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Crunchyroll is seeking a dynamic Go To Market Lead to drive market entry and expansion strategy across Asia (Korea/Taiwan). This individual will design and support long-term strategies and impactful tactics to boost subscriber growth and revenue. The role involves coordinating go-to-market and partnership activities, working cross-functionally with product, content, marketing, business development, and global teams to expand Crunchyroll's streaming service in Asia.

<h1 class="text-3xl md:text-4xl font-extrabold mt-6 mb-4 text-gray-900 tracking-tight">About Crunchyroll</h1><p class="my-4 text-gray-700 leading-relaxed">Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p><p class="my-4 text-gray-700 leading-relaxed">Join our team, and help us shape the future of anime!</p><h1 class="text-3xl md:text-4xl font-extrabold mt-6 mb-4 text-gray-900 tracking-tight">About the role</h1><p class="my-4 text-gray-700 leading-relaxed">Crunchyroll is looking for a dynamic Go To Market Lead to spearhead market entry and expansion strategy across Asia (Korea/Taiwan). This individual will work with various teams, partners, and third parties to design and support long-term strategies, as well as impactful tactics, that drive subscriber growth and revenue generation in the the Asian markets, helping to plan and coordinate go-to-market and partnerships activities across several growth levers to deliver maximum return on investment, time, and resources.</p><p class="my-4 text-gray-700 leading-relaxed">This role is ideal for someone with a consulting or strategy background, who combines structured thinking with creative execution, and has a deep understanding of market dynamics, digital ecosystems, and content-driven consumer platforms.</p><p class="my-4 text-gray-700 leading-relaxed">You’ll be responsible for shaping Crunchyroll’s strategic roadmap and working cross-functionally with product, content, marketing, business development and global teams to bring anime to fans across Asia with a focus on growing the subscriber base for Crunchyroll's streaming service.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Responsibilities</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">#### <strong>Market Strategy & Go To Market Planning</strong></li><li class="leading-relaxed">Develop and support the regional go-to-market strategy for the Asia region (Korea/Taiwan)</li><li class="leading-relaxed">Deeply understand the overall business and opportunity landscape of each territory and balance focus, resources, and investment across different countries to maximize the overall ROI of the region.</li><li class="leading-relaxed">Evaluate and/or define priority audiences, entry models (e.g., partnerships vs. direct), and commercial pathways.</li><li class="leading-relaxed">Use data-driven insights and regional leverages (e.g. local commercial holidays or local nuances) to optimize campaigns and identify areas for incremental growth.</li><li class="leading-relaxed">Test and plan top of funnel media investments in partnership with the Paid Media and Regional teams to deliver on growth goals.</li><li class="leading-relaxed">Map customer journeys and identify key areas of improvement and devise short-term and long-term strategic options to leverage.</li><li class="leading-relaxed">Provide local input to Product and Content, and Curation decisions to drive market growth.</li><li class="leading-relaxed">Manage local Partnerships from a GTM and Marketing perspective as needed.</li><li class="leading-relaxed">Support cross-functional go-to-market and key initiatives such as distribution partnerships, O&O marketing activations, and regional strategic deals with telcos, retailers, and payment partners.</li></ul><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed"><strong>Cross-Functional Coordination & Reporting</strong></li><li class="leading-relaxed">Leverage regionalization strategies from the Strategy & Planning team, and coordinate cross-functionally to drive growth or launch Crunchyroll’s initiatives at the territory level in harmony with content, product, marketing and partnership launches.</li><li class="leading-relaxed">Track key KPIs and report on regional growth, performance, and GTM impact.</li><li class="leading-relaxed">Lead and/or support agenda creation and organization of Regional Growth summits for the Asian region.</li><li class="leading-relaxed">Identify growth opportunities and make a business case for incremental investments to support them, collaborating with cross-functional teams for execution.</li></ul><h1 class="text-3xl md:text-4xl font-extrabold mt-6 mb-4 text-gray-900 tracking-tight">About You</h1><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">8+ years of professional experience, including top-tier management consulting or strategy roles; experience in OTT, a global or international organization in the entertainment industry, or consumer tech is a plus.</li><li class="leading-relaxed">Deep understanding of the Asian entertainment and media landscape(s), with knowledge of all or most Asian markets, including Korea, highly preferred.</li><li class="leading-relaxed">An ability to navigate priority shifts and ambiguities while working across multiple concurrent projects.</li><li class="leading-relaxed">Knowledge of how to translate business vision into strategies and tactics, building market strategies or regional expansions.</li><li class="leading-relaxed">Demonstrated success in executing go-to-market initiatives in high-growth environments.</li><li class="leading-relaxed">Excellent analytical, strategic, business case presentation and problem-solving skills, e.g. financial modeling, pitch decks, and business and strategy plan development.</li><li class="leading-relaxed">Prior success in working in a distributed team environment with peers and partners in multiple time zones with various cultures and backgrounds.</li><li class="leading-relaxed">Fluency in English and Korean/Mandarin.</li><li class="leading-relaxed">Passion for anime, entertainment, or youth culture</li></ul><h1 class="text-3xl md:text-4xl font-extrabold mt-6 mb-4 text-gray-900 tracking-tight">About the Team</h1><p class="my-4 text-gray-700 leading-relaxed">Both domestic and ever-expanding international efforts fuel Crunchyroll's global expansion. The GTM & Planning team works with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs to expand Crunchyroll’s growth through its O&O presence and high-profile third-party distribution partners, delighting and super-serving anime fans, boosting its footprint and brand awareness while making Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization.</p><p class="my-4 text-gray-700 leading-relaxed">#LifeAtCrunchyroll #LI-Remote</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">About our Values</h3><p class="my-4 text-gray-700 leading-relaxed">We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value</p><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Courage. We believe that when we overcome fear, we enable our best selves.</li><li class="leading-relaxed">Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.</li><li class="leading-relaxed">Kaizen. We have a growth mindset committed to constant forward progress.</li><li class="leading-relaxed">Service. We serve our community with humility, enabling joy and belonging for others.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Our commitment to diversity and inclusion</h3><p class="my-4 text-gray-700 leading-relaxed">Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.</p><p class="my-4 text-gray-700 leading-relaxed">We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</p><p class="my-4 text-gray-700 leading-relaxed">Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.</p><p class="my-4 text-gray-700 leading-relaxed"><em>Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs:</em> <em>https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs</em></p><p class="my-4 text-gray-700 leading-relaxed"><em>Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1</em>0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf_</p><p class="my-4 text-gray-700 leading-relaxed">Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.</p>

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