Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans. KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community. The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile.

Krafton India 

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The Lead Marketing Manager will play a key role in building awareness and desire for KRAFTON's platform among game developers and players. This position involves leading marketing and user acquisition efforts, ensuring robust growth for the platform. It requires a seasoned professional with a deep understanding of performance marketing, brand management, PR management, and communication strategies, holding full responsibility for the marketing team's performance.

<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">[ WHO WE ARE ]</h2>Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans.KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">[About the role]</h2>The Lead Marketing Manager will play a key role in building awareness and desire for our platform among game developers and players. This position involves leading marketing and user acquisition efforts, ensuring robust growth for our platform. It is ideal for a seasoned professional with a deep understanding of performance marketing, brand management, PR management, and communication strategies. This position serves as the leader of the marketing team and holds full responsibility for the performance of the marketing team<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">[Responsibilities]</h2>1. Marketing Leadership:1. Develop and execute marketing strategies to promote the platform to both developers and players.2. Design campaigns that effectively build the platform’s brand and drive user engagement.2. User Acquisition:1. Lead user acquisition initiatives to grow the platform’s user base, focusing on performance-driven campaigns.2. Identify and optimize acquisition channels to achieve scalable growth.3. Developer Engagement:1. Build awareness and desire among game developers to onboard their games onto the platform.2. Collaborate with internal teams to create resources and campaigns that resonate with the developer community.4. Brand Management:1. Develop and maintain a strong, consistent brand identity for the Platform.2. Ensure all communications align with the company’s values and branding guidelines.5. Public Relations and Communication Strategy:1. Manage PR activities to elevate the platform’s visibility and reputation in the industry.2. Craft and deliver clear, compelling messages across various communication channels.6. Performance Analysis:1. Track and analyze the effectiveness of marketing campaigns, acquisition strategies, and PR efforts.2. Use data-driven insights to refine and improve ongoing and future initiatives.7. Cross-Functional Collaboration:1. Work closely with the product, development, and operations teams to align marketing strategies with overall platform goals.2. Partner with external agencies and vendors to execute campaigns effectively.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">[Requirements]</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Minimum of 7 years of work experience in performance marketing, brand management, PR, or a related field.</li><li class="leading-relaxed">Proven track record of driving user acquisition and platform growth in a competitive market.</li><li class="leading-relaxed">Strong analytical skills with the ability to derive actionable insights from marketing data.</li><li class="leading-relaxed">Excellent communication, leadership, and collaboration skills.</li><li class="leading-relaxed">Passion for gaming and a deep understanding of the gaming industry.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">[Preferred Qualifications]</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience with mobile app marketing and user acquisition.</li><li class="leading-relaxed">Familiarity with modern marketing tools and analytics platforms.</li><li class="leading-relaxed">Ability to manage multiple projects in a fast-paced environment.</li></ul>Join us in driving the growth and success of our platform, creating impactful experiences for developers and players alike!

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<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Why PlayStation?</h2>PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Role Overview:</h2>The Build team plays a pivotal role within the PlayStation Store global organization, helping to deliver relevant experiences to consumers at a market level. The team builds out the store in line with business priorities, collaborates closely with the Optimization and Personalization team, and ensures the delivery of localized content for our consumers.As part of this global group of build specialists, you’ll be responsible for ensuring PS Store experiences are delivered on time and to a high standard of quality. 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