At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it and loads of other sweet games like Farm Heroes.

King

Senior Content Marketing Manager

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As a Senior Content Marketing Manager, you will be responsible for shaping and executing the content strategy for Candy Crush Saga, aligning it with brand, audience needs, and business goals. You will work cross-functionally within the Mar Comms team to develop content initiatives that drive engagement and innovation. This includes content strategy development, measuring content impact, content planning, testing and innovating new content formats, and ensuring seamless content integration across channels. The role requires a creative and strategic thinker passionate about storytelling and innovative content approaches. The role is for a 12-month maternity cover contract.

Craft:MarketingJob Description:At King, we create unforgettable gaming experiences that bring joy to millions of players worldwide. As the creators of Candy Crush Saga, one of the most iconic and beloved mobile games, we are dedicated to innovation, creativity, and delivering entertainment that resonates with players of all ages. Our mission is to craft content that enhances engagement, fosters community, and keeps players coming back for more. If you’re passionate about content and storytelling, this is your opportunity to shape the future of content for Candy Crush Saga!We are looking for a talented and strategic Senior Content Marketing Manager to join the Mar Comms team on a 12-month maternity cover contract.Your role within the Kingdom: As a Senior Content Marketing Manager, you will be responsible for shaping and executing our content strategy for Candy Crush Saga, ensuring it aligns with our brand, audience needs, and business goals. You will work cross-functionally within the Mar Comms team (PR, Social, Creators &amp; CRM) to develop content initiatives that drive engagement and innovation.<ul><li>Content Strategy – Own and evolve our content strategy to define Candy Crush Saga’s brand narratives. Work closely with Brand Communications, CRM, Product, Brand Partnerships, and Media teams to turn strategy into engaging content across all channels. Influence senior stakeholders to ensure our content direction supports business goals.</li><li>Measure Content Impact – Lead the measurement of Mar Comms content. Maintain a clear framework to track effectiveness, analyse channel benchmarks, and connect content performance with brand impact. Regularly report performance to the business in a clear and actionable way.</li><li>Content Planning – Drive the content planning process across Mar Comms. Own and maintain a high-level annual content calendar that aligns with key activations, campaigns, and always-on content. Ensure all plans are integrated and effectively deliver brand narratives.</li><li>Test &amp; Innovate – Innovate and experiment with new content formats, analyse results, and refine approaches to maximize performance.</li><li>Cross-Channel Integration – Work closely with Mar Comms teams to ensure seamless content integration across channels (e.g., CRM and social).</li></ul>Skills to create thrills:<ul><li>Proven experience in a content strategy role, ideally within the entertainment sector or a culturally relevant brand with a global audience.</li><li>Data-driven mindset, with the ability to translate insights into actionable content strategies.</li><li>Creative and strategic thinker, passionate about storytelling and innovative content approaches.</li><li>Expertise in content planning and execution across owned and earned channels.</li><li>Exceptional communication skills, with the ability to engage and influence stakeholders at all levels, including C-suite executives.</li><li>Strong stakeholder management, adept at navigating differing expectations and aligning teams toward shared goals.</li><li>Proven ability to lead large-scale projects, balancing attention to detail with a strategic, big-picture perspective.</li><li>Highly organized and adaptable, able to manage competing priorities and challenge conventional thinking.</li><li>Thrives in fast-paced, dynamic environments, demonstrating agility and confidence in sometimes challenging situations.</li></ul>About KingWith a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at <a href="http://king.com/" target="_blank">King.com</a>&nbsp;or by following us on <a href="https://urldefense.com/v3/__https:/www.linkedin.com/company/king/mycompany/__;!!Ci6f514n9QsL8ck!iohwv2LPBQZpal0cNAHDn3djQ_VlGUXzlkKhjk1_PVUNcly5IiX7Ij-rHxadLZuc9PbQY4rfsN_Y1Xv4X9Asv9D8cbTh$" target="_blank">LinkedIn</a>, <a href="https://urldefense.com/v3/__https:/www.instagram.com/lifeatking/?hl=en__;!!Ci6f514n9QsL8ck!iohwv2LPBQZpal0cNAHDn3djQ_VlGUXzlkKhjk1_PVUNcly5IiX7Ij-rHxadLZuc9PbQY4rfsN_Y1Xv4X9Asv-Q-35wO$" target="_blank">@lifeatking</a>&nbsp;on Instagram, or <a href="https://urldefense.com/v3/__https:/twitter.com/king_games__;!!Ci6f514n9QsL8ck!iohwv2LPBQZpal0cNAHDn3djQ_VlGUXzlkKhjk1_PVUNcly5IiX7Ij-rHxadLZuc9PbQY4rfsN_Y1Xv4X9Asv0zHnWFh$" target="_blank">@king_games</a>&nbsp;on X.<div></div>

