and develop games in TypeScript and JavaScript for our next-generation digital RMG gaming platform Bolt, which will be hosted on different iOS/Android devices and the web as well.</li><li>You will also be responsible for implementing digital games using Bolt GDK.</li><li>You will be required to work in a fast-changing environment, quick analysis, and proposing/implementing solutions for the game side as well as the LoneStar technology stack to meet game feature requirements.</li><li>The successful candidate will contribute towards high-quality and timely delivery of products, providing solutions to complex technical problems, knowledge sharing and technical documentation.</li><li>You will be having technical ownership of the modules/features assigned to you.</li><li>Follow good development practices in line with AW4 SW guidelines, e.g., Unit/functional test case plan and execute.</li><li>You will also be a part of a truly exciting, open, fun yet challenging environment which provides enormous opportunities for professional and personal growth.</li><li>Should follow good development practices in line of AW4 SW guidelines, e.g. Unit/functional test case plan and execute.</li></ul>What We're Looking For<ul><li>B. Tech. / B.E. / MCA /M. Tech. in Computer Science/Electronics with 1-3 years relevant experience in TypeScript/JavaScript-based SW development.</li><li>Strong understanding of Data Structures concepts</li><li>Good Object object-oriented design and Programming experience</li><li>Multi-thread system-level application development experience</li><li>Strong analytical and problem solving skills</li><li>Experience developing with Cloud-based hosting environments: Different Cloud Platforms</li><li>Experience with Agile Scrum methodologies will be a plus.&nbsp;</li><li>Prior experience in the gaming industry will be a plus.</li><li>Must have good verbal and written communication skills to effectively interact with global stakeholders</li></ul><h2>Why Aristocrat?</h2>Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V<ul><li>World Leader in Gaming Entertainment</li><li>Robust benefits package</li><li>Global career opportunities</li></ul>Our Values<ul><li>All about the Player</li><li>Talent Unleashed</li><li>Collective Brilliance</li><li>Good Business Good Citizen</li></ul><h2></h2>Travel ExpectationsNoneAdditional Information:Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div>At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. </div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

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