[REMOTE] VP of Ad Monetization

2 Days ago • All levels

About the job

SummaryBy Outscal

CrazyGames is seeking a VP of Ad Monetization with experience in programmatic and direct advertising. You'll analyze ad behavior, identify revenue opportunities, and negotiate with partners. Expertise in the advertising market and a deep understanding of programmatic advertising from a publisher perspective are essential.

Job description

CrazyGames, a fast-growing browser games platform with 35M monthly active users, is looking for a VP of Monetization (REMOTE). As our VP of Monetization you take responsibility over both our programmatic and direct advertising revenues. As a primarily advertising-driven business, growing these ad revenues is critical to our mission to build the global market-leading casual browser games platform.


Key outcomes for the role:

  • Within 1 month you are familiar with our ad stack, partners, ad behavior, and processes.

  • Within 3 months you have documented our ad behavior fully and found at least 3 opportunities that each improve revenue by at least 0.5%.

  • Within 6 months you
    • consistently identify both short-term and long-term revenue trends

    • identify, specify and follow up on at least 3 major initiatives that increase the revenue by > 1% each.

    • are coordinating the small team at CrazyGames working on ad monetization

  • Within 12 months you source, select, and negotiate with potential partners (demand partners, ad sales consultants, technical audit consultants, ad tech providers, …). In particular, you’ve helped us find at least 3 local video demand partners that contribute 15% of revenue in their respective local markets.


What we offer:

  • A lot of responsibility and freedom. We hire only experts and trust them to deliver excellent results.

  • Flexible working hours and location. The results are what count!

  • Team weeks: we organize a week somewhere in Europe once or twice per year. We pay for transport and accommodation so you can have fun with the team.

  • The opportunity to play games and claim it's work.


Job requirements

Reach out if:

  • You are intelligent, efficient, pragmatic, and organized.

  • You have experience in sourcing and negotiating with partners and vendors.

  • You are able to understand technical as well as legal concepts around programmatic advertising.

  • You have an eye for detail and for the big picture. You can quickly spot patterns in large amounts of data.

  • You have a deep understanding of the advertising market, including the programmatic market from a publisher perspective.


Please note that we're looking for candidates in Europe, the UK, or on the East Coast of the US, in order to have enough time overlap with Europe (where most of our team is).


About The Company

CrazyGames is a browser games platform on which over 250,000,000 instant gameplays take place every month. We're helping HTML5 games to achieve a global reach and best-in-class revenues by providing publishing and monetization tools to hundreds of game developers.

Flanders, Belgium (Remote)

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