Business Analysis Manager, Partnership
Job Description
- Proficiency in SQL, Tableau, or similar analytics/visualization tools.
- Familiarity with AI/ML-driven ad platforms or SaaS product development.
- Experience working with cross-functional product/engineering teams.
- Lead and mentor a Business Analysis team.
- Establish strategic frameworks for campaign and inventory health evaluation.
- Design mechanisms for campaign demand visibility and supply planning.
- Translate demand momentum into strategic supply forecasts.
- Engage with Product Managers and AI scientists to influence product design.
- Provide data-driven inventory insights for product and AI development.
- Extract market benchmarks from SSP partner data.
- Shape traffic allocation strategies with SSPs.
- Drive analytics tooling and dashboard initiatives.
- Possess strong analytical and statistical background.
- Experience in programmatic advertising, RTB, or campaign optimization.
- Excellent communication and presentation skills.
- Fluent in English.
About Appier
Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe, and the U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.
About the Role
The Business Analysis Manager (Partnership) will lead and elevate Appier’s BA function from a tactical, campaign-support unit into a strategic partner for both commercial and product teams. You will act as a trusted advisor to Campaign Managers, guiding them on inventory utilization. You will also be responsible for building inventory insights that empower BD, Product, and CM teams to make better decisions, and lead BA Team to proactively anticipate demand momentum and collaborate with AdCloud Product (PM) and AI teams, positioning BA as a valued partner in shaping Appier’s future product roadmap.
Responsibilities
Demand Operation & Forecasting
- Lead and mentor the BA team to establish strategic frameworks for evaluating campaign and inventory health, ensuring BA provides early-warning signals and strategic insights for leadership.
- Design and institutionalize mechanisms that give full visibility into current and future campaign demand, enabling long-term supply planning and resource allocation.
- Proactively translate demand momentum (regions, ad formats, specific publishers) into strategic supply forecasts that shape commercial and product priorities.
Cross-Functional Product Engagement
- Engage with Appier AdCloud Product Managers and AI scientists to understand roadmap priorities and problem statements.
- Provide inventory insights, campaign patterns, and data-driven signals to influence product design and AI model development.
- Present forward-looking recommendations to leadership, influencing both commercial strategy and product roadmap.
Inventory Partner Engagement
- Leverage SSP partner data to extract market benchmarks (e.g., eCPM, CTR, publisher performance) and generate insights that guide BD negotiations and product innovation.
- Shape traffic allocation strategies in partnership with SSPs to optimize both partner yield and Appier performance.
- Empower Partnership BD to engage with inventory partners with AdTech and campaign operational findings
- Provide thought leadership on campaign and inventory dynamics to influence long-term product direction.
Team Leadership
- Build a culture of consultative support, ensuring BA provides Campaign Management Team with the right inventory insights at the right timing.
- Develop BA Team as the source of truth on inventory dynamics, supply quality, and campaign-to-supply fit.
- Foster knowledge-sharing and tool development (dashboards, monitoring systems) to scale BA impact across teams.
About You
Essential
- 6+ years of experience in data/business analysis, supply management, or digital advertising; 2+ years in team leadership.
- Strong analytical/statistical background; skilled at turning data into clear, actionable insights.
- Experience in programmatic advertising, RTB, or campaign optimization support.
- Excellent communication and presentation skills; able to influence CM, BD, and Product stakeholders.
- Proven ability to drive analytics tooling and dashboard initiatives, ensuring stakeholders (CM, BD, Product) gain consistent, actionable visibility into inventory dynamics.
- Comfortable operating at both tactical (daily monitoring) and strategic (product advisory) levels.
- Fluent in English; additional language skills (Mandarin, Korean, Japanese) are a plus.
Nice to Have
- Proficiency in SQL, Tableau, or similar analytics/visualization tools.
- Familiarity with AI/ML-driven ad platforms or SaaS product development.
- Experience working with cross-functional product/engineering teams.
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