Product Marketing Intern

Appier is seeking a self-starter Product Marketing Intern to join its Product Marketing Manager team. This role involves collaborating with PM, PR, Marketing, and Sales teams to support Go-To-Market strategies through product positioning, market intelligence, and competitor analysis. Key responsibilities include developing client case studies, sales decks, and collaterals, analyzing campaign performance, writing blog articles, supporting webinars, and conducting competitor and industry dynamics analysis to inform strategy.

Must Have

• Develop successful client case studies, sales decks, and collaterals.
• Analyze campaign performance and ideal customer profiles using basic Excel.
• Turn product positioning into website blog articles.
• Support product marketing team’s webinars.
• Develop and refresh competitor intelligence and industry dynamics analysis.
• Present analysis to Growth team to revamp Go-To-Market strategy.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to create and deliver convincing presentations and articles.
• Able to work at least 4 days per week during the semester.

Good to Have

• Basic understanding of marketing or advertising.

About Appier

Appier is an AI SaaS company on a mission to make AI easy, by making software intelligent. Founded in 2012, Appier has 17 offices across APAC, U.S. and Europe and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information.

About the Role

We’re looking for a self-starter Product Marketing Intern to join our Product Marketing Manager team. You will work with PM, PR, Marketing, and Sales teams to support PMM team to develop Go-To-Market strategies through product positioning, market intelligence and competitor landscape. This internship is designed to let you closely work with the AI software company’s product marketing team and apply classroom learning to the real world.

About You

• You are a problem solver who embraces challenges and pinpoints the obstacle to resolve.
• You are passionate about marketing great products and can inspire others to create a shared vision.
• Excellent written and verbal communication skills in both English and Mandarin with ability to create and deliver convincing presentations and articles.
• You are a self-learner who is always eager to learn and put new learnings into practice.

Responsibilities

• Work closely with Product Marketing Manager across Appier’s solutions to develop successful client case studies, sales deck, and collaterals used in events.
• Analyze and identify our’ sweet spot client profile by analyzing current campaign performances or ideal customer profile on a monthly and weekly basis via basic Excel functions.
• Turn product positioning into a series of website blog articles.
• Support product marketing team’s webinar to execute the event well.
• Develop and regularly refresh Appier’s competitor intelligence and industry dynamics analysis, and present to the Growth team to agilely revamp Go-To-Market strategy.

Qualification

• Junior or Senior year in Bachelor degree / First or second year in Master degree with Marketing, Business Administration, and Advertising related major.
• Having a basic understanding of marketing or advertising is a plus.
• Comfortable working in a dynamic and fast-paced environment where the business is continuously evolving.
• Ability to collaborate with cross-functional teams to drive business growth.
• Ability to work independently and proactively with strong project management skills.
• Able to work at least 4 (4 is preferred) days per week during the semester.

*Please submit your marketing related project summary report along with your application.*