appier

Sales Development Associate (Inside Sales), Japan

Sales Manager, Advertising Solutions, MEA

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The Sales Development Associate at Appier is responsible for generating new sales opportunities for the Japan market through inbound lead follow-up and outbound prospecting. This role involves executing prospect attack campaigns, partnering with Business Development and Enterprise Solutions Sales to qualify opportunities, and maintaining engagement with leads. The associate will also conduct market research and utilize CRM tools to improve efficiency and manage prospects.

<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">About Appier</h2><p class="my-4 text-gray-700 leading-relaxed">Appier is an AI-native Agentic AI as a Service (AaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit <a href="https://www.appier.com/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">www.appier.com</a> for more information.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">About the role</h2><p class="my-4 text-gray-700 leading-relaxed">The Sales Development Associate is responsible for sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails for Japan market.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Responsibilities</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Executing prospect attack campaigns (e.g. cold-calling, email, social media...etc.) to target white space opportunities to generate net new clients.</li><li class="leading-relaxed">Partner with our experienced Business Development and Enterprise Solutions Sales to help qualify the opportunities (inbound and outbound), fill their pipeline, and closure</li><li class="leading-relaxed">Maintain active engagement with new and existing leads through creative follow-up communications designed to increase customer interest in Appier product suites</li><li class="leading-relaxed">Assesses competitors by analyzing and summarizing competitor information and trends; identifying sales opportunities.</li><li class="leading-relaxed">Conduct in-depth market research to expand and manage the database of prospects within assigned territory to inform attacking strategy</li><li class="leading-relaxed">Using tools and technologies to improve process efficiency and periodically reviewing and updating our customer relationship management (CRM) system, Salesforce.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">About you</h2><p class="my-4 text-gray-700 leading-relaxed">We are looking for high-energy, driven professionals with sound business acumen, strong technical aptitude and natural sales instincts to join our Growth Team organization as a Sales Development Associate. You will gain experience interacting with clients of all levels, in a variety of industries, and selling all Appier product suites.</p><p class="my-4 text-gray-700 leading-relaxed">[Essential]</p><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Minimum 1 year of inside sales experience, or equivalent experience in prospecting activities such as cold calling, email outreach, and social media outreach.</li><li class="leading-relaxed">Self-motivated, able to adapt to an ambiguous, fast paced sales environment</li><li class="leading-relaxed">Strong phone presence and experience dialing dozens of calls per day</li><li class="leading-relaxed">Ability to multitask, prioritize, and manage time effectively</li><li class="leading-relaxed">Strong problem solving ability</li><li class="leading-relaxed">Crisp oral and written communications in both English and Japanese</li></ul><p class="my-4 text-gray-700 leading-relaxed">[Nice to have]</p><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Professional knowledge of terminology, trends and concepts of digital marketing</li></ul>

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<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">As an individual contributor, the Sales Director (UK) is responsible for driving the planning, development, and execution of strategic sales initiatives across Enterprise accounts in EMEA and APAC. This role owns a book of business while serving as a thought leader, coaching peers and contributing to overall team success. Focus is on consultative, data-driven selling that delivers customer value, while identifying opportunities to upsell and cross-sell in partnership with Customer Service.</h3><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Major Responsibilities:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### <strong>Sales Strategy, Execution & Performance:</strong> Develop and execute strategic sales plans including competitive analysis, customer segmentation, account penetration, and product positioning. Meet or exceed revenue, market share, and performance targets by identifying, qualifying, and closing opportunities. Negotiate contracts and partner with internal stakeholders to ensure successful deal execution.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### <strong>Full Sales Cycle Ownership:</strong> Manage the full sales cycle from prospecting through close, including pipeline generation, qualification, nurturing, presenting solutions, handling objections, and closing deals. Maintain accurate activity tracking, notes, and use of company tools to support sales enablement and client experience.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### <strong>Pipeline Management & Forecasting:</strong> Own pipeline health and forecasting with a clear understanding of all opportunities. Maintain a consistent 3x pipeline and drive deals forward with strong visibility and accountability.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### <strong>Thought Leadership & Team Contribution:</strong> Act as a thought leader by coaching peers on sales strategies, techniques, and best practices. Contribute to overall team success and revenue attainment through collaboration and knowledge sharing.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Education and Experience:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### 5+ years of experience selling into large, multinational Enterprise accounts</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Proven success owning the full sales cycle, from prospecting and pipeline generation through negotiation and close</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Experience developing and executing strategic sales plans (segmentation, account penetration, product positioning)</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Strong pipeline management and forecasting with consistent achievement of revenue targets</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Experience with consultative, solution-based selling across multiple products/platforms</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Experience selling to or working with Enterprise HR/People teams (workforce transformation, future of work) preferred</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Proficiency with CRM tools (e.g., Salesforce, SalesLoft) and standard business tools</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Strong communication skills with the ability to influence a range of stakeholders</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Self-motivated, results-driven, and effective in a fast-paced, collaborative environment</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">### Experience coaching or contributing to team success is a plus</li></ul><p class="my-4 text-gray-700 leading-relaxed">We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p>

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