Manager, Business Development

AppLovin is seeking its first eCommerce Business Development Manager in Korea to launch and scale its eCommerce business in the market. This role involves owning the market end-to-end, from introducing AppLovin's value proposition to Korean eCommerce brands, onboarding and scaling key partners, and serving as the voice of the local market internally. The manager will work closely with advertisers, regional leadership, and global product teams to drive adoption, performance, and long-term growth in a highly visible, client-facing capacity.

Must Have

• 5+ years of experience in performance marketing, media buying, digital strategy, or business development within the eCommerce industry.
• Strong understanding of performance marketing KPIs, attribution models, and customer behavior analytics.
• Hands-on experience with Shopify and direct-to-consumer (DTC) business models.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Comfortable operating in an ambiguous, fast-moving environment and building processes from scratch.
• Excellent communication and stakeholder management skills.
• Highly organized, detail-oriented, and proactive.
• Demonstrated experience working with large data sets and optimizing performance through analysis.
• Strong interest in technology and data-driven decision making.

Good to Have

• Deep knowledge of the eCommerce and digital advertising ecosystem, including brands, agencies, and platforms.
• Familiarity with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, or similar tools.
• Experience with full-funnel media buying, conversion rate optimization (CRO), incrementality testing, and lifecycle marketing.
• Experience in mobile advertising or a strong understanding of the mobile ecosystem.
• Basic understanding of programming, scripting, or automation tools.
• Strong academic background (BA/BS).
• Native-level Korean and professional English proficiency.

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

About AppLovin’s eCommerce Team

AppLovin is the market leader in performance advertising for mobile games. In 2024, we expanded into the ecommerce space, enabling brands to reach 150M+ U.S. daily active users in a variety of mobile games—scale that rivals the largest social platforms. In Q4, we reached a $1 billion annual run rate in gross advertiser spend in the ecommerce category alone.

Learn more about our fast-growing ecommerce beta: https://ecomm.applovin.com/

AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the Role

We are hiring our first eCommerce Business Development Manager in Korea to help establish and scale AppLovin’s eCommerce business in the market. This is a rare opportunity to enter at an early stage and play a critical role in launching, shaping, and growing a new business line locally.

You will own the market end-to-end, from introducing AppLovin’s value proposition to Korean eCommerce brands, to onboarding and scaling key partners, to serving as the voice of the local market internally. This role sits at the intersection of performance marketing, business development, and market strategy.

In this highly visible, client-facing role, you will work closely with eCommerce advertisers, regional leadership, and global product teams to drive adoption, performance, and long-term growth.

Responsibilities

• Serve as the first point of contact for AppLovin’s eCommerce business in Korea, helping establish our presence and credibility in the local market.
• Proactively identify, pitch, onboard, and scale eCommerce advertisers, including DTC brands, platforms, and agencies.
• Build trusted relationships with CMOs, Heads of Marketing, Growth Leaders, and other senior decision-makers.
• Act as a strategic advisor to clients, helping them unlock growth through AppLovin’s mobile advertising platform.
• Own campaign success end-to-end: campaign setup, performance analysis, creative testing, and ongoing optimization against ROAS and growth targets.
• Define, track, and analyze performance metrics to ensure long-term partner success and sustainable revenue growth.
• Provide local market insights and feedback to global Sales, Product, and Data Science teams to influence product development and go-to-market strategy.
• Represent AppLovin at industry events, conferences, and client meetings in Korea.
• Operate with a high degree of independence while collaborating closely with regional and global stakeholders.

Basic Qualifications

• 5+ years of experience in performance marketing, media buying, digital strategy, or business development within the eCommerce industry.
• Strong understanding of performance marketing KPIs, attribution models, and customer behavior analytics.
• Hands-on experience with Shopify and direct-to-consumer (DTC) business models.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Comfortable operating in an ambiguous, fast-moving environment and building processes from scratch.
• Excellent communication and stakeholder management skills, with the ability to clearly articulate complex concepts.
• Highly organized, detail-oriented, and proactive.
• Demonstrated experience working with large data sets and optimizing performance through analysis.
• Strong interest in technology and data-driven decision making.

Preferred Qualifications

• Deep knowledge of the eCommerce and digital advertising ecosystem, including brands, agencies, and platforms.
• Familiarity with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, or similar tools.
• Experience with full-funnel media buying, conversion rate optimization (CRO), incrementality testing, and lifecycle marketing.
• Experience in mobile advertising or a strong understanding of the mobile ecosystem.
• Basic understanding of programming, scripting, or automation tools.
• Strong academic background (BA/BS).
• Native-level Korean and professional English proficiency.

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

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