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The Head of Creative leads the creative vision and execution across Aspyr's portfolio, encompassing game design, art direction, and narrative. This role ensures products reflect a cohesive vision aligned with business objectives. Responsibilities include leading multidisciplinary creative teams, establishing creative standards, partnering with other leaders, guiding concept development, working with licensors, and ensuring player-centric design. The ideal candidate will attract, develop, and retain top creative talent, and represent Aspyr's creative philosophy. They will need to ensure every product reflects a strong, cohesive vision that resonates with players and supports Aspyr’s business objectives. The Head of Creative will collaborate closely with executive leadership, product, production, and development teams, as well as external licensors and partners.

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**Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.** &nbsp; Aspyr Media, Inc. is an independent, full-service developer and publisher for the industry's leading games. Over the last 25 years, Aspyr has helped nearly 200 games reach their next level across all platforms and beyond expectations.&nbsp; Founded in 1996, Aspyr Media, Inc. got its start in Austin, TX by bringing the biggest PC gaming franchises such as Call of Duty, Sid Meier’s Civilization and Star Wars to Mac.&nbsp; Today, Aspyr is a video game publishing and development partner focused on maximizing the potential of games.&nbsp; We find the world's best games and connect them to new audiences, on all platforms.<h3>Responsibilities:</h3> The Head of Creative is responsible for leading the vision, quality, and execution of all creative elements across Aspyr’s portfolio. This includes ownership of game design, art direction, narrative, and player experience. As the senior creative leader, this role ensures that every product reflects a strong, cohesive vision that resonates with players and supports Aspyr’s business objectives. The Head of Creative will collaborate closely with executive leadership, product, production, and development teams, as well as external licensors and partners. <h3>Essential Functions:</h3> <ul> <li>Define and champion the creative vision for Aspyr’s games, ensuring alignment with company strategy, market expectations, and player engagement goals</li> <li>Lead multidisciplinary creative teams including game design, narrative, and visual development, fostering a culture of collaboration and innovation</li> <li>Establish and uphold creative standards and processes that ensure consistency, quality, and clarity of vision across all titles</li> <li>Partner with Product, Production, and Engineering leaders to balance creative ambition with schedule, budget, and resource constraints</li> <li>Guide concept development, IP pitch materials, and greenlight presentations with strong storytelling and visual impact</li> <li>Work directly with external licensors to maintain brand integrity and push creative boundaries within existing IP frameworks</li> <li>Ensure player-centric thinking is embedded in design, art, and narrative decisions throughout the game lifecycle</li> <li>Attract, develop, and retain top creative talent across disciplines</li> <li>Represent Aspyr’s creative philosophy and vision in internal leadership discussions and external partner communications</li> </ul> <h3>Preferred Qualifications:</h3> <ul> <li>Bachelor’s degree in Game Design, Fine Arts, Creative Writing, or a related field</li> <li>12 + years of experience in creative leadership roles in the video game industry</li> <li>Proven track record as a Creative Director, Art Director, Narrative Director, or similar senior role on shipped titles</li> <li>Deep expertise in at least one core creative discipline (game design, art, or narrative) with working knowledge across others</li> <li>Demonstrated ability to lead cross-functional creative teams and build cohesive, player-focused experiences</li> <li>Experience working with licensed IPs and navigating approvals with major licensors</li> <li>Strong presentation and communication skills with the ability to inspire teams and influence stakeholders</li> <li>Experience shipping titles across multiple platforms including console and PC</li> <li>Comfortable working in both hands-on and high-level strategic capacities</li> <li>Passion for storytelling, visual worldbuilding, and immersive gameplay experiences</li> </ul><div class="content-conclusion">Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.</div>

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

